Extended Audio Sample

Download Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Audiobook

Extended Audio Sample Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Audiobook, by W. Chan Kim Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (9,344 ratings) (rate this audio book) Author: W. Chan Kim, Renée Mauborgne, Renee Mauborgne Narrator: Grover Gardner Publisher: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: November 2007 ISBN: 9781596591790
Regular Price: $24.98 Add to Cart
— or —
FlexPass™ Price: $13.95$5.95$5.95 for new members!
Add to Cart learn more )

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.


In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.


Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:


· Reconstruct market boundaries


· Focus on the big picture


· Reach beyond existing demand


· Get the strategic sequence right


· Overcome organizational hurdles


· Build execution into strategy Download and start listening now!

aazd

Quotes & Awards

  • “After reading Blue Ocean Strategy, you will never again see your competition in quite the same light. Kim and Mauborgne present a compelling case for pursuing strategy with a creative, not combative, approach. Their emphases on value innovation and stakeholder engagement alone make this book a must-read for both executives and students of business.” 

    Carlos Ghosn, President and CEO, Nissan Motor Co., Ltd. 

  • “This is an extremely valuable book to read. It examines the experience of companies in areas as diverse as watches, wine, cement, computers, automobiles, and even the circus to shed new light on the development of future strategies.” 

    Nicolas G. Hayek, Cofounder and Chairman of the Board, Swatch Group 

  • “I recommend Blue Ocean Strategy to any executive in the private or public sector. It shows how to break from the status quo, create a winning future strategy, and execute this fast at low cost. As much a practical guide as an eye-opener.” 

    William J. Bratton, Chief of the Los Angeles Police Department, former Police Commissioner of the City of New York 

  • “Kim and Mauborgne’s strategies are not only original but practical. Our company has used them and obtained powerful results. The authors chart a bold new path to winning the future.” 

    Patrick Snowball, Chief Executive, Norwich Union Insurance 

Listener Opinions

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Novi Maizir | 1/18/2014

    " untuk org2x nyeleneh kayak gw, buku ini agak "berat" tapi strategi2xnya ok punya..bikin kita berani untuk memulai suatu bisnis... "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Michael Quinn | 1/8/2014

    " A few too many silly metaphors, but all in all not bad. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Jan | 1/2/2014

    " Interesting ideas. I'm excited to try some with my team. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Rodrigo | 1/1/2014

    " I really enjoyed this book. I think it is really useful, not only for marketing people but for anyone. Of course, when you look at it as a whole, it seems that the book doesn't say anything new. Many of the facts, suggestions and "rules" the book provides sound so elemental, logical, even basic. But I guess that's what happens to amazing ideas: they were always there and you tend to think: "I could have come up with that". Then, why you didn't? Why only few people in business are reacting like that, creating blue oceans? And besides that, I could apply many of the concepts to everyday life, outside business or marketing. The way they propose to start thinking about challenges. The way they suggest you face challenges and changes. The way you interact with people. After all we are all "products" competing in a red ocean to find love, friends, money, a job, etc. One thing I didn't like is the excess of figures, schemes, graphs... It seems that the authors set as a rule that even the most basic, elemental and uncomplicated ideas have to be expressed by schemes and graphs. Some of them just didn't need that, and it seems silly to over-complicate a very simple idea. Good reading, no doubt. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Richard Kastelein | 12/14/2013

    " Opened my eyes - a must read for any aspiring entrepreneur or business strategist. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Arief Bharata Al-Huda | 11/1/2013

    " Mari Berlayar di Samudera Biru, maka semua persaingan menjadi tidak relevan. Tapi...., apakah mungkin suatu saat di Samudera Biru itu akan ada badai hingga membuat kita berdarah-darah seperti halnya di Samudera Merah? "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Michael Tildahl | 10/10/2013

    " This book had some really good ideas about how to think about strategy, but then the second half lost my interest. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Roxanne Nichols | 9/19/2013

    " Helpful in showcasing different organizations paths to blue oceans, a must read if you are trying to revamp an old business plan "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Hokey | 8/25/2013

