The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business Audiobook, by David Meerman Scott Play Audiobook Sample

Download The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business Audiobook

The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business Audiobook, by David Meerman Scott Play Audiobook Sample
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Author: David Meerman Scott Narrator: David Meerman Scott Publisher: Ascent Audio Audio Length: Release Date: September 2021 Format: Unabridged Audiobook Delivery: Instant Download ISBN: 9781663705372

Publisher Description

People and companies are now researching products and organizations they might do business with directly, rather than relying on traditional B2B and B2C salespeople and processes. Just as online content is the primary driver for successful marketing and public relations today, online content is quickly becoming a dominant driver for sales and service as well. Most organizations, however, are still using traditional selling and service models that were developed decades ago for a different time. The New Rules of Sales and Service details the sales and service strategies and tools that people within any organization can use to grow their business. Topics include The Old Rules of Sales and Service Dont Apply in an Always-On World The New Sales Cycle How Web Content Influences the Buying Process Reaching Your Buyers One at a Time with Content Gamification Makes Buying Fun The Content-Rich Website Sales and Support in Real Time Your Sales and Service Plan KEY DIFFERENCE FROM NEW RULES OF MARKETING & PR: The main difference lies in the strategies presented in both books: Marketing and public relations use online content to reach many buyers at once. Sales and service use online content to reach buyers one at a time. The book tailors its tips and tools to reflect this difference.

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About the Author

Sean Pratt, a working actor for over twenty-five years, has performed at numerous regional theaters around the country. He is the author of To Be or Wanna Be, and he has recorded over seven hundred books in just about every genre, earning eight AudioFile Earphones Awards and four Audie Award nominations.