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Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs Audiobook
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(3.86) - 14 listener ratings
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Publisher Description
Product and service sensations like the iPod, Starbucks, or FedEx were seemingly successful overnight. But, it wasn't luck, creativity, or clever marketing that led to their breakthroughs. Anyone can create hits that resonate if they stop guessing what people need and start spending their time building real and deep connections to what their buyers value most. A proven strategy for dominating markets developed over 15 years, Tuned In reveals the "secrets" that separate market leaders from followers and failures. It shows you how to stop wasting time and money trying to be innovative and start creating "resonators" - great products or services that people buy without thinking because they solve the problems they have and make their lives better. Using a simple six-step process, Tuned In teaches you how to discover real and meaningful insights into any market. You'll learn how to identify unresolved problems, understand what buyers really want, create breakthrough experiences, and establish strong, sustainable connections to your market. Through dozens of real-life examples across a wide variety of industries, you'll learn how leaders create products and services that resonate - and the traps many others fall into when they don't. Anyone can use Tuned In to replicate the model for success. It works for well-known companies like Ford, Apple, and GE and those not-so-famous like GoPro and Zipcar. It works for realtors, doctors, ministers and even rock stars. Tuned In teaches you how to transform your everyday activities into those which create the kind of culture that builds market leaders. If you want to win in today's marketplace, stop pushing products your buyers don't want with expensive, meaningless advertising. Instead, listen to Tuned In and discover how to connect to what people really want, and ? most importantly