    " open your eyes "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Josh | 8/4/2013

    " Take a concept that's decent and turn into about 8x more pages than is needed to explain it. Here you have it. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Rachel Berkowitz | 6/17/2013

    " brilliant book to understand how to create a new market as the way to succeed in global trade and enterprise, versus exploiting and surviving an existing market for a new product. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Nathan | 4/14/2013

    " Meh. Got anything better? "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Byron Wright | 2/24/2013

    " An interesting way to look at competition and exploring new markets. One of the more useful books I've read for strategic planning. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 W | 12/12/2012

    " entrepreneurial "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Kristian | 12/3/2012

    " Nice tool. Boring examples. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Shankar Prasad | 5/10/2012

    " awesome book on how to develop and implement viable, achievable and sustainable strategies in a fiercely competitive scenario. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Michael Forney | 12/12/2011

    " Change the world. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Heather | 11/24/2011

    " This is an exciting book for a business person wanting to venture into new areas and kick butt! It helps to foster creative thinking and expanding into untapped areas. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Tiago Tex Pine | 6/27/2011

    " Interesting ideas to evaluate a transformational potential of a new product idea. But you know what would be really cool? If they analyze FAILURES too. A lot of people analyze success cases, but I think we could learn even more from those who didn't make it and why. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Projection | 4/30/2011

    " I loved this book for its simple yet powerful strategies to make competition irrelevant and see your company from a completely novel perspective.

    Highly Recommended "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Dustin | 4/20/2011

    " Framework was thoroughly explained with brevity, though was a bit jargon heavy.

    This book provides a clear alternative to traditional competitive business strategy. It is contrarian by nature and provides a system for identifying new value-adding ideas. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Sue | 4/17/2011

    " Another one I re-read pieces... its a keeper. Consulting is an ever changing world... consistently have to stay a head of the pack... this one helps you think outside the box. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Joe | 1/26/2011

    " Solid book on strategy that prompts the reader to consider looking outside of their industry and typical competitors. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Marc | 1/17/2011

    " This hardcopy is a great read! Tried listening to the audiobook, and while the case studies and antidotes were easy enough to follow, the real meat of the book is better consumed at a slower, reflective pace. Good stuff here though for anybody wanting to stand out from the crowd. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Soonghay | 1/2/2011

    " the business bible to create untapped market space. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Sergi | 11/5/2010

    " Easy to learn economics. Good examples, good explanations "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Eric | 10/18/2010

    " Great book. Loved it. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Irwanbudiana | 9/26/2010

    " Ermm...hopes gv somthing add value 4 our long journey.. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Yasser | 6/27/2010

    " One of the best Business Strategy books I have ever seen "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Ken | 6/20/2010

    " Our work group at our library has been using the principles in this book to determine possible new directions for some of our services. It has led to some very interesting discussions. No final determinations made yet. "

Write a Review
What is FlexPass?
  • Your first audiobook is just $5.95
  • Over 90% are at or below $12.95
  • "LOVE IT" guarantee
  • No time limits or expirations
About the Author
Author W. Chan Kim

W. Chan Kim is codirector of the INSEAD Blue Ocean Strategy Institute. He was a professor at the University of Michigan and has served as a board member for a number of corporations in the US, Asia, and Europe. Kim has coauthored numerous articles that have appeared in publications such as the New York Times, Financial Times, Wall Street Journal, and Harvard Business Review. His articles on strategy and multinational management have appeared in a variety of academic journals, and his book, Blue Ocean Strategy, is an international bestseller. Kim has received a number of awards and accolades, and has been recognized as one of the world’s most influential authors in the field of global strategy.

About the Narrator

Grover Gardner (a.k.a. Tom Parker) is an award-winning narrator with over eight hundred titles to his credit. Named one of the “Best Voices of the Century” and a Golden Voice by AudioFile magazine, he has won three prestigious Audie Awards, was chosen Narrator of the Year for 2005 by Publishers Weekly, and has earned thirty-seven Earphones Awards.