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Extended Audio Sample Invisible Influence: The Hidden Forces That Shape Behavior, by Jonah Berger Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Jonah Berger Narrator: Keith Nobbs Publisher: Simon & Schuster Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work.

If you’re like most people, you think that your choices and behaviors are driven by your individual, personal tastes and opinions. You wear a certain jacket because you liked the way it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong.

Without our realizing it, other people’s behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion. Even strangers have a startling impact on our judgments and decisions: our attitudes toward a welfare policy shift if we’re told it is supported by Democrats versus Republicans (even though the policy is the same in both cases).

But social influence doesn’t just lead us to do the same things as others. In some cases we conform, or imitate others around us. But in other cases we diverge, or avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don’t want to look like a soccer mom.

In his surprising and compelling Invisible Influence, Jonah Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals. By understanding how social influence works, we can decide when to resist and when to embrace it—and how we can use this knowledge to make better informed decisions and exercise more control over our own behavior.

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Quotes & Awards

  • “Berger takes us deep beneath the surface of things, with mesmerizing results…[and] the power to transform the way we see ourselves and our place in the world.”

    Arianna Huffington, #1 New York Times bestselling author

  • “From the very first page, this book will change the way you look at yourself—and others. Eye-opening and thoroughly engaging.”

    Amy Cuddy, New York Times bestselling author

  • “This winding exploration of our collective psyche is fascinating.”

    Washington Post

  • “Offers insights into how human behaviors are influenced by social forces…Will appeal to readers from many backgrounds, especially individuals interested in making better decisions.”

    Library Journal (starred review)

  • “Berger offers an engaging guide to the concept of social influence. Berger’s prose is consistently entertaining…His book fascinates because it opens up the moving parts of a mysterious machine, allowing readers to watch them in action.”

    Publishers Weekly

  • “Does a good job of distilling scientific insights into easily understood object lessons on social psychology. Of particular interest to those selling messages of various stripes—marketers, advertisers, etc.”

    Kirkus Reviews

  • “Keith Nobbs narrates this pop psychology audio with a boyish energy that is hard not to like. He’s assertive with these often perky observations but is never overbearing or too cute with his vocal energy.”

    AudioFile

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