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Download Purple Cow: Transform Your Business by Being Remarkable Audiobook

Extended Audio Sample Purple Cow: Transform Your Business by Being Remarkable Audiobook, by Seth Godin Click for printable size audiobook cover
4.28785714285714 out of 54.28785714285714 out of 54.28785714285714 out of 54.28785714285714 out of 54.28785714285714 out of 5 4.29 (14 ratings) (rate this audio book) Author: Seth Godin Narrator: Seth Godin Publisher: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: April 2009 ISBN: 9781596593916
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In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't? How did they confound critics and achieve spectacular growth, leaving behind formerly tried-and-true brands?



Godin showed that the traditional Ps that marketers had used for decades to get their products noticed-pricing, promotion, publicity, packaging, etc.-weren't working anymore. Marketers were ignoring the most important P of all: the Purple Cow.



Cows, after you've seen one or two or ten, are boring. A Purple Cow, though . . . now that would be something. Godin defines a Purple Cow as anything phenomenal, counterintuitive, exciting . . . remarkable. Every day, consumers ignore a lot of brown cows, but you can bet they won't ignore a Purple Cow.



You can't paint your product or service purple after the fact. You have to be inherently purple or no one will talk about you. Godin urges you to emulate companies that are consistently remarkable in everything they do, which drives explosive word of mouth.



Purple Cow launched a movement to create products and services that are worth marketing in the first place. Now this expanded edition includes dozens of new examples from readers who've taken the message to heart. Download and start listening now!

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Quotes & Awards

  • “Zealous and even pleasantly overwrought, our reader/author guides us down the rabbit hole and through the looking glass to marketing nirvana, where we'd rather see a purple cow than be one.”

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Listener Opinions

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Darrel | 5/11/2011

    " excellent book on marketing and standing out "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Tara | 5/9/2011

    " A challenge to build the business you want, not the business everyone else has. Be different! Be you! It's where the magic will happen! "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 James | 4/28/2011

    " Good stuff, but what he took 200 pages to relate could have been said in 30. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Phil | 4/21/2011

    " Excellent. Inspirational. Timely. Profound. I could go on and on here. This may be Seth's best book. My only complaint: I wanted more. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Laura | 4/11/2011

    " I can sum up this book in one sentence: "To achieve spectacularly in business, you must be remarkable in some way, like a purple cow." Somehow the author expanded that one sentence into an entire book. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Daniel | 4/9/2011

    " The only marketing book that actually told me something "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Reza | 4/4/2011

    " Great book and an eye opener. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Yousef | 4/3/2011

    " A remarkable book by Seth Godin. It truly states how you should be unique among the rest. Totally recommend it if you are into business. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Trent | 3/31/2011

    " Enjoyed getting my thoughts stirring about my approach to marketing. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Sebastiano | 3/25/2011

    " Read it during my Marketing 101 course and it changed the way I thought about marketing. Seth Godin's masterpiece. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Curtis | 3/15/2011

    " The message is important. So much marketing is the same and nothing really separates anything making it hard for people to figure out what the fuck is what. On top of all that many shit is just gagu right... The author talks about making your shit stand out which is awesome. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Enrico | 3/6/2011

    " Very good way to think about marketing. Seth helps you see the world from a different dimension as far as marketing is concerned. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Grace | 3/2/2011

    " This book offers a different vantage point for business marketing. Interesting!
    "

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About the Author
Author Seth Godin

Seth Godin is the former Vice President of Direct Marketing at Yahoo! and the founder of Squidoo.com. His blog is one of the most popular marketing blogs in the world. Godin is the author of over a dozen books, all of which have been bestsellers. Notable titles include Tribe: We Need You to Lead UsPoke the Box, and Purple Cow: Transform Your Business by Being Remarkable. He has been a speaker at numerous large companies nationwide, including Disney, Cadillac, eBay, Google, Amazon, Eddie Bauer, and many others.