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Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video Audiobook
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Publisher Description
Kevin Nalty, the only career marketer who is also one of the most-viewed YouTube comedians, provides proven, practical ways to promote your product or service using the most visceral form of social media--online video. Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Case studies of how leading brands have leveraged online video to entertain while delivering their brand messages to customers include Microsoft, MTV, Mentos, Holiday Inn, and Fox Broadcasting. Learn also from the pitfalls and mistakes many top companies and startups are making.
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About the Authors
Lloyd James (a.k.a. Sean Pratt) has been narrating since 1996 and has recorded over six hundred audiobooks. He is a seven-time winner of the AudioFile Earphones Award and has twice been a finalist for the prestigious Audie Award. His critically acclaimed performances include Elvis in the Morning by William F. Buckley Jr. and Searching for Bobby Fischer by Fred Waitzkin, among others.
About J. D. Cullum
Martin Jarvis, OBE, has recorded more than 150 Just William stories for the BBC. These have become international audio bestsellers. He won the Theatre World Award for his starring role on Broadway in By Jeeves; his West End appearances include works by Ayckbourn, Frayn, Pinter, and Wilde. Screen successes include everything from Stargate Atlantis, Doctor Who, and Numb3rs to The Girl with the Dragon Tattoo and the Oscar-winning Titanic.