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Unleashing the Idea Virus Audiobook, by Seth Godin Extended Sample Click for printable size audiobook cover
Author: Seth Godin Narrator: Seth Godin Publisher: Simon & Schuster Audio Format: Abridged Audiobook Delivery: Instant Download Audio Length: Release Date: March 2001 ISBN: 9780743561181
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Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus.

In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfuly launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers. Download and start listening now!


Quotes & Awards

  • “An infectious and highly recommended read.” editorial review

  • “Seth not only gets it, he gives it as well. Unleashing the Idea Virus is living, livid, vivid proof.”

    Doc Searls, author of The Cluetrain Manifesto

  • “This is the only (idea) virus that will save you time and make you money.”

    Guy Kawasaki, CEO,

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About the Author

Seth Godin is the former Vice President of Direct Marketing at Yahoo! and the founder of His blog is one of the most popular marketing blogs in the world. Godin is the author of over a dozen books, all of which have been bestsellers. Notable titles include Tribe: We Need You to Lead UsPoke the Box, and Purple Cow: Transform Your Business by Being Remarkable. He has been a speaker at numerous large companies nationwide, including Disney, Cadillac, eBay, Google, Amazon, Eddie Bauer, and many others.