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To Sell Is Human: The Surprising Truth About Moving Others Audiobook
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(3.03) - 920 listener ratings
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Publisher Description
From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives. According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now. To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds. Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.
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"A very helpful book. Pink explains how all of us are now in sales in some way or another; we spend a good portion of our day convincing others of something or other. He tells us first how we are sales, why you are naturally good at selling, and than how to improve. Read this book and gain an edge."
— Travis (5 out of 5 stars)
Quotes
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“To Sell Is Human offers a fresh look at the art and science of selling...A breezy read.”
— Economic Times -
“A fresh look at the art and science of sales using a mix of social science, survey research and stories.”
— Forbes
Awards
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A New York Times bestseller
To Sell Is Human Listener Reviews
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Johann Kok, 3/11/2022
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" Awesome! Readable and universal observations about selling that relate to all aspects of life. "
— Heather, 2/19/2014 -
" We all engage in the act of non-sales selling whether we like it or not. This book is a decent collection of tips and resources for improving your salesmanship. "
— Brandon, 2/7/2014 -
" An ok book with some nice ideas, but nothing spectacular. A short essay about the issue would probably have been enough. "
— Touko, 2/6/2014 -
" It had some good things about how to sell. The book was ok but not my type of read. "
— Peter, 1/31/2014 -
" A lot of new and interesting research on psychological studies related to studies and general personality/behavior. A lot of which is contrary to common sense. He also coins the new ABCs and relates recent pop culture such as sales via social media and technology (i.e. e-mail). "
— Audrey, 1/25/2014 -
" According to Daniel everyone is a seller. But there are interesting parts where he does address us "non-selles" how to be better "sellers." B "
— Milton, 1/22/2014 -
" What an enjoyable and well rounded book. It brings the historical, philosophical and technical aspects of selling to the current decade with insightful, empirical research. This book has something for everyone, particularly those who still consider the word, "sales", a four letter word. "
— Bryan, 1/21/2014 -
" Another success for Daniel Pink. My only criticism is that it went too quickly. I feel like I want to thru parts 2 & 3 again to get the full effect. I really wish there was an abstract of this book to read thru, but that will hopefully come with time. "
— Steven, 1/9/2014 -
" Remarkable. Backed up by great research... I am recommending this one to everyone. "
— Danny, 12/21/2013 -
" So many good ideas in this book. If the word "sales" induces involuntarily eye rolling, you'll love it. I promise. "
— Jessica, 12/8/2013 -
" The premise of this book is that almost everyone is a salesperson. It provides useful information, helpful examples, and new and different ways to think about persuading others. "
— Kara, 12/4/2013 -
" Very enjoyable read about sales! Many useful take aways for people in sales and customer support. Sales people are there to simplify information their customers already have and make it relevant to their needs. "
— Joanna, 9/22/2013 -
" Good Book..Brings out the concept of non-sales selling.. Some good techniques discussed to become a better salesman/to move people... Some old concepts like Think Win-Win revisited... "
— Ashish, 8/25/2013 -
" Very enjoyable read with some excellent activities to use to improve your selling. And yes, everyone does sell. "
— John, 7/21/2013 -
" all these sales books are starting to sound the same... "
— Fresno, 7/5/2013 -
" Love this. As much psychology as it is business, this was data-supported, data-based, and thought-provoking. "
— Bethany, 6/26/2013 -
" I was definitely more wowed by Pink's Drive, but this was still a nice concise reminder of tips and strategies for interacting with others. "
— Sarah, 4/6/2013 -
" Good book showing how nearly all of us are in sales. Most of the ideas seem effective for motivating people. "
— Chris, 3/17/2013 -
" Not as ground breaking as I wished. Familiar concepts. 2 themes here: problem solving vs problem finding & info asymmetry vs info parity. A lot of good book recommendations and exercises. "
— Allison, 2/8/2013
About Daniel H. Pink
Daniel H. Pink is the author of several books, including the long-running #1 New York Times bestsellers Drive and A Whole New Mind. He is a former White House speechwriter and a contributing editor at Wired magazine. He has written on work, business, and politics for the New York Times, Harvard Business Review, Slate, Salon, Fast Company, and other publications. He has also lectured to corporations, universities, and associations around the world on economic transformation and business strategy and has analyzed commercial and social trends for dozens of television and radio programs. His books have been translated into forty-two languages and have sold more than a million copies in the United States alone.