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Download Free Prize Inside!: The Next Big Marketing Idea Audiobook

Extended Audio Sample Free Prize Inside!: The Next Big Marketing Idea Audiobook, by Seth Godin Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (654 ratings) (rate this audio book) Author: Seth Godin Narrator: Seth Godin Publisher: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: April 2009 ISBN: 9781596593909
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Purple Cow was the #1 bestselling marketing book on Amazon in 2003. Now in Free Prize Inside, Seth Godin is back with practical advice on how to put Purple Cow thinking to work inside your organization (big or small, profit or non) to MAKE SOMETHING HAPPEN. The next big marketing idea is a proven strategy for making your products or services so remarkable that they practically sell themselves.

Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies?

Free Prize Inside delivers those answers and much more. It's a fun guide to doing innovative marketing that really works when the traditional approaches have all stopped working. Thirty years ago, the best way to sell something was to advertise it on television. But today's consumers are cynical, and your product or service had better be more than just hype and clever advertising. Even better, it ought to come with a market-changing innovation-a free prize inside.

You don't have to spend a fortune to create something cool that virtually sells itself. Think of simple but powerful innovations like the Tupperware party, Flintstones vitamins, G.I. Joe (a doll just for boys), Lucille Roberts (a gym just for women), and frequent flier miles. Free Prize Inside will teach you how to create those kinds of blockbusters at your own company without a bunch of MBA-brainwashed marketers. You don't have to be a genius-you just need curiosity, initiative, and a strategy for overcoming resistance when you champion your idea.

We're all marketers now, no matter what our job titles. With Godin's help, we can find the free prize that will transform our companies.

Download and start listening now!

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Quotes & Awards

  • “This volume reads like a sugar rush—fast and sweet.” 

    Library Journal

Listener Opinions

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Guy Mofley | 2/20/2014

    " When I bought this book in came in a cereal box; fantastic use of practice what you preach. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Bjartn | 2/17/2014

    " Did not add much considering I already read the purple cow "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Landmark Property Services, Inc. | 2/5/2014

    " Although this is not Seth Godin's best book, Godin is always good for a few new ideas. If you're thinking about your next look and lease special or need a creative renewal incentive, read a few chapters of this book and we're sure you'll be struck with the idea bug. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Lori Grant | 1/29/2014

    " A must-read book by Seth Godin on marketing for the knowledge worker, manager, executive, or entrepreneur. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Richard Mulholland | 1/20/2014

    " Slow to start but good build "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Peep Laja | 1/17/2014

    " Follow up to purple cow, tons of ideas how to make your business remarkable by attacking from the edge. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Nick Arkesteyn | 1/15/2014

    " This is a great marketing book for creating innovation within your business or the business you work for. There are only a handful of concepts but plenty of examples to drill each one into your head. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Ankur Sharma | 1/13/2014

    " A great set of tactical knowledge! "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Nura Yusof | 1/10/2014

    " Interesting. But not exactly easy to adopt. IMO, with so many homogeneous products/services out there, hard to stand out. This is more for the product developers. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Tim Priebe | 12/14/2013

    " Good stuff! A lot of it is Seth Godin's same mantra as always, it's easier to market something that's remarkable, but he gives some good advice on how to champion ideas. "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 Chris Houchens | 12/11/2013

    " I felt it was a rehash of purple cow "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Chrystal Flanders | 12/9/2013

    " Seth Godin is literally unequivocally the best. There's no one else in the universe like him "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Dallas | 3/13/2013

    " If you need to sell an idea to your boss or any member of an organization you belong to, you will do yourself a favor by reading this book first. Insightful information on the marketing of products and ideas. It's as inspirational as it is informational. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Quinn | 7/19/2012

    " Good book. Should be on the shelf of every small/medium size business owner. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Cristobal | 6/9/2012

    " a little too much "ra ra seminar/infomercial" tone from time to time, but over all, a very good book to read, study and apply to business thinking. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Kiersten | 4/6/2012

    " I'm a big fan of Seth's work and this is no exception. It talks about that the extra "oomph" can make a big difference in your business and every day actions or the "free" prize. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Amanda Markham | 11/23/2011

    " This was about 400 times better than 'Tribes'. It actually gives you very useful ideas to put into action, rather than just talking fluffy, too-cool-for-school spin. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Loyd | 9/5/2011

    " Seth Godin writes business popcorn, light and airy, but a good snack when you need it. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Erin | 7/2/2011

    " Love Seth Godin and his ideas. His humor is great too. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Jim | 1/7/2011

    " Interesting, though not as good as some of his other work. This book explores the notion that all of us -- not just the marketing department -- are responsible for making things happen, being innovators, and championing ideas. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Lincoln | 1/2/2011

    " This book was very challenging, made me fell like, having an idea is not enough, I need to find the Engine to become a champion. Its more important then having a good idea. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Jean Biri | 8/6/2010

    " How to adapt the most used marketing tactic in the world "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Joseph | 8/1/2010

    " he makes his point agai nand and again in all his books. But he is good "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Richard | 6/29/2010

    " Slow to start but good build "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Cristobal | 5/24/2010

    " a little too much "ra ra seminar/infomercial" tone from time to time, but over all, a very good book to read, study and apply to business thinking. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Quinn | 4/28/2010

    " Good book. Should be on the shelf of every small/medium size business owner. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Erin | 2/9/2010

    " Love Seth Godin and his ideas. His humor is great too. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Lincoln | 2/1/2010

    " This book was very challenging, made me fell like, having an idea is not enough, I need to find the Engine to become a champion. Its more important then having a good idea. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Bjartn | 11/18/2009

    " Did not add much considering I already read the purple cow "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Tom | 11/11/2009

    " finding the free prize through soft innovations.
    it doesnt require extra ordinary talent or creativity.
    but it requires you to be a leader.
    lead your idea, make others believe in it and implement. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Tim | 11/2/2009

    " Good stuff! A lot of it is Seth Godin's same mantra as always, it's easier to market something that's remarkable, but he gives some good advice on how to champion ideas. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Guy | 6/15/2009

    " When I bought this book in came in a cereal box; fantastic use of practice what you preach. "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 Chris | 1/21/2009

    " I felt it was a rehash of purple cow "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Dallas | 12/27/2008

    " If you need to sell an idea to your boss or any member of an organization you belong to, you will do yourself a favor by reading this book first. Insightful information on the marketing of products and ideas. It's as inspirational as it is informational. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Loyd | 10/10/2008

    " Seth Godin writes business popcorn, light and airy, but a good snack when you need it. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Kiersten | 6/3/2008

    " I'm a big fan of Seth's work and this is no exception. It talks about that the extra "oomph" can make a big difference in your business and every day actions or the "free" prize. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Jean | 5/20/2008

    " How to adapt the most used marketing tactic in the world "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Peep | 6/3/2007

    " Follow up to purple cow, tons of ideas how to make your business remarkable by attacking from the edge. "

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About the Author
Author Seth Godin

Seth Godin is the former Vice President of Direct Marketing at Yahoo! and the founder of Squidoo.com. His blog is one of the most popular marketing blogs in the world. Godin is the author of over a dozen books, all of which have been bestsellers. Notable titles include Tribe: We Need You to Lead UsPoke the Box, and Purple Cow: Transform Your Business by Being Remarkable. He has been a speaker at numerous large companies nationwide, including Disney, Cadillac, eBay, Google, Amazon, Eddie Bauer, and many others.