You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period. In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products tha
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"The message is important. So much marketing is the same and nothing really separates anything making it hard for people to figure out what the fuck is what. On top of all that many shit is just gagu right... The author talks about making your shit stand out which is awesome. " — Curtis (5 out of 5 stars)
"The message is important. So much marketing is the same and nothing really separates anything making it hard for people to figure out what the fuck is what. On top of all that many shit is just gagu right... The author talks about making your shit stand out which is awesome. "
“Zealous and even pleasantly overwrought, our reader/author guides us down the rabbit hole and through the looking glass to marketing nirvana, where we'd rather see a purple cow than be one.”
" excellent book on marketing and standing out "
" A challenge to build the business you want, not the business everyone else has. Be different! Be you! It's where the magic will happen! "
" Good stuff, but what he took 200 pages to relate could have been said in 30. "
" Excellent. Inspirational. Timely. Profound. I could go on and on here. This may be Seth's best book. My only complaint: I wanted more. "
" I can sum up this book in one sentence: "To achieve spectacularly in business, you must be remarkable in some way, like a purple cow." Somehow the author expanded that one sentence into an entire book. "
" The only marketing book that actually told me something "
" Great book and an eye opener. "
" A remarkable book by Seth Godin. It truly states how you should be unique among the rest. Totally recommend it if you are into business. "
" Enjoyed getting my thoughts stirring about my approach to marketing. "
" Read it during my Marketing 101 course and it changed the way I thought about marketing. Seth Godin's masterpiece. "
" Very good way to think about marketing. Seth helps you see the world from a different dimension as far as marketing is concerned. "
" This book offers a different vantage point for business marketing. Interesting! "
Seth Godin is the former Vice President of Direct Marketing at Yahoo! and the founder of Squidoo.com. His blog is one of the most popular marketing blogs in the world. Godin is the author of over a dozen books, all of which have been bestsellers. Notable titles include Tribe: We Need You to Lead Us, Poke the Box, and Purple Cow: Transform Your Business by Being Remarkable. He has been a speaker at numerous large companies nationwide, including Disney, Cadillac, eBay, Google, Amazon, Eddie Bauer, and many others.
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