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Download Guerrilla Marketing for the Home-Based Business Audiobook

Extended Audio Sample Guerrilla Marketing for the Home-Based Business, by Jay Conrad Levinson, Seth Godin Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (38 ratings) (rate this audio book) Author: Jay Conrad Levinson, Seth Godin Narrator: Barrett Whitene Publisher: Blackstone Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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American business is in the midst of cataclysmic change. Reengineering themselves to compete in the new global marketplace, corporations lay off millions of employees and then outsource the services they performed—often to the former employees themselves. Disillusioned employees are voluntarily leaving the corporate nest in record numbers to set up small businesses of their own. Technological advances make these tiny operations not only competitive but often the optimal provider of services for the next century. These forces have led to an exponential growth of home-based businesses. Generally, these new entrepreneurs already possess the skills necessary to bring their products and services to life. What most lack is practical knowledge of how to position and market themselves. Understandably, most do not want to be marketers; many have a downright aversion to this crucial activity. And many will fail—not because of their product but because of ineffective promotion. This book can help change that. It will reveal the secrets of the most successful home-based entrepreneurs—whose proven techniques can unlock the potential of small businesses—and show you how to quit wasting time and money on strategies that will not and cannot work.

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Listener Opinions

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Gretchen Heimlich | 10/7/2012

    " An interesting read, if not somewhat out-of-date at this point. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Edward Rogers | 10/27/2010

    " some good information "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Martha | 12/6/2008

    " General to specific ideas. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Jillian | 12/12/2007

    " A lot of good advice but more helpful for entrepreneurs selling a service rather than a product. "

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