Authors Brian Tracy and Mark Thompson offer listeners a seven-step method to achieve greater business success in any market. They bring a combined fifty years of practical experience consulting, training, and teaching their ideas to more than ten thousand businesses. They share powerful, practical, proven methods and strategies to generate more sales, revenues, and profits than the competition. Each concept and principle is illustrated with stories and examples from current businesses and businesspeople who are achieving great results in competitive markets.
The listener will learn how to:
- Become a great leader, both in personality and performance, and get better results than ever before;
- Surround him/herself with great people—talented, competent, good team players—who can get the job done;
- Develop a great business plan, a well thought out blueprint for business success, clarifying his/her values, vision, mission, purpose, and goals and how he or she plans to carry them out;
- Offer a great product or service, which determines 90 percent of his or her success, triggering the response, “This is a great product!”;
- Design a great marketing plan that enables him or her to attract more and better qualified customers than his or her competition;
- Perfect a great sales process, one that consistently converts interested prospects into paying customers;
- And create a great customer experience so people will want to do business again and again—and bring their friends.
These are the strategies that are practiced by virtually all of the successful companies in every industry. Listeners will learn the essential things they must do to survive and thrive in today’s business climate, as well as the tools to measure their progress and success in every area.
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