Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Audiobook

" Such an amazing book that opens your mind to a world of opportunity. "

" untuk org2x nyeleneh kayak gw, buku ini agak "berat" tapi strategi2xnya ok punya..bikin kita berani untuk memulai suatu bisnis... "

" A few too many silly metaphors, but all in all not bad. "

" Interesting ideas. I'm excited to try some with my team. "

" I really enjoyed this book. I think it is really useful, not only for marketing people but for anyone. Of course, when you look at it as a whole, it seems that the book doesn't say anything new. Many of the facts, suggestions and "rules" the book provides sound so elemental, logical, even basic. But I guess that's what happens to amazing ideas: they were always there and you tend to think: "I could have come up with that". Then, why you didn't? Why only few people in business are reacting like that, creating blue oceans? And besides that, I could apply many of the concepts to everyday life, outside business or marketing. The way they propose to start thinking about challenges. The way they suggest you face challenges and changes. The way you interact with people. After all we are all "products" competing in a red ocean to find love, friends, money, a job, etc. One thing I didn't like is the excess of figures, schemes, graphs... It seems that the authors set as a rule that even the most basic, elemental and uncomplicated ideas have to be expressed by schemes and graphs. Some of them just didn't need that, and it seems silly to over-complicate a very simple idea. Good reading, no doubt. "

" Opened my eyes - a must read for any aspiring entrepreneur or business strategist. "

" Mari Berlayar di Samudera Biru, maka semua persaingan menjadi tidak relevan. Tapi...., apakah mungkin suatu saat di Samudera Biru itu akan ada badai hingga membuat kita berdarah-darah seperti halnya di Samudera Merah? "

" This book had some really good ideas about how to think about strategy, but then the second half lost my interest. "

" Helpful in showcasing different organizations paths to blue oceans, a must read if you are trying to revamp an old business plan "

" open your eyes "

" Take a concept that's decent and turn into about 8x more pages than is needed to explain it. Here you have it. "

" brilliant book to understand how to create a new market as the way to succeed in global trade and enterprise, versus exploiting and surviving an existing market for a new product. "

" Meh. Got anything better? "

" An interesting way to look at competition and exploring new markets. One of the more useful books I've read for strategic planning. "

" entrepreneurial "

" Nice tool. Boring examples. "

" awesome book on how to develop and implement viable, achievable and sustainable strategies in a fiercely competitive scenario. "

" Change the world. "

" This is an exciting book for a business person wanting to venture into new areas and kick butt! It helps to foster creative thinking and expanding into untapped areas. "

" Interesting ideas to evaluate a transformational potential of a new product idea. But you know what would be really cool? If they analyze FAILURES too. A lot of people analyze success cases, but I think we could learn even more from those who didn't make it and why. "

" I loved this book for its simple yet powerful strategies to make competition irrelevant and see your company from a completely novel perspective.<br/><br/>Highly Recommended "

" Framework was thoroughly explained with brevity, though was a bit jargon heavy.<br/><br/>This book provides a clear alternative to traditional competitive business strategy. It is contrarian by nature and provides a system for identifying new value-adding ideas. "

" Another one I re-read pieces... its a keeper. Consulting is an ever changing world... consistently have to stay a head of the pack... this one helps you think outside the box. "

" Solid book on strategy that prompts the reader to consider looking outside of their industry and typical competitors. "

" the business bible to create untapped market space. "

" Easy to learn economics. Good examples, good explanations "

" Great book. Loved it. "

" Ermm...hopes gv somthing add value 4 our long journey.. "

" One of the best Business Strategy books I have ever seen "

" Our work group at our library has been using the principles in this book to determine possible new directions for some of our services. It has led to some very interesting discussions. No final determinations made yet. "