Everything in our world, from marketing to technology to distribution to the capital markets, is moving at a faster pace than ever. Yet most companies view change as a threat, and survival as the goal. This fascinating audio book transforms all that. It contains a simple yet revolutionary idea: we can evolve our companies the same way nature evolves a species.
Evolution is a fundamental force of nature, and Seth Godin demonstrates how it can be put to work in any organisation. The first step is to eliminate the anti-change reflex that's genetically coded into all of us. Once a company learns to 'zoom' (to change without panicking), it is much more likely to evolve. And a company that evolves can become ever more profitable.
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"Sometimes I thinks so much when I read Seth's books, I can't sleep. Little firework like ideas go off in my brain. Who can sleep when that happens? " — Lincoln (5 out of 5 stars)
"Sometimes I thinks so much when I read Seth's books, I can't sleep. Little firework like ideas go off in my brain. Who can sleep when that happens? "
“Seth Godin, one of the world’s most original thinkers, offers us a manifesto for change and growth. A landmark effort, equally valuable for individuals and enterprises.”
“ A wide-ranging and eclectic menu of useful ideas that just about anyone looking to enhance their career, job satisfaction, and their company's prospects would do well to consider.”
“Crackling prose and real-life examples make the book an engaging read.”
“Seth Godin has some of the most intriguing business ideas for today’s business. His twenty-first-century approach to marketing and organization shakes up traditional models and concepts…The energy of his ideas flows in megawatts.”
" I do enjoy Seth Godin. He's succinct, straightforward and easy to read. So many gems! "
" Sometimes I thinks so much when I read Seth's books, I can't sleep. Little firework like ideas go off in my brain. Who can sleep when that happens? "
" An optional-read book by Seth Godin on marketing for the knowledge worker, manager, executive, or entrepreneur. "
" Good advice. Not my best Godin book but worth reading. "
" Good ideas, weak delivery mechanic "
Seth Godin is the former Vice President of Direct Marketing at Yahoo! and the founder of Squidoo.com. His blog is one of the most popular marketing blogs in the world. Godin is the author of over a dozen books, all of which have been bestsellers. Notable titles include Tribe: We Need You to Lead Us, Poke the Box, and Purple Cow: Transform Your Business by Being Remarkable. He has been a speaker at numerous large companies nationwide, including Disney, Cadillac, eBay, Google, Amazon, Eddie Bauer, and many others.
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