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Download The Power of Habit: Why We Do What We Do in Life and Business Audiobook (Unabridged)

Extended Audio Sample The Power of Habit: Why We Do What We Do in Life and Business (Unabridged), by Charles Duhigg
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (26,065 ratings) (rate this audio book) Author: Charles Duhigg Narrator: Mike Chamberlain Publisher: Random House Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Habits. They're all around us. We all have them and perform them every day, probably without really thinking too much about them. But, how do these habits really affect our lives?

The Power of Habit: Why We Do What We Do in Life and Business sets out to answer that question, giving us all something to aspire to in our own lives. In order to be successful in life and in business, we must embrace the habits of success.

Through the power of science, the author Charles Duhigg provides valuable instruction into why we have the habits we have. You'll also learn how to change those habits you've had for years, but that have proven to be unsuccessful in propelling you forward in your life, as well as in your career. Through modern-day examples of how various corporations have turned business-ending disasters into overnight success ventures, you'll see the principles explained in this book being brought to life.

For an entertaining and informative glance into the habits that have transformed the lives of such great people as Michael Phelps and Martin Luther King, Jr. this book is a valuable resource for any entrepreneur who aspires for greatness.

Charles Duhigg is a business reporter for the New York Times. He has become a renowned Science and Technology author, as well as having been a valued writer at such publications as The Los Angeles Times. Be on the lookout for more business works from him in the future, including a study about Apple called iEconomy, which will take you on a journey of the history of this great company and its effects on business all around the world.

A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.

Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern - and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.

An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees - how they approach worker safety - and soon the firm, Alcoa, becomes the top performer in the Dow Jones.

What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits.

In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.

Along the way, we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Ta... Download and start listening now!

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Listener Opinions

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Darryl Stangry | 2/20/2014

    " Good quasi-self help / introspective read. Looks at how to modify behaviors that are negative without searching for an overarching goal to begin with (i.e. I need to stop doing this because it's bad, rather than, I need to achieve this and these are the steps to get there). "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Sarah | 2/11/2014

    " A really great book about how habits are formed and changed in individuals, groups, and society. As such, the book is really successful as a both a self-help book and a sociological study. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Melissa | 2/1/2014

    " I listened to this book via audiobook and I am glad that I did, because it was a times a little dry and I don't know that I would have made it through if I read it on paper (that's the nice thing about audiobooks, you can kind of zone out through boring parts). That being said, this book was really interesting. I particularly enjoyed the section on how corporations use the power of habit to be more effecient and market to their customers. This book also offers some interesting ways to change your own habits in your life. Overall, pretty interesting read. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Robertjaynes | 1/29/2014

    " Great read. Loved the chapter about Target stores. Seemed the analogy stretched too far with the habits of social change (civil rights movement, etc). A great one to have read before January 1st- I definitely will be trying some of the strategies as New Year's Resolutions! "

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