Play Audiobook Sample
Small Is the New Big (Abridged): And Other Riffs, Rants, and Remarkable Business Ideas Audiobook
Play Audiobook Sample
(3.03) - 1,234 listener ratings
Quick Stats About this Audiobook
Total Audiobook Chapters:
Longest Chapter Length:
Shortest Chapter Length:
Average Chapter Length:
Audiobooks by this Author:
Publisher Description
Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better.
Then small happened.
Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next "big" thing.
Download and start listening now!
"I always enjoy whatever Seth Godin writes. This book is simply a collection of his ideas on anything related to how "businesses" operate and how they might improve what they do. "Business" can mean anything: a self-employed "micropreneur" to large corporations - doesn't matter. I might occasionally disagree with his politics (he rarely goes that direction in his books, anyway), but I always take away something positive from what I read, that I might apply to my own creative work."
— David (4 out of 5 stars)
Small Is the New Big Listener Reviews
-
" interesting anecdotes from the world's most recognizable marketer "
— Jean, 2/10/2014 -
" The ultimate collection of ideas and "purple cows" coming from Seth Godin's blog. Some really inspiring stories of people and companies who started from nothing and did something truly remarkable and different. Walt Disney, Steve Jobs, Starbucks, it's all in there. "
— Bryan, 1/16/2014 -
" Loving this book. It's a A.D.D readers best friend. There really is no specific organization, just a collection of short essays and observations of marketing, advertising, and consumerism. Very smart and insightful. "
— Jack, 1/14/2014 -
" Nice little snippets to get you thinking "
— Khuram, 1/13/2014 -
" Compilation of his blog. Main theme is: why are you reading this book and not out there BUILDING something? Do it now! Build it! Be remarkable. Provides motivation on why one should not sit in a desk and write reviews about books but rather provides insight on how to be successful through action. Oops! "
— Kingsley, 12/28/2013 -
" I found this author to be a bit self-glorifying. While there were some good points, I was unable to get past the first 1/5th of the book because the delivery (listened to the audio book, read by the author) was so... cheesy. It felt like going to a business-themed self-help seminar. In a bad way. "
— Christy, 12/23/2013 -
" Pretty interesting...if you (like me) find Marketing interesting "
— Lara, 12/7/2013 -
" fine. just sort of trendy. "
— Robin, 11/16/2013 -
" A quick, interesting read about business and marketing. This author has a unique pespective and I enjoyed many of his insights, but I didn't buy into everything. I plan to read other books from this author. "
— Shaun, 9/14/2013 -
" Enjoyed listening to this book. Great book for all that love to learn about business and marketing. "
— Marita, 9/13/2013 -
" A collection of blog posts from Seth Godin (a god), who's been blogging for about 10 years straight without missing a day. If you are interested in marketing or business, read this (and all of his other books). "
— Lenny, 9/2/2013 -
" Excellent collection of Seth Godin's "Greatest Hits." Should be consumed and studied one chapter at a time -- not all in one sitting. "
— Don, 3/23/2013 -
" This book can force you to take action and actually change things - the same day! "
— Lukáš, 3/21/2013 -
" The book isn't set up in chapters, but more like short ideas like you'd post on a blog. Great business tips and snidbits, and very easy to read at any time in the day for 30 seconds or several hours. "
— Joel, 2/1/2013 -
" I put 4 stars for this amazing manifesto of my fave authors, Seth Godin... love this book! :) "
— Adhi, 9/12/2012 -
" Good read. Some essays/posts were more interesting than others, but it was a nice go-to book on the Kindle when I had a few spare minutes. "
— Chris, 7/29/2012 -
" This book lit a fire under my ass! If you run a company, work for a company, or don't even have a job you can't afford NOT to read this book! "
— Laura, 6/24/2012 -
" Love it when someone can teach me how to think outside the box or to think--period. Easy to read format written blog-style(taken from his blog, lol). It's like taking a think pill. Read one daily! "
— Charmaine, 2/1/2012 -
" This book is invaluable. If you need to get a real grip on the new link economy, information sharing and benefits of niche marketing and new media, you should definitely get this one. "
— Angela, 11/3/2011 -
" Highly looking forward to this read next month. "
— Gi-Gi, 7/22/2011 -
" A fabulous introduction to Seth Godin, this book is a compilation of posts from his blog over the years. So insightful, I learned so much! "
— Jenn, 7/19/2011 -
" I listened to, rather than read this book and it was very entertaining, thought provoking and inspiring. Now to find my purple cow. "
— Katherine, 4/15/2011 -
" Great motivational book with a lot of spunk. Seth Godin is a genius. Read all his stuff. "
— Tyson, 2/26/2011 -
" I put 4 stars for this amazing manifesto of my fave authors, Seth Godin... love this book! :) "
— Adhi, 2/1/2011 -
" This book can force you to take action and actually change things - the same day! "
— Lukáš, 1/21/2011 -
" I thought it had a lot of good thoughts, got me thinking about my own business and small things that I could do to bring about change and improve. "
— Kirsten, 11/10/2010 -
" Good read. Some essays/posts were more interesting than others, but it was a nice go-to book on the Kindle when I had a few spare minutes. "
— Chris, 9/22/2010 -
" Excellent collection of Seth Godin's "Greatest Hits." Should be consumed and studied one chapter at a time -- not all in one sitting. "
— Don, 8/14/2010 -
" Nice little snippets to get you thinking "
— Khuram, 1/13/2010 -
" Enjoyed listening to this book. Great book for all that love to learn about business and marketing. "
— Marita, 11/16/2009 -
" A collection of blog posts from Seth Godin (a god), who's been blogging for about 10 years straight without missing a day. If you are interested in marketing or business, read this (and all of his other books). "
— Lenny, 10/4/2009 -
" some very interesting musings. A good book for getting you thinking out of the box. "
— Christy, 7/7/2009 -
" Absolutely FULL of short articles from Godin's blog. Wonderful advice contained in these pages! "
— Dave, 6/9/2009
About Seth Godin
Seth Godin is the former Vice President of Direct Marketing at Yahoo! and the founder of Squidoo.com. His blog is one of the most popular marketing blogs in the world. Godin is the author of over a dozen books, all of which have been bestsellers. Notable titles include Tribe: We Need You to Lead Us, Poke the Box, and Purple Cow: Transform Your Business by Being Remarkable. He has been a speaker at numerous large companies nationwide, including Disney, Cadillac, eBay, Google, Amazon, Eddie Bauer, and many others.