Habits. They're all around us. We all have them and perform them every day, probably without really thinking too much about them. But, how do these habits really affect our lives?
The Power of Habit: Why We Do What We Do in Life and Business sets out to answer that question, giving us all something to aspire to in our own lives. In order to be successful in life and in business, we must embrace the habits of success.
Through the power of science, the author Charles Duhigg provides valuable instruction into why we have the habits we have. You'll also learn how to change those habits you've had for years, but that have proven to be unsuccessful in propelling you forward in your life, as well as in your career. Through modern-day examples of how various corporations have turned business-ending disasters into overnight success ventures, you'll see the principles explained in this book being brought to life.
For an entertaining and informative glance into the habits that have transformed the lives of such great people as Michael Phelps and Martin Luther King, Jr. this book is a valuable resource for any entrepreneur who aspires for greatness.
Charles Duhigg is a business reporter for the New York Times. He has become a renowned Science and Technology author, as well as having been a valued writer at such publications as The Los Angeles Times. Be on the lookout for more business works from him in the future, including a study about Apple called iEconomy, which will take you on a journey of the history of this great company and its effects on business all around the world.
NAMED ONE OF THE BEST BOOKS OF THE YEAR BY
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A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees—how they approach worker safety—and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives.
They succeeded by transforming habits.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
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