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Download The New Rules of Marketing & PR 2.0: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly Audiobook

Extended Audio Sample The New Rules of Marketing & PR 2.0: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly Audiobook, by David Meerman Scott Click for printable size audiobook cover
4 out of 54 out of 54 out of 54 out of 54 out of 5 4.00 (8 ratings) (rate this audio book) Author: David Meerman Scott Narrator: Sean Pratt, Lloyd James Publisher: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: April 2010 ISBN: 9781596595637
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The Internet has profoundly changed the way people communicate and interact with each other. It has also changed the way businesses communicate with current and potential customers. In the old days, marketers could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today, the rules have changed entirely.
The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers large and small companies, nonprofits, entrepreneurs, political organizations, consultants, even rock bands and churches. Finally, you can speak directly to customers and buyers, establishing a personal link with those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget advertising campaign. Rather than bombard them with advertising they'll likely ignore, you can focus on getting the right message to the right people at the right time.
When people visit your company's Web site, they aren't there to hear your slogan or see your logo again. They want information, interaction, and choice-and you'd be a fool not to give it to them. This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing you how to identify audiences, create compelling messages, get those messages to the right people, and lead consumers into the buying process. Including a wealth of compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
Smart marketers who want to communicate with buyers directly, raise online visibility, and increase sales will discover everything they need to put the new rules to work. This audio book will show you how to stay ahead of the curve-and your competitors-by using the Internet to its full PR, marketing, and customer-communications potential. If you want your business to succeed, forget tradition and adopt The New Rules of Marketing and PR. Download and start listening now!

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Quotes & Awards

  • “Besides emphasizing fundamentals like defining one’s audience, Scott also drills home the ethos and etiquette of the web, encouraging content that’s both useful and unobtrusive. This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition.”

    Publishers Weekly (starred review)

  • “This is the first to explain the options in a way I find non-tech-growth company executives can understand.”

    GulfNews.com

  • “The Internet is not so much about technology as it is about people. David Meerman Scott, in his remarkable The New Rules of Marketing and PR, goes far beyond technology and explores the ramifications of the Web as it pertains to people. He sets down a body of rules which show you how to negotiate those ramifications with maximum effectiveness. And he does it with real-life case histories and an engaging style.”

    Jay Conrad Levinson, author of the Guerrilla Marketing Series

  • The New Rules of Marketing & PR teaches readers how to launch a thought leadership campaign by using the far-reaching, long-lasting tools of social media. It is an invaluable guide for anyone who wants to make a name for themselves, their ideas, and their organization.”

    Mark Levy, coauthor of How to Persuade People Who Don’t Want to be Persuaded and founder of Levy Innovation, a marketing strategy firm

Listener Opinions

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Thefalconerswife | 3/13/2011

    " This book has some really great starting points for marketing in today's social media world. I love this author and have enjoyed all of this books. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Susannah | 11/23/2010

    " Good but out of date. Books are challenged to keep up with the rate of change in web 2.0 and social media. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Angela | 11/13/2010

    " so good I bought it so I could highlight and mark and use as a ready reference! "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Mrdancox | 10/31/2010

    " I'm already getting ideas for my dissertation! Very good read. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Jennifer | 9/27/2010

    " Already knew much of this from paying attention to podcasts reading blogs, news releases and online media. I guess it reaffirmed things I've somehow taught myself over the last few years. Which is a good thing, right? "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Norah | 9/11/2010

    " I was interested in how social media has effected companies, especially when communicating with their consumers. This book did the job! "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Pablo | 9/3/2010

    " A new point of view is in fact a different way to market using the Web, no more press releases, now is the news release and you are your own editor and publisher "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Charnita | 8/23/2010

    " Currently reading for my Intro to Internet Marketing class. "

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About the Narrators

Sean Pratt, a working actor for over twenty-five years, has performed at numerous regional theaters around the country. He is the author of To Be or Wanna Be, and he has recorded over seven hundred books in just about every genre, earning eight AudioFile Earphones Awards and four Audie Award nominations.

Lloyd James (a.k.a. Sean Pratt) has been narrating since 1996 and has recorded over six hundred audiobooks. He is a seven-time winner of the AudioFile Earphones Award and has twice been a finalist for the prestigious Audie Award. His critically acclaimed performances include Elvis in the Morning by William F. Buckley Jr. and Searching for Bobby Fischer by Fred Waitzkin, among others.