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Download The New Rules of Marketing & PR 2.0: How to Use News Releases, Blogs, Podcasting, Viral Marketing, and Online Media to Reach Buyers Directly Audiobook

Extended Audio Sample The New Rules of Marketing & PR 2.0: How to Use News Releases, Blogs, Podcasting, Viral Marketing, and Online Media to Reach Buyers Directly, by David Meerman Scott Click for printable size audiobook cover
4.25 out of 54.25 out of 54.25 out of 54.25 out of 54.25 out of 5 4.25 (0 ratings) (rate this audio book) Author: David Meerman Scott Narrator: Lloyd James, Sean Pratt Publisher: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Learn how to use news releases, blogs, podcasting, viral marketing, and online media to reach buyers directly.

The Internet has profoundly changed the way people communicate and interact with each other. It has also changed the way businesses communicate with current and potential customers. In the old days, marketers could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today, the rules have changed entirely.

The New Rules of Marketing and PR 2.0 shows you how to leverage the potential that web-based communication offers large and small companies, nonprofits, entrepreneurs, political organizations, consultants, even rock bands and churches. Finally, you can speak directly to customers and buyers, establishing a personal link with those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget advertising campaign. Rather than bombard them with advertising they’ll likely ignore, you can focus on getting the right message to the right people at the right time.

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Quotes & Awards

  • “Besides emphasizing fundamentals like defining one’s audience, Scott also drills home the ethos and etiquette of the web, encouraging content that’s both useful and unobtrusive. This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition.”

    Publishers Weekly (starred review)

  • “This is the first to explain the options in a way I find non-tech-growth company executives can understand.”

    GulfNews.com

  • “The Internet is not so much about technology as it is about people. David Meerman Scott, in his remarkable The New Rules of Marketing and PR, goes far beyond technology and explores the ramifications of the Web as it pertains to people. He sets down a body of rules which show you how to negotiate those ramifications with maximum effectiveness. And he does it with real-life case histories and an engaging style.”

    Jay Conrad Levinson, author of the Guerrilla Marketing Series

  • The New Rules of Marketing & PR teaches readers how to launch a thought leadership campaign by using the far-reaching, long-lasting tools of social media. It is an invaluable guide for anyone who wants to make a name for themselves, their ideas, and their organization.”

    Mark Levy, coauthor of How to Persuade People Who Don’t Want to be Persuaded and founder of Levy Innovation, a marketing strategy firm

Listener Opinions

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Thefalconerswife | 3/13/2011

    " This book has some really great starting points for marketing in today's social media world. I love this author and have enjoyed all of this books. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Susannah | 11/23/2010

    " Good but out of date. Books are challenged to keep up with the rate of change in web 2.0 and social media. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Angela | 11/13/2010

    " so good I bought it so I could highlight and mark and use as a ready reference! "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Mrdancox | 10/31/2010

    " I'm already getting ideas for my dissertation! Very good read. "

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