Celebrating the seventy-fifth anniversary of the original landmark bestseller How to Win Friends and Influence People, comes an up-to-the-minute adaptation of Carnegie’s timeless prescriptions for the digital age.
Dale Carnegie’s principles have endured for nearly a century. Since its original publication in 1936, his timeless classic How to Win Friends and Influence People has gone on to sell 15 million copies. Now, introducing new listeners to Carnegie’s words of wisdom, comes How to Win Friends and Influence People in the Digital Age, a new guide for a new era.
Dale Carnegie could never have predicted the trajectory that new media would take, and the ways that the simple television screen would be adapted into computers and handheld communication devices. He didn’t know the term “social media” and Facebook was something not even dreamed of in Buck Rogers cartoons. And yet his lessons remain relevant for everyone who communicates online today. In fact, with problems such as cyber bullying and email etiquette, we need Carnegie’s help more than ever. Dale Carnegie and Associates, Inc. has re-imagined Carnegie’s lasting lessons for this difficult digital age, reframing Carnegie’s insights about communication, self-expression, and leadership. This book is a must-have guide for anyone who wants to find success on Facebook, Linked-In, Twitter, and any social media format today and in the future.
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"I chose this book because I thought it'd be a good book for my students to read. I now think it's a great book for everyone to read. You need not be an employer or employee to benefit from its contents. Anyone who values the art of communicating effectively will benefit. Dale Carnegie wrote the original book years ago and his common sense approach still applies to our digital world. I love his style of incorporating true stories to illustrate each of his tenets."
— Maryanne (4 out of 5 stars)
" Outstanding book, lessons you can use in all industries. "
— Gary, 1/22/2021" Good read and re-read. Sometimes we need reminders on the basics. "
— Ginger, 2/16/2014" maybe I was in a better time to receive the info when I read the original. "
— Krista, 2/11/2014" Amazing how applicable these same principles still are. "
— Cole, 2/2/2014" Kinda weird as it is diff from the original but still very similar. All the new pop culture references was strange. "
— Leah, 1/29/2014" Great book! I think of it often now in general. "
— Jeff, 1/13/2014" You are one in 7billion. Your progress is not meant for you alone. "
— Kasie, 1/11/2014" Such an amazing updating to the basics of Dale Carnagie's original concepts! "
— Amy, 1/5/2014" Easy to understand, harder to apply. The good news is that some of the principles become more intuitive as you have more experience working with and relating to people. I actually really enjoyed the examples & anecdotes relevant to the digital era & I liked the updated narrative tone (tried to read the circa 1930s original & found it hard to read). Worth a read, for sure! "
— Fatima, 1/4/2014" Great variation on the timeless original. Essentially, communication is still the key, and social media is just one more tool for us all to work and live together more effectively. Pick it up. "
— Sharon, 12/29/2013" It is a good book indeed. Many old rules still survive even for these days. It teached me a lot about huble, empathy, sincerity, and how those things are still important even in the digital age which give us more freedom to talk our mind. "
— Marselina, 12/19/2013" Not very in depth, especially the examples. However, I think the principles are pretty good. And yes, this is a vague review :P "
— Panashe, 11/29/2013" Very good, especially if you haven't read the original. Could have had more emphasis on technology. "
— Paul, 10/31/2013" Great job of taking advice that was first published in 1936 and making it relevant in the world of Google, Twitter, Facebook, etc. "
— Greg, 10/19/2013" It was a good book. Very useful tips "
— Driekie, 10/6/2013" A good book, useful in personal and professional life. "
— Flavia, 9/3/2013" Quick read. Updated version of the famous original. It was a little too social media focused for my likings. "
— Bailey, 8/8/2013" A much better book than I expected it to be. "
— Phillip, 2/13/2013" I was a bit reluctant to read this book, the title does not do its justices. But overall great book with a key focus on commonsense "
— Jose, 10/17/2012" To me, this was a feeble attempt to modernize an old classic, by throwing in a few references to twitter and other social media. I had to read it for work and it was a job just to get through it. "
— Juliegsorensen, 7/23/2012" Really is just common sense. Sometimes common sense needs to be stated! Love the update to the 21st century. I think the original was more qualitative. This version expands on those same common sense ideals and provides so much quantitative research to back it all up. Enjoy. b. "
— Brent, 2/25/2012" Great book! The advice was so simple most of the time we forget the simplest things. We must remember to be...human. "
— Wanda, 2/11/2012" This book was recommended to me by my publicist. Great refresher on what's important when you're working with others. Also some good advice when dealing with social media. Giving it to my teenage daughter to help promote interpersonal skills ;)! "
— Julie, 12/24/2011Dale Carnegie (1888–1955) was a pioneer in corporate training programs and the developer of famous courses in self-improvement, public speaking, and interpersonal skills. His best know book, How to Win Friends and Influence People, first published in 1936, has remained popular ever since.
Robert Petkoff is an actor and audiobook narrator who has won a prestigious Audie Award and multiple AudioFile Earphones Awards and has been named an AudioFile Golden Voice. He has appeared on Chappelle’s Show, Law & Order, and Quantum Leap. His Broadway credits include Sir Robin in Spamalot, Perchik in Fiddler on the Roof, and Tateh in Ragtime.