Forget everything you thought you knew about how to
motivate people—at work, at school, at home. It’s wrong. As Daniel H. Pink explains
in his paradigm-shattering book Drive, the secret to high performance and satisfaction
in today’s world is the deeply human need to direct our own lives, to learn and
create new things, and to do better by ourselves and our world.
on four decades of scientific research on human motivation, Pink exposes the
mismatch between what science knows and what business does—and how that affects
every aspect of our lives. He demonstrates that while the old-fashioned
carrot-and-stick approach worked successfully in the twentieth century, it’s
precisely the wrong way
to motivate people for today’s challenges.
Drive is a groundbreaking book that will change how you think—and transform how
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