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Download Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Audiobook

Extended Audio Sample Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, by Renée Mauborgne, W. Chan Kim Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (9,344 ratings) (rate this audio book) Author: Renée Mauborgne, W. Chan Kim Narrator: Grover Gardner Publisher: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Win by not competing! This international bestseller upends traditional thinking with principles and tools to make the competition irrelevant.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow’s leading companies will succeed not by battling their rivals for market share in the bloody “red ocean” of a shrinking profit pool but by creating “blue oceans” of untapped market spaces ripe for growth.

Based on a study of 150 strategic moves, spanning more than a hundred years and thirty industries, the authors provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

  • Reconstruct market boundaries
  • Focus on the big picture
  • Reach beyond existing demand
  • Get the strategic sequence right
  • Overcome organizational hurdles
  • Build execution into strategy
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Quotes & Awards

  • “After reading Blue Ocean Strategy, you will never again see your competition in quite the same light. Kim and Mauborgne present a compelling case for pursuing strategy with a creative, not combative, approach. Their emphases on value innovation and stakeholder engagement alone make this book a must-read for both executives and students of business.” 

    Carlos Ghosn, President and CEO, Nissan Motor Co., Ltd. 

  • “This is an extremely valuable book to read. It examines the experience of companies in areas as diverse as watches, wine, cement, computers, automobiles, and even the circus to shed new light on the development of future strategies.” 

    Nicolas G. Hayek, Cofounder and Chairman of the Board, Swatch Group 

  • “I recommend Blue Ocean Strategy to any executive in the private or public sector. It shows how to break from the status quo, create a winning future strategy, and execute this fast at low cost. As much a practical guide as an eye-opener.” 

    William J. Bratton, Chief of the Los Angeles Police Department, former Police Commissioner of the City of New York 

  • “Kim and Mauborgne’s strategies are not only original but practical. Our company has used them and obtained powerful results. The authors chart a bold new path to winning the future.” 

    Patrick Snowball, Chief Executive, Norwich Union Insurance 

Listener Opinions

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Novi Maizir | 1/18/2014

    " untuk org2x nyeleneh kayak gw, buku ini agak "berat" tapi strategi2xnya ok punya..bikin kita berani untuk memulai suatu bisnis... "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Michael Quinn | 1/8/2014

    " A few too many silly metaphors, but all in all not bad. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Jan | 1/2/2014

    " Interesting ideas. I'm excited to try some with my team. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Rodrigo | 1/1/2014

    " I really enjoyed this book. I think it is really useful, not only for marketing people but for anyone. Of course, when you look at it as a whole, it seems that the book doesn't say anything new. Many of the facts, suggestions and "rules" the book provides sound so elemental, logical, even basic. But I guess that's what happens to amazing ideas: they were always there and you tend to think: "I could have come up with that". Then, why you didn't? Why only few people in business are reacting like that, creating blue oceans? And besides that, I could apply many of the concepts to everyday life, outside business or marketing. The way they propose to start thinking about challenges. The way they suggest you face challenges and changes. The way you interact with people. After all we are all "products" competing in a red ocean to find love, friends, money, a job, etc. One thing I didn't like is the excess of figures, schemes, graphs... It seems that the authors set as a rule that even the most basic, elemental and uncomplicated ideas have to be expressed by schemes and graphs. Some of them just didn't need that, and it seems silly to over-complicate a very simple idea. Good reading, no doubt. "

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