World of Warcrafters, LARPers, Settlers of Catan? Weird.
Beliebers, Swifties, Directioners? Weirder.
Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird.
Mets fans, Yankees fans, Bears fans? Definitely weird.Face it. We’re all weird.
So why are companies still trying to build products for the masses?
Why are we still acting like the masses even exist?
Weird is the new normal. And only companies that figure that out have any chance of survival. This book shows you how.
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"Seth Godin at his pointy-hatted best: insightful, witty, discerning. Godin has a disarming way of noticing the obvious and then using that obvious to describe shifting paradigms. Here Godin focuses on four words: mass, normal, weird, rich. As on his blog and other writings, he describes the decline of mass marketing and affirms the new clusters and tribes. A quick read and one that offers encouragement to those of us who choose to move beyond the mass of "normal.""
— George (4 out of 5 stars)
" The author makes some interesting comments about creating for the masses versus designing for those who have a niche interest. I realized I was at the end of the book and no direction to take the information I just read. Felt like the author went on a ramble on the topic. "
— Eralee, 2/16/2014" I'm enjoying Seth's books less and less. He seems to go on about a particular subject in his books for chapters, rehashing different examples to illistrate the same point and this book is no different. This book could probably be summed up in a blog post. "
— Jason, 2/14/2014" Audiobook with Seth Godin's voice is highly recommended "
— Luca, 2/12/2014" Great book on marketing today - short and fast read. Makes you look at the world in a different way - that selling to the masses is old fashioned. Great book for someone who doesn't like to read, but wants to keep up to date... "
— Leslie, 2/6/2014" borrowed a free copy from amazon prime, wouldn't recommend buying this "
— Ron, 1/18/2014" Interesting. Would make for a great discussion. "
— Valerie, 1/12/2014" This book it's really fantastic. With different style.... :) "
— Георги, 1/11/2014" I started this book several months ago and I find it strange that it never took hold for me. I usually devour Seth's books. This one -- just isn't doing it for me. I'll keep it on my list and maybe someday I will pick it up and 'GET' the point. "
— Jolene, 11/27/2013" Like the best of his blog, this little gem connected the dots for me about ideas I've been thinking about for years. Seth doesn't offer answers or how to in this book at all but gets you thinking about what conformity is from a soul and marketing angle. "
— Jennifer, 11/27/2013" The sociology of Gladwell meets Seth's take on modern marketing. "
— Brendan, 11/4/2013" Standard Seth Godin book, short and sweet. He says the words 'tribe', 'normal', and 'weird' excessively, which is probably more apparent in the audiobook version I listened to. He has some great ideas and interesting propositions. "
— Steve, 10/26/2013" Definitely not the best Seth Godin book I have read. Very short read, but still somewhat interesting. "
— Joey, 12/9/2012" A short and sweet read. I love Seth Godin's ability to communicate great ideas so succinctly. "
— Nikita, 8/14/2012" Short and sweet. Great thoughts so don't let the brevity fool you "
— Topherjaynes, 8/1/2012" Another book by Seth Godin, very much in line with his usual work and philosophy. The stand of this book though is a fun way of expressing his usual thesis about how the world changes. Entertaining! "
— Jeremie, 6/27/2012" Let's just say that this book caused me to feel very validated. "
— Dustin, 5/2/2012" I'm weird myself, & that's why I enjoyed reading this book! "
— Jerome, 11/2/2011" Ok but not as good as others I've read from Godin. Strong as always on marketing, but he jumps the shark by delving more deeply into general sociology and history. "
— James, 10/23/2011" Audiobook with Seth Godin's voice is highly recommended "
— Luca, 10/22/2011" Very quick read. Not as much insight as I had hoped. "
— Adam, 10/10/2011" Not my cup of tea. 'nuff said. "
— Brian, 10/10/2011" Not as much quotable content as tribes, but an important read all the same. "
— Chris, 10/10/2011" Like the best of his blog, this little gem connected the dots for me about ideas I've been thinking about for years. Seth doesn't offer answers or how to in this book at all but gets you thinking about what conformity is from a soul and marketing angle. "
— Jennifer, 10/8/2011" Another Godin book where you grok the theme in the first few pages, but continue to the end anyway. It's worth it for his clarity of thought, even if the ideas aren't earth shattering (or maybe they're just obvious in hindsight, like all the best ideas). "
— Alistair, 10/7/2011" It's not as good as Poke the Box, and not just because of the creepy guy on the cover. Some interesting thoughts, but mostly geared towards marketing. "
— Angel, 10/4/2011Seth Godin is the former Vice President of Direct Marketing at Yahoo! and the founder of Squidoo.com. His blog is one of the most popular marketing blogs in the world. Godin is the author of over a dozen books, all of which have been bestsellers. Notable titles include Tribe: We Need You to Lead Us, Poke the Box, and Purple Cow: Transform Your Business by Being Remarkable. He has been a speaker at numerous large companies nationwide, including Disney, Cadillac, eBay, Google, Amazon, Eddie Bauer, and many others.