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Download Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History Audiobook

Extended Audio Sample Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History, by Brian Halligan, Bill Walton, David Meerman Scott Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Brian Halligan, Bill Walton, David Meerman Scott Narrator: Brian Halligan, Bill Walton, David Meerman Scott Publisher: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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THE GRATEFUL DEAD—Rock Legends, Marketing Pioneers

The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built a their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to cocreate the Deadhead lifestyle, and giving away “freemium” content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today.

Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead’s approach you can apply to your business. Find out how to make your fans equal partners in your journey, “lose control” to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
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Quotes & Awards

  • Marketing Lessons from the Grateful Dead is like a powerful, hard-charging anthem that fills in so many blanks while closing the circle of life. Like the Grateful Dead, Brian and David are transformational visionaries with a keen eye for the second act.

    Bill Walton, basketball legend and Deadhead

  • “A welcome change from the standard business books…Scott and Halligan provide examples of modern-day companies that are illustrating the lessons.”

    Entrepreneur

  • “Like all the best teachers, this book inspires you to do your own thinking in your own way and I found it enlightening and liberating.”

    Financial Times

  • “A well-written and sprightly little book. If you learn these lessons, you will have a better company and you will have a better life.”

    Management Today

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