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Download Meatball Sundae: Is Your Marketing Out of Sync? Audiobook

Extended Audio Sample Meatball Sundae: Is Your Marketing Out of Sync?, by Seth Godin Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (932 ratings) (rate this audio book) Author: Seth Godin Narrator: Seth Godin Publisher: Highbridge Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: December 2007 ISBN: 9781598875164
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American Express could have become PayPal, but they watched the opportunity go by. Fedex uses technology to make shipping easier for the customer; UPS uses technology to make shipping easier for UPS. Who’s winning? Google has broken the world into tiny bits. No one visits a website’s home page anymore; they go in the back door, to just the place Google sent them.

New Marketing, whose tools include things like MySpace, YouTube, websites, permission marketing, cable television, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a “meatball sundae.” A big, ineffective mess.

In his trademark style—clear, accessible, jargon-free, and full of real-life examples—Godin reviews how marketing used to work and explains how to use the New Marketing to become a better organization: faster, more flexible, and even more fun.

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Listener Opinions

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Paul Schmidt | 2/19/2014

    " Excellent book that really gets to the heart of marketing in this new landscape of social media and networks. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Jim Roots | 2/2/2014

    " Meatball Sundae is more of a concept than a book. on point, crisp in concept but past the middle it's just repetitive. Godin has is a catalogue unto himself and one of the more generous, selfless and insightful individuals in marketing today. be sure to check out his Startup School to sample his type of work. the Sunday is a strong building block along a path to a great pyramid of work. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Tim Chase | 2/1/2014

    " Main 14 idea chapters had better ideas than Purple Cow, but less cohesive. Fast read "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Robert | 1/19/2014

    " Have followed Seth's blog for a while - this is the first of his books that I've read and I'm inspired to start digging up the others. Short, opinionated guide to new media marketing loaded with insights and case studies. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Dave | 1/8/2014

    " Short book with lots of good info. Well worth the read! "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Joshua Steimle | 1/4/2014

    " Decent enough. Nothing stellar, nothing earth shaking in my opinion, but good basic advice and since the book is short probably worth the time to read if for no other reason than everyone else seems to have read Seth Godin's stuff. A few gems here and there. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Clacie | 12/13/2013

    " Recommended by Dr. M. Lots of info about how well known & not so well known companies have succeeded and failed in their marketing attempts. I didn't pay attention 100% of the time, but it was interesting. Not a complete waste of time. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Emma | 11/4/2013

    " A little bit vague and repetitive but overall some good advice. Definitely prefer his blog though. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Russel | 10/19/2013

    " Very insightful look at how new marketing is gaing ground in the marketing mix. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Clinton | 4/17/2013

    " Still haven't started looking at marketing 2.0 differently - read this. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Laurie | 11/19/2012

    " not so interesting for me "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Charles | 7/22/2012

    " I thought it was okay, but a lot higher level then I was looking for. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Tyler Lindley | 3/28/2012

    " Seth Godin is one of my favorite authors. I read his blog daily. This book was another great, quick read that provided valuable insight about emerging trends that we all need to be paying attention to. 4/5 Stars. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Brendan O'Meara | 2/11/2012

    " Good tips. For writers, forge good, authentic relationship with bloggers. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Micaela | 12/31/2011

    " Good book, quick read that affirms my beliefs in New Media Marketing. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Allison Shell | 12/18/2011

    " I gave up on this one long ago. It's surprising how quickly marketing info becomes dated in the digital age. Also, this book should have been an article in a magazine, not a full-length book. Felt like he was stretching quite a bit to add pages. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Richard Mulholland | 8/22/2011

    " Sadly more balls than meat. Seth told me years ago that I'm not his primary audience, I guess he's right. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Michael Wood | 4/2/2011

    " Makes me glad to be part of the New Marketing world. Every few pages I have a "aha we do that" moment. Another great read from the master of common sense. A must read for every Etsyian! "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Angela | 9/30/2010

    " Very helpful information! Will be fixing those meatballs!
    Quick and easy read while full of information. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Paul | 8/12/2010

    " Excellent book that really gets to the heart of marketing in this new landscape of social media and networks. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Richard | 6/15/2010

    " Sadly more balls than meat. Seth told me years ago that I'm not his primary audience, I guess he's right. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Laurie | 12/22/2009

    " not so interesting for me "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Micaela | 10/15/2009

    " Good book, quick read that affirms my beliefs in New Media Marketing. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Lenny | 10/4/2009

    " Social media will not save your business. You must change your business first, then use social media as an authentic tool to communicate with your customers "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Tim | 7/23/2009

    " Main 14 idea chapters had better ideas than Purple Cow, but less cohesive. Fast read "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Eric | 7/22/2009

    " This was a great book and gave me some neat ideas and brainstorms. I especially liked how he attacks the fundamental issue of integrity between your entire enterprise and it's marketing strategy and message. I enjoy all of Seth Godin's work and can't wait to read some more. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Allison | 4/11/2009

    " I gave up on this one long ago. It's surprising how quickly marketing info becomes dated in the digital age. Also, this book should have been an article in a magazine, not a full-length book. Felt like he was stretching quite a bit to add pages. "

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