Whole industries are being transformed by the way ideas spread and how prospects and consumers interact. Bestselling business author Seth Godin explains how to become an organization for a new generation.
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"This was a great book and gave me some neat ideas and brainstorms. I especially liked how he attacks the fundamental issue of integrity between your entire enterprise and it's marketing strategy and message. I enjoy all of Seth Godin's work and can't wait to read some more. "
— Eric (4 out of 5 stars)
" Excellent book that really gets to the heart of marketing in this new landscape of social media and networks. "
— Paul, 2/19/2014" Meatball Sundae is more of a concept than a book. on point, crisp in concept but past the middle it's just repetitive. Godin has is a catalogue unto himself and one of the more generous, selfless and insightful individuals in marketing today. be sure to check out his Startup School to sample his type of work. the Sunday is a strong building block along a path to a great pyramid of work. "
— Jim, 2/2/2014" Main 14 idea chapters had better ideas than Purple Cow, but less cohesive. Fast read "
— Tim, 2/1/2014" Have followed Seth's blog for a while - this is the first of his books that I've read and I'm inspired to start digging up the others. Short, opinionated guide to new media marketing loaded with insights and case studies. "
— Robert, 1/19/2014" Short book with lots of good info. Well worth the read! "
— Dave, 1/8/2014" Decent enough. Nothing stellar, nothing earth shaking in my opinion, but good basic advice and since the book is short probably worth the time to read if for no other reason than everyone else seems to have read Seth Godin's stuff. A few gems here and there. "
— Joshua, 1/4/2014" Recommended by Dr. M. Lots of info about how well known & not so well known companies have succeeded and failed in their marketing attempts. I didn't pay attention 100% of the time, but it was interesting. Not a complete waste of time. "
— Clacie, 12/13/2013" A little bit vague and repetitive but overall some good advice. Definitely prefer his blog though. "
— Emma, 11/4/2013" Very insightful look at how new marketing is gaing ground in the marketing mix. "
— Russel, 10/19/2013" Still haven't started looking at marketing 2.0 differently - read this. "
— Clinton, 4/17/2013" not so interesting for me "
— Laurie, 11/19/2012" I thought it was okay, but a lot higher level then I was looking for. "
— Charles, 7/22/2012" Seth Godin is one of my favorite authors. I read his blog daily. This book was another great, quick read that provided valuable insight about emerging trends that we all need to be paying attention to. 4/5 Stars. "
— Tyler, 3/28/2012" Good tips. For writers, forge good, authentic relationship with bloggers. "
— Brendan, 2/11/2012" Good book, quick read that affirms my beliefs in New Media Marketing. "
— Micaela, 12/31/2011" I gave up on this one long ago. It's surprising how quickly marketing info becomes dated in the digital age. Also, this book should have been an article in a magazine, not a full-length book. Felt like he was stretching quite a bit to add pages. "
— Allison, 12/18/2011" Sadly more balls than meat. Seth told me years ago that I'm not his primary audience, I guess he's right. "
— Richard, 8/22/2011" Makes me glad to be part of the New Marketing world. Every few pages I have a "aha we do that" moment. Another great read from the master of common sense. A must read for every Etsyian! "
— Michael, 4/2/2011" Very helpful information! Will be fixing those meatballs!<br/>Quick and easy read while full of information. "
— Angela, 9/30/2010" Excellent book that really gets to the heart of marketing in this new landscape of social media and networks. "
— Paul, 8/12/2010" Sadly more balls than meat. Seth told me years ago that I'm not his primary audience, I guess he's right. "
— Richard, 6/15/2010" not so interesting for me "
— Laurie, 12/22/2009" Good book, quick read that affirms my beliefs in New Media Marketing. "
— Micaela, 10/15/2009" Social media will not save your business. You must change your business first, then use social media as an authentic tool to communicate with your customers "
— Lenny, 10/4/2009" Main 14 idea chapters had better ideas than Purple Cow, but less cohesive. Fast read "
— Tim, 7/23/2009" I gave up on this one long ago. It's surprising how quickly marketing info becomes dated in the digital age. Also, this book should have been an article in a magazine, not a full-length book. Felt like he was stretching quite a bit to add pages. "
— Allison, 4/11/2009Seth Godin is the former Vice President of Direct Marketing at Yahoo! and the founder of Squidoo.com. His blog is one of the most popular marketing blogs in the world. Godin is the author of over a dozen books, all of which have been bestsellers. Notable titles include Tribe: We Need You to Lead Us, Poke the Box, and Purple Cow: Transform Your Business by Being Remarkable. He has been a speaker at numerous large companies nationwide, including Disney, Cadillac, eBay, Google, Amazon, Eddie Bauer, and many others.