" Meatball Sundae is more of a concept than a book. on point, crisp in concept but past the middle it's just repetitive. Godin has is a catalogue unto himself and one of the more generous, selfless and insightful individuals in marketing today. be sure to check out his Startup School to sample his type of work. the Sunday is a strong building block along a path to a great pyramid of work. "
— Jim, 2/2/2014