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" Cualquiera interesado en el marketing interactivo debe leer este libro. Una excelente presentación sobre las diferencias fundamentales entre los medios tradicionales y los medios digitales.
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- Paco, 4/28/2011
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" Excellent source for all things Social Media Marketing!
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- Tom, 3/7/2011
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" This is a must read book. This is the way marketing is done today. Get online or get left behind as the saying goes.... Thanks Louis Green of MMSDC for telling me about this book. Love it!
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- Pam, 1/8/2011
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" Sort of interesting but mostly just a thinly veiled way to drive people to build mindshare for HubSpot.
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- Phil, 10/3/2010
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" Provides a step-by-step rubric to transition from traditional outbound marketing to inbound marketing (the idea that people find what they're looking to buy through Google).
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- Joe, 9/24/2010
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" Very useful if you don't know anything about search engine optimization, blogs, and social media -- and because it's written with business people mind, useful even if you do because it brings it back from the realm of the techie into the realm of what is useful.
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- Peterbiro, 9/1/2010
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" A good basic primer of inbound marketing - some of the information is now dated, as happens given the pace of cyber-innovation today.
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- Justin, 8/8/2010
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" A very good, basic marketing book, but not savvy or advanced enough for anyone who has been engaged in online marketing for a while.
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- Emily, 7/28/2010
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" Interesting book on how businesses can use social media. Basic premise is that word of mouth advertising on social media now dominates advertising as a way of selling products. Interesting case studies (including the Dead).
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- Caterina, 7/5/2010
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" A good intro, but a serious, cutting-edge, integrated marketer should know all this already.
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- Alisa, 7/1/2010
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