" I really enjoyed this book. I think it is really useful, not only for marketing people but for anyone. Of course, when you look at it as a whole, it seems that the book doesn't say anything new. Many of the facts, suggestions and "rules" the book provides sound so elemental, logical, even basic. But I guess that's what happens to amazing ideas: they were always there and you tend to think: "I could have come up with that". Then, why you didn't? Why only few people in business are reacting like that, creating blue oceans? And besides that, I could apply many of the concepts to everyday life, outside business or marketing. The way they propose to start thinking about challenges. The way they suggest you face challenges and changes. The way you interact with people. After all we are all "products" competing in a red ocean to find love, friends, money, a job, etc. One thing I didn't like is the excess of figures, schemes, graphs... It seems that the authors set as a rule that even the most basic, elemental and uncomplicated ideas have to be expressed by schemes and graphs. Some of them just didn't need that, and it seems silly to over-complicate a very simple idea. Good reading, no doubt. "
— Rodrigo, 1/1/2014