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Download Free Prize Inside!: The Next Big Marketing Idea Audiobook

Extended Audio Sample Free Prize Inside!: The Next Big Marketing Idea, by Seth Godin Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (654 ratings) (rate this audio book) Author: Seth Godin Narrator: Seth Godin Publisher: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Purple Cow was the number one bestselling marketing book on Amazon in 2003. Now in Free Prize Inside!, Seth Godin is back with practical advice on how to put Purple Cow thinking to work inside your organization—big or small, profit or non—to make something happen.

The next big marketing idea is a proven strategy for making your products or services so remarkable that they practically sell themselves. Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: how do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies?

Free Prize Inside! delivers those answers and much more. It’s a fun guide to doing innovative marketing that really works when the traditional approaches have all stopped working.

Thirty years ago, the best way to sell something was to advertise it on television. But today’s consumers are cynical, and your product or service had better be more than just hype and clever advertising. Even better, it ought to come with a market-changing innovation—a free prize inside.

You don’t have to spend a fortune to create something cool that virtually sells itself. Think of simple but powerful innovations like the Tupperware party, Flintstones vitamins, GI Joe (a doll just for boys), Lucille Roberts (a gym just for women), and frequent flier miles. Free Prize Inside! will teach you how to create those kinds of blockbusters at your own company without a bunch of MBA-brainwashed marketers. You don’t have to be a genius—you just need curiosity, initiative, and a strategy for overcoming resistance when you champion your idea.

We’re all marketers now, no matter what our job titles. With Godin’s help, we can find the free prize that will transform our companies.

Download and start listening now!

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Quotes & Awards

  • “This volume reads like a sugar rush—fast and sweet.” 

    Library Journal

Listener Opinions

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Guy Mofley | 2/20/2014

    " When I bought this book in came in a cereal box; fantastic use of practice what you preach. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Bjartn | 2/17/2014

    " Did not add much considering I already read the purple cow "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Landmark Property Services, Inc. | 2/5/2014

    " Although this is not Seth Godin's best book, Godin is always good for a few new ideas. If you're thinking about your next look and lease special or need a creative renewal incentive, read a few chapters of this book and we're sure you'll be struck with the idea bug. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Lori Grant | 1/29/2014

    " A must-read book by Seth Godin on marketing for the knowledge worker, manager, executive, or entrepreneur. "

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