Publisher Description
One of the most crucial skills for everyone to develop is influence. Without it, human relations are ineffective at best, and disastrous at worst.
Whether you're trying to communicate your business idea to an investor, encourage your children to embrace your moral values, or break an addiction to endless web surfing—if you lack the skill of influence, you will be unable to convince yourself or anyone else.
The human mind is like a titanium lock. If you communicate poorly—through endless talking, inattentive listening, or over-the-top pressure—it's like spinning the numbers on the lock over and over uselessly. But if you develop the key skills of influence, it's like knowing the exact combination to that lock and gaining access to the consciousness of another person—or to your own.
This book provides the right combination to that highly guarded lock. It will show you the skills of influence. It will enable you to produce incredible results—happier personal relationships, more sales, more profitable partnerships, and an increased ability to hold yourself to commitments that are important to you.
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About Brian Tracy
Brian Tracy is chairman and CEO of Brian Tracy International. As a keynote speaker and seminar leader, he addresses more than 250,000 people each year and is one of America’s leading authorities on the development of human potential and personal effectiveness. He has worked with the executives and staff of such firms as IBM, Arthur Andersen, McDonnell Douglas, and the Million Dollar Round Table. He is the author of over seventy books and more than 300 audio and video learning programs. He has given more than five thousand talks and seminars to five million people worldwide, bringing a unique blend of humor, insight, information, and inspiration.
About Dan Strutzel
Dale Carnegie (1888–1955) was a pioneer in corporate training programs and the developer of famous courses in self-improvement, public speaking, and interpersonal skills. His best know book, How to Win Friends and Influence People, first published in 1936, has remained popular ever since.