Extended Audio Sample

Download Meatball Sundae: Is Your Marketing Out of Sync? Audiobook

Extended Audio Sample Meatball Sundae: Is Your Marketing Out of Sync?, by Seth Godin Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (932 ratings) (rate this audio book) Author: Seth Godin Narrator: Seth Godin Publisher: Highbridge Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
Regular Price: $18.87 Add to Cart
— or —
FlexPass™ Price: $12.95$5.95$5.95 for new members!
Add to Cart learn more )

American Express could have become PayPal, but they watched the opportunity go by. Fedex uses technology to make shipping easier for the customer; UPS uses technology to make shipping easier for UPS. Who’s winning? Google has broken the world into tiny bits. No one visits a website’s home page anymore; they go in the back door, to just the place Google sent them.

New Marketing, whose tools include things like MySpace, YouTube, websites, permission marketing, cable television, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a “meatball sundae.” A big, ineffective mess.

In his trademark style—clear, accessible, jargon-free, and full of real-life examples—Godin reviews how marketing used to work and explains how to use the New Marketing to become a better organization: faster, more flexible, and even more fun.

Download and start listening now!

BK_HIGH_000355

Listener Opinions

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Paul Schmidt | 2/19/2014

    " Excellent book that really gets to the heart of marketing in this new landscape of social media and networks. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Jim Roots | 2/2/2014

    " Meatball Sundae is more of a concept than a book. on point, crisp in concept but past the middle it's just repetitive. Godin has is a catalogue unto himself and one of the more generous, selfless and insightful individuals in marketing today. be sure to check out his Startup School to sample his type of work. the Sunday is a strong building block along a path to a great pyramid of work. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Tim Chase | 2/1/2014

    " Main 14 idea chapters had better ideas than Purple Cow, but less cohesive. Fast read "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Robert | 1/19/2014

    " Have followed Seth's blog for a while - this is the first of his books that I've read and I'm inspired to start digging up the others. Short, opinionated guide to new media marketing loaded with insights and case studies. "

  • > Show All
Write a Review
What is FlexPass?
  • Your first audiobook is just $5.95
  • Over 90% are at or below $12.95
  • "LOVE IT" guarantee
  • No time limits or expirations