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Audiobooks > Business & Economics >  Entrepreneurship > Inbound Marketing: Get Found Using Google, Social Media, and Blogs
Inbound Marketing: Get Found Using Google, Social Media, and Blogs Audiobook, by Brian Halligan Play Audiobook Sample

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3.5 out of 53.5 out of 53.5 out of 53.5 out of 53.5 out of 5 (3.50) - 10 customer ratings
Inbound Marketing: Get Found Using Google, Social Media, and Blogs Audiobook, by Brian Halligan Play Audiobook Sample
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Author: Brian Halligan, Dharmesh Shah Narrator: Erik Synnestvedt Publisher: Gildan Media Audio Length: Series:The New Rules of Social Media Series Release Date: November 2009 Format: Unabridged Audiobook Delivery: Instant Download ISBN: 9781596594920
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Publisher Description

To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed and the key to winning is to use this change to your advantage. If you've wondered how to get found in Google or why blogs and social media sites like Facebook and Twitter are important, Inbound Marketing is the audio book for you. HubSpot founders Brian Halligan and Dharmesh Shah give you the tools and strategies you need to improve your Google search rankings; build a blog to promote your business; grow and nurture a community on social media sites; and analyze which of your online marketing efforts are working. Stop wasting money blasting the world with marketing messages that nobody cares about. Instead, learn to get found with Inbound Marketing.

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Customer Reviews

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  • Overall Performance: 4 out of 54 out of 54 out of 54 out of 54 out of 5

    " Cualquiera interesado en el marketing interactivo debe leer este libro. Una excelente presentación sobre las diferencias fundamentales entre los medios tradicionales y los medios digitales. "

    - Paco, 4/28/2011
  • Overall Performance: 5 out of 55 out of 55 out of 55 out of 55 out of 5

    " Excellent source for all things Social Media Marketing! "

    - Tom, 3/7/2011
  • Overall Performance: 5 out of 55 out of 55 out of 55 out of 55 out of 5

    " This is a must read book. This is the way marketing is done today. Get online or get left behind as the saying goes.... Thanks Louis Green of MMSDC for telling me about this book. Love it! "

    - Pam, 1/8/2011
  • Overall Performance: 2 out of 52 out of 52 out of 52 out of 52 out of 5

    " Sort of interesting but mostly just a thinly veiled way to drive people to build mindshare for HubSpot. "

    - Phil, 10/3/2010
  • Overall Performance: 4 out of 54 out of 54 out of 54 out of 54 out of 5

    " Provides a step-by-step rubric to transition from traditional outbound marketing to inbound marketing (the idea that people find what they're looking to buy through Google). "

    - Joe, 9/24/2010
  • Overall Performance: 3 out of 53 out of 53 out of 53 out of 53 out of 5

    " Very useful if you don't know anything about search engine optimization, blogs, and social media -- and because it's written with business people mind, useful even if you do because it brings it back from the realm of the techie into the realm of what is useful. "

    - Peterbiro, 9/1/2010
  • Overall Performance: 4 out of 54 out of 54 out of 54 out of 54 out of 5

    " A good basic primer of inbound marketing - some of the information is now dated, as happens given the pace of cyber-innovation today. "

    - Justin, 8/8/2010
  • Overall Performance: 2 out of 52 out of 52 out of 52 out of 52 out of 5

    " A very good, basic marketing book, but not savvy or advanced enough for anyone who has been engaged in online marketing for a while. "

    - Emily, 7/28/2010
  • Overall Performance: 3 out of 53 out of 53 out of 53 out of 53 out of 5

    " Interesting book on how businesses can use social media. Basic premise is that word of mouth advertising on social media now dominates advertising as a way of selling products. Interesting case studies (including the Dead). "

    - Caterina, 7/5/2010
  • Overall Performance: 3 out of 53 out of 53 out of 53 out of 53 out of 5

    " A good intro, but a serious, cutting-edge, integrated marketer should know all this already. "

    - Alisa, 7/1/2010

About the Author

Brian Halligan is cofounder and CEO of HubSpot, a marketing software company that helps businesses get discovered. A former venture capitalist and seasoned sales and marketing executive, he is a frequent lecturer at MIT and Harvard Business School. Halligan is the coauthor of Inbound Marketing: Get Found Using Google, Social Media, and Blogs and Marketing Lessons from the Grateful Dead, among others.

About the Narrator

Erik Synnestvedt has recorded nearly two hundred audiobooks for trade publishers as well as for the Library of Congress Talking Books for the Blind program. They include The Day We Found the Universe by Marcia Bartusiak, A Game as Old as Empire edited by Steven Hiatt, and Twitter Power by Joel Comm.