Extended Audio Sample

Download Purple Cow: Transform Your Business by Being Remarkable Audiobook

Extended Audio Sample Purple Cow: Transform Your Business by Being Remarkable Audiobook, by Seth Godin Click for printable size audiobook cover
4.28785714285714 out of 54.28785714285714 out of 54.28785714285714 out of 54.28785714285714 out of 54.28785714285714 out of 5 4.29 (14 ratings) (rate this audio book) Author: Seth Godin Narrator: Seth Godin Publisher: Recorded Books: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: April 2009 ISBN: 9781596593916
Regular Price: $15.95 Add to Cart
— or —
BEST PRICE!
FlexPass™ Price: $12.95$5.95$5.95 for new members!
Add to Cart learn more )

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period. In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products tha Download and start listening now!

ab2y

Quotes & Awards

  • “Zealous and even pleasantly overwrought, our reader/author guides us down the rabbit hole and through the looking glass to marketing nirvana, where we'd rather see a purple cow than be one.”

    AudioFile

Listener Opinions

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Darrel | 5/11/2011

    " excellent book on marketing and standing out "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Tara | 5/9/2011

    " A challenge to build the business you want, not the business everyone else has. Be different! Be you! It's where the magic will happen! "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 James | 4/28/2011

    " Good stuff, but what he took 200 pages to relate could have been said in 30. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Phil | 4/21/2011

    " Excellent. Inspirational. Timely. Profound. I could go on and on here. This may be Seth's best book. My only complaint: I wanted more. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Laura | 4/11/2011

    " I can sum up this book in one sentence: "To achieve spectacularly in business, you must be remarkable in some way, like a purple cow." Somehow the author expanded that one sentence into an entire book. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Daniel | 4/9/2011

    " The only marketing book that actually told me something "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Reza | 4/4/2011

    " Great book and an eye opener. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Yousef | 4/3/2011

    " A remarkable book by Seth Godin. It truly states how you should be unique among the rest. Totally recommend it if you are into business. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Trent | 3/31/2011

    " Enjoyed getting my thoughts stirring about my approach to marketing. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Sebastiano | 3/25/2011

    " Read it during my Marketing 101 course and it changed the way I thought about marketing. Seth Godin's masterpiece. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Curtis | 3/15/2011

    " The message is important. So much marketing is the same and nothing really separates anything making it hard for people to figure out what the fuck is what. On top of all that many shit is just gagu right... The author talks about making your shit stand out which is awesome. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Enrico | 3/6/2011

    " Very good way to think about marketing. Seth helps you see the world from a different dimension as far as marketing is concerned. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Grace | 3/2/2011

    " This book offers a different vantage point for business marketing. Interesting!
    "

Write a Review
What is FlexPass?
  • Your first audiobook is just $5.95
  • Over 90% are at or below $12.95
  • "LOVE IT" guarantee
  • No time limits or expirations
About the Author
Author Seth Godin

Seth Godin is the former Vice President of Direct Marketing at Yahoo! and the founder of Squidoo.com. His blog is one of the most popular marketing blogs in the world. Godin is the author of over a dozen books, all of which have been bestsellers. Notable titles include Tribe: We Need You to Lead UsPoke the Box, and Purple Cow: Transform Your Business by Being Remarkable. He has been a speaker at numerous large companies nationwide, including Disney, Cadillac, eBay, Google, Amazon, Eddie Bauer, and many others.