Publisher Description
THE GRATEFUL DEAD—Rock Legends, Marketing Pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built a their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away “freemium” content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead’s approach you can apply to your business. Find out how to make your fans equal partners in your journey, “lose control” to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
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“Marketing Lessons from the Grateful Dead is like a powerful, hard-charging anthem that fills in so many blanks while closing the circle of life. Like the Grateful Dead, Brian and David are transformational visionaries with a keen eye for the second act.
—
Bill Walton, basketball legend and Deadhead
About the Authors
Brian Halligan is cofounder and CEO of HubSpot, a marketing software company that helps businesses get discovered. A former venture capitalist and seasoned sales and marketing executive, he is a frequent lecturer at MIT and Harvard Business School. Halligan is the coauthor of Inbound Marketing: Get Found Using Google, Social Media, and Blogs and Marketing Lessons from the Grateful Dead, among others.
Bill Walton was NCAA player of the year at UCLA from 1972 to 1974, when
UCLA set an NCAA record eighty-eight consecutive-game winning streak. A
former NBA Champion and MVP, he was inducted into the Basketball Hall of
Fame and selected as one of the NBA’s Fifty Greatest Players ever. He
has also had a successful award-winning broadcasting career with ABC,
ESPN, NBC, MSNBC, CBS, Turner, and Fox, among others. He currently
resides in his hometown of San Diego with his family.
Lloyd James (a.k.a. Sean Pratt) has been narrating since 1996 and has recorded over six hundred audiobooks. He is a seven-time winner of the AudioFile Earphones Award and has twice been a finalist for the prestigious Audie Award. His critically acclaimed performances include Elvis in the Morning by William F. Buckley Jr. and Searching for Bobby Fischer by Fred Waitzkin, among others.