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Inbound Marketing: Get Found Using Google, Social Media, and Blogs Audiobook
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(3.50) - 20 listener ratings
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Publisher Description
To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed and the key to winning is to use this change to your advantage. If you've wondered how to get found in Google or why blogs and social media sites like Facebook and Twitter are important, Inbound Marketing is the audio book for you. HubSpot founders Brian Halligan and Dharmesh Shah give you the tools and strategies you need to improve your Google search rankings; build a blog to promote your business; grow and nurture a community on social media sites; and analyze which of your online marketing efforts are working. Stop wasting money blasting the world with marketing messages that nobody cares about. Instead, learn to get found with Inbound Marketing.
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"Cualquiera interesado en el marketing interactivo debe leer este libro. Una excelente presentación sobre las diferencias fundamentales entre los medios tradicionales y los medios digitales. "
— Paco (4 out of 5 stars)
Inbound Marketing Listener Reviews
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" Excellent source for all things Social Media Marketing! "
— Tom, 3/7/2011 -
" This is a must read book. This is the way marketing is done today. Get online or get left behind as the saying goes.... Thanks Louis Green of MMSDC for telling me about this book. Love it! "
— Pam, 1/8/2011 -
" Sort of interesting but mostly just a thinly veiled way to drive people to build mindshare for HubSpot. "
— Phil, 10/3/2010 -
" Provides a step-by-step rubric to transition from traditional outbound marketing to inbound marketing (the idea that people find what they're looking to buy through Google). "
— Joe, 9/24/2010 -
" Very useful if you don't know anything about search engine optimization, blogs, and social media -- and because it's written with business people mind, useful even if you do because it brings it back from the realm of the techie into the realm of what is useful. "
— Peterbiro, 9/1/2010 -
" A good basic primer of inbound marketing - some of the information is now dated, as happens given the pace of cyber-innovation today. "
— Justin, 8/8/2010 -
" A very good, basic marketing book, but not savvy or advanced enough for anyone who has been engaged in online marketing for a while. "
— Emily, 7/28/2010 -
" Interesting book on how businesses can use social media. Basic premise is that word of mouth advertising on social media now dominates advertising as a way of selling products. Interesting case studies (including the Dead). "
— Caterina, 7/5/2010 -
" A good intro, but a serious, cutting-edge, integrated marketer should know all this already. "
— Alisa, 7/1/2010
About the Authors
Brian Halligan is cofounder and CEO of HubSpot, a marketing software company that helps businesses get discovered. A former venture capitalist and seasoned sales and marketing executive, he is a frequent lecturer at MIT and Harvard Business School. Halligan is the coauthor of Inbound Marketing: Get Found Using Google, Social Media, and Blogs and Marketing Lessons from the Grateful Dead, among others.
Dharmesh Shah is cofounder and CTO of HubSpot. He is a serial entrepreneur, angel investor, and authors the top-ranking blog OnStartups.com. He speaks frequently on the topics of marketing and entrepreneurship.
About Erik Synnestvedt
Erik Synnestvedt has recorded nearly two hundred audiobooks for trade publishers as well as for the Library of Congress Talking Books for the Blind program. They include The Day We Found the Universe by Marcia Bartusiak, A Game as Old as Empire edited by Steven Hiatt, and Twitter Power by Joel Comm.