Purple Cow was the number one bestselling marketing book on Amazon in 2003. Now in Free Prize Inside!, Seth Godin is back with practical advice on how to put Purple Cow thinking to work inside your organization—big or small, profit or non—to make something happen.
next big marketing idea is a proven strategy for making your products
or services so remarkable that they practically sell themselves. Purple Cow
taught marketers the value of standing out from the herd, which is how
companies like Krispy Kreme and JetBlue made it big. But it left readers
hungry for more: how do you actually think up new Purple Cows? And how
do you get them adopted by risk-averse Brown Cow companies?
Free Prize Inside!
delivers those answers and much more. It’s a fun guide to doing
innovative marketing that really works when the traditional approaches
have all stopped working.
Thirty years ago, the best way to sell
something was to advertise it on television. But today’s consumers are
cynical, and your product or service had better be more than just hype
and clever advertising. Even better, it ought to come with a
market-changing innovation—a free prize inside.
You don’t have
to spend a fortune to create something cool that virtually sells itself.
Think of simple but powerful innovations like the Tupperware party,
Flintstones vitamins, GI Joe (a doll just for boys), Lucille Roberts
(a gym just for women), and frequent flier miles. Free Prize Inside!
will teach you how to create those kinds of blockbusters at your own
company without a bunch of MBA-brainwashed marketers. You don’t have to
be a genius—you just need curiosity, initiative, and a strategy for
overcoming resistance when you champion your idea.
marketers now, no matter what our job titles. With Godin’s help, we can
find the free prize that will transform our companies. Download and start listening now!