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Download Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs Audiobook

Extended Audio Sample Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs Audiobook, by Craig Stull Click for printable size audiobook cover
3.86 out of 53.86 out of 53.86 out of 53.86 out of 53.86 out of 5 3.86 (7 ratings) (rate this audio book) Author: Craig Stull, David Meerman Scott, Phil Myers Narrator: Lloyd James, Sean Pratt Publisher: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: July 2008 ISBN: 9781596592575
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If you market a product, service, or idea in any business, industry, or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past fifteen years can help you address unsolved problems, recognize buyer personas, quantify impact, and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.

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Listener Opinions

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Dmitry | 5/25/2011

    " This book offers a very practical framework for investigating environment in search of truly great product ideas and implementing them the right way. It is a nice complement to Pragmatic Marketing trainings (authors of the book are also founders of PM). "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Brett | 1/27/2011

    " A great methodology for determining whether you're listening to yourself or the market. Clearly, the latter is a depiction of opportunity-meets-reality. It debunks the idea that "if you build it they will come" has any staying power in modern markets. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Steven | 3/13/2010

    " Excellent read for anyone wishes to further their career, develop leadership skills, or learn to promote yourself. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Thaddeus | 12/25/2008

    " This was a very good book. It gives you an opportunity and a basice framework about on how to change your perspective, thereby enabling new or fresh ideas. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Steve | 11/10/2008

    " A pretty good read as marketing/business books go. Dry in parts - too pithy in others. Not the easiest read on earth, but well worth the time if this is your area of interest. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Henry | 8/1/2008

    " Just finished. Solid book for all entrepreneurs, business owners on how to determine what products to build for your target markets. Brings the Pragmatic model up to the strategic level and sends strong message to business owners, BOD and money people. Highly recommend. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 John | 7/16/2008

    " If you have been reading the Pragmatic Marketing website or magazine, there's no new ideas in this book. However, if you haven't kept up or have let your subscription lapse, this is a great book on how to create products or services that people will want to buy. "

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About the Author

Craig Stull is founder and CEO of Pragmatic Marketing and author of the industry-standard Pragmatic Marketing Framework.

About the Narrator

Lloyd James (a.k.a. Sean Pratt) has been narrating since 1996 and has recorded over six hundred audiobooks. He is a seven-time winner of the AudioFile Earphones Award and has twice been a finalist for the prestigious Audie Award. His critically acclaimed performances include Elvis in the Morning by William F. Buckley Jr. and Searching for Bobby Fischer by Fred Waitzkin, among others.