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Download We Are All Weird: The Myth of Mass and the End of Compliance Audiobook

Extended Audio Sample We Are All Weird: The Myth of Mass and the End of Compliance, by Seth Godin Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (863 ratings) (rate this audio book) Author: Seth Godin Narrator: Seth Godin Publisher: Brilliance Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for end of mass and for the beginning of offering people more choices, more interests and giving them more authority to operate in ways that reflect their own unique values. 

For generations, marketers, industrialists and politicians have tried to force us into little boxes, complying with their idea of what we should buy, use or want. And in an industrial, mass-market driven world, this was efficient and it worked. But what we learned in this new era is that mass limits our choice because it succeeds on conformity. As Godin has identified, a new era of weirdness is upon us. People with more choices, more interests and the power to do something about it are stepping forward and insisting that the world work in a different way. By enabling choice we allow people to survive and thrive.

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Listener Opinions

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 by Eralee | 2/16/2014

    " The author makes some interesting comments about creating for the masses versus designing for those who have a niche interest. I realized I was at the end of the book and no direction to take the information I just read. Felt like the author went on a ramble on the topic. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 by Jason Bagley | 2/14/2014

    " I'm enjoying Seth's books less and less. He seems to go on about a particular subject in his books for chapters, rehashing different examples to illistrate the same point and this book is no different. This book could probably be summed up in a blog post. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Luca Conti | 2/12/2014

    " Audiobook with Seth Godin's voice is highly recommended "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Leslie | 2/6/2014

    " Great book on marketing today - short and fast read. Makes you look at the world in a different way - that selling to the masses is old fashioned. Great book for someone who doesn't like to read, but wants to keep up to date... "

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