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Extended Audio Sample Unleashing the Idea Virus, by Seth Godin Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Seth Godin Narrator: Seth Godi Publisher: Simon & Schuster Audio Format: Abridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus.

In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfuly launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers. Download and start listening now!


Quotes & Awards

  • “An infectious and highly recommended read.”

    Amazon.com editorial review

  • “Seth not only gets it, he gives it as well. Unleashing the Idea Virus is living, livid, vivid proof.”

    Doc Searls, author of The Cluetrain Manifesto

  • “This is the only (idea) virus that will save you time and make you money.”

    Guy Kawasaki, CEO, garage.com

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