" The concept of permission marketing turns advertising on its head. The underlying idea is that you should woo, date and protect your customers rather than rely on mass advertising to make sales. It is a broad concept, and it is only at the end that Godin acknowledges that the strategy may not work for all types of products. I agree with his premise that the customer should be considered intelligent and valuable; and I do think reading it was worthwhile. The book does, however, seem a little dated; Godin writes about the limitations of search engines and banner ads, which Google has pretty much neutralized since the writing of this book. "
— Lynn, 12/7/2013