We send our kids to school and obsess about their test scores, their behavior, and their ability to fit in.
We post a help wanted ad and look for experience, famous colleges, and a history of avoiding failure.
We invest in companies based on how they did last quarter, not on what they’re going to do tomorrow.
So why are we surprised when it all falls apart?
Our economy is not static, but we act as if it is. Your position in the world is defined by what you instigate, how you provoke, and what you learn from the events you cause. In a world filled with change, that’s what matters—your ability to create and learn from change.
Poke the Box is a manifesto about producing something that’s scarce, and thus valuable. It demands that you stop waiting for a road map and start drawing one instead. You know how to do this, you’ve done it before, but along the way, someone talked you out of it.
We need your insight and your dreams and your contributions. Hurry.
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"Enjoyable read and motivating. Don't look for the keys to the kingdom or the secret steps to success, just good ol' 'go get em!' talk, you will close the book and feel like changing the world. Fantastic read for writers thinking of self-publishing. "
— Charmaine (4 out of 5 stars)
" What you should be doing today. Do it Now. "
— Jess, 5/4/2011" There were not new ideas in this book. And the author acknowledges this, but it did help get me motivated to get back into writing. "
— Heather, 4/21/2011" A short volume that aims to light a fire under you to start something. I find more concise (and more entertaining) inspiration listening to "Right Now" by Van Halen. However, the parts of the book that hypothesize how many people have become apathetic nonstarters are quite interesting. "
— Bill, 4/21/2011" Nice quick read, great 1 liners and reminders on what we need to do to be successful. "
— Eric, 4/18/2011Seth Godin is the former Vice President of Direct Marketing at Yahoo! and the founder of Squidoo.com. His blog is one of the most popular marketing blogs in the world. Godin is the author of over a dozen books, all of which have been bestsellers. Notable titles include Tribe: We Need You to Lead Us, Poke the Box, and Purple Cow: Transform Your Business by Being Remarkable. He has been a speaker at numerous large companies nationwide, including Disney, Cadillac, eBay, Google, Amazon, Eddie Bauer, and many others.