Purple Cow was the #1 bestselling marketing book on Amazon in 2003. Now in Free Prize Inside, Seth Godin is back with practical advice on how to put Purple Cow thinking to work inside your organization (big or small, profit or non) to MAKE SOMETHING HAPPEN. The next big marketing idea is a proven strategy for making your products or services so remarkable that they practically sell themselves. Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more. It’s a fun guide to doing innovative marketing that really works when the traditional approaches have all stopped working. Thirty years ago, the best way to sell something was to advertise it on television. But today’s consumers are cynical, and your product or service had better be more than just hype and clever advertising. Even better, it ought to come with a market-changing innovation—a free prize inside. You don’t have to spend a fortune to create something cool that virtually sells itself. Think of simple but powerful innovations like the Tupperware party, Flintstones vitamins, G.I. Joe (a doll just for boys), Lucille Roberts (a gym just for women), and frequent flier miles. Free Prize Inside will teach you how to create those kinds of blockbusters at your own company without a bunch of MBA-brainwashed marketers. You don’t have to be a genius—you just need curiosity, initiative, and a strategy for overcoming resistance when you champion your idea. We’re all marketers now, no matter what our job titles. With Godin’s help, we can find the free prize that will transform our companies.
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"If you need to sell an idea to your boss or any member of an organization you belong to, you will do yourself a favor by reading this book first. Insightful information on the marketing of products and ideas. It's as inspirational as it is informational. " — Dallas (4 out of 5 stars)
"If you need to sell an idea to your boss or any member of an organization you belong to, you will do yourself a favor by reading this book first. Insightful information on the marketing of products and ideas. It's as inspirational as it is informational. "
“This volume reads like a sugar rush—fast and sweet.”
" When I bought this book in came in a cereal box; fantastic use of practice what you preach. "
" Did not add much considering I already read the purple cow "
" Although this is not Seth Godin's best book, Godin is always good for a few new ideas. If you're thinking about your next look and lease special or need a creative renewal incentive, read a few chapters of this book and we're sure you'll be struck with the idea bug. "
" A must-read book by Seth Godin on marketing for the knowledge worker, manager, executive, or entrepreneur. "
" Slow to start but good build "
" Follow up to purple cow, tons of ideas how to make your business remarkable by attacking from the edge. "
" This is a great marketing book for creating innovation within your business or the business you work for. There are only a handful of concepts but plenty of examples to drill each one into your head. "
" A great set of tactical knowledge! "
" Interesting. But not exactly easy to adopt. IMO, with so many homogeneous products/services out there, hard to stand out. This is more for the product developers. "
" Good stuff! A lot of it is Seth Godin's same mantra as always, it's easier to market something that's remarkable, but he gives some good advice on how to champion ideas. "
" I felt it was a rehash of purple cow "
" Seth Godin is literally unequivocally the best. There's no one else in the universe like him "
" If you need to sell an idea to your boss or any member of an organization you belong to, you will do yourself a favor by reading this book first. Insightful information on the marketing of products and ideas. It's as inspirational as it is informational. "
" Good book. Should be on the shelf of every small/medium size business owner. "
" a little too much "ra ra seminar/infomercial" tone from time to time, but over all, a very good book to read, study and apply to business thinking. "
" I'm a big fan of Seth's work and this is no exception. It talks about that the extra "oomph" can make a big difference in your business and every day actions or the "free" prize. "
" This was about 400 times better than 'Tribes'. It actually gives you very useful ideas to put into action, rather than just talking fluffy, too-cool-for-school spin. "
" Seth Godin writes business popcorn, light and airy, but a good snack when you need it. "
" Love Seth Godin and his ideas. His humor is great too. "
" Interesting, though not as good as some of his other work. This book explores the notion that all of us -- not just the marketing department -- are responsible for making things happen, being innovators, and championing ideas. "
" This book was very challenging, made me fell like, having an idea is not enough, I need to find the Engine to become a champion. Its more important then having a good idea. "
" How to adapt the most used marketing tactic in the world "
" he makes his point agai nand and again in all his books. But he is good "
" finding the free prize through soft innovations.it doesnt require extra ordinary talent or creativity.but it requires you to be a leader.lead your idea, make others believe in it and implement. "
Seth Godin is the former Vice President of Direct Marketing at Yahoo! and the founder of Squidoo.com. His blog is one of the most popular marketing blogs in the world. Godin is the author of over a dozen books, all of which have been bestsellers. Notable titles include Tribe: We Need You to Lead Us, Poke the Box, and Purple Cow: Transform Your Business by Being Remarkable. He has been a speaker at numerous large companies nationwide, including Disney, Cadillac, eBay, Google, Amazon, Eddie Bauer, and many others.
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