The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
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"Book was on the CSAF Reading List, so of course I had to give it a whirl. Definitely meant for any problem solving scenario and/or starting and maintaining a business. Over half the book is looking at Steve Jobs and Steve Wozniak and what they did with Apple, but there are many other vignettes throughout the book."
— Eric (5 out of 5 stars)
" Simon's analysis of a simple Law of The Universe decodifies how we can bridge our behaviour backwards to the reasons we make those behavioural decisions. And finding those reasons can be a practical guide on how to stimulate desired decisions. Very useful! "
— Cheng Y, 9/10/2017" this book is a game changer. A must-have for anyone that wants lasting success and Legacy "
— Kevin Rowe, 6/23/2017Simon Sinek is an optimist, teacher, writer, and worldwide public speaker. His first three books—Start with Why, Leaders Eat Last, and Together Is Better—have been national and international bestsellers. His first TED talk, based on Start with Why, is the third most-viewed TED video of all time. Learn more about his work and how you can inspire those around you at StartWithWhy.com. He has been quoted in the New York Times, Wall Street Journal, Washington Post, Houston Chronicle, and BusinessWeek. His views on business and leadership have allowed him to meet with a with a variety of organizations, including Microsoft, Intel, 3M, the United States military, members of Congress, and multiple government agencies. He teaches graduate classes at Columbia University.