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Extended Audio Sample Purple Cow: Transform Your Business by Being Remarkable, by Seth Godin Click for printable size audiobook cover
4.15 out of 54.15 out of 54.15 out of 54.15 out of 54.15 out of 5 4.15 (0 ratings) (rate this audio book) Author: Seth Godin Narrator: Seth Godin Publisher: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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In 2002, Seth Godin asked a simple question that turned the business world upside down: what do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don’t? How did they confound critics and achieve spectacular growth, leaving behind formerly tried-and-true brands?

Godin showed that the traditional Ps that marketers had used for decades to get their products noticed—pricing, promotion, publicity, packaging, etc.—weren’t working anymore. Marketers were ignoring the most important P of all: the Purple Cow.

Cows, after you’ve seen one or two or ten, are boring. A Purple Cow, though—now that would be something. Godin defines a Purple Cow as anything phenomenal, counterintuitive, exciting…remarkable. Every day, consumers ignore a lot of brown cows, but you can bet they won’t ignore a Purple Cow.

You can’t paint your product or service purple after the fact. You have to be inherently purple or no one will talk about you. Godin urges you to emulate companies that are consistently remarkable in everything they do, which drives explosive word of mouth.

Purple Cow launched a movement to create products and services that are worth marketing in the first place. Now this expanded edition includes dozens of new examples from readers who’ve taken the message to heart.

Download and start listening now!


Quotes & Awards

  • “Zealous and even pleasantly overwrought, our reader/author guides us down the rabbit hole and through the looking glass to marketing nirvana, where we'd rather see a purple cow than be one.”


Listener Opinions

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Darrel | 5/11/2011

    " excellent book on marketing and standing out "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Tara | 5/9/2011

    " A challenge to build the business you want, not the business everyone else has. Be different! Be you! It's where the magic will happen! "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by James | 4/28/2011

    " Good stuff, but what he took 200 pages to relate could have been said in 30. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Phil | 4/21/2011

    " Excellent. Inspirational. Timely. Profound. I could go on and on here. This may be Seth's best book. My only complaint: I wanted more. "

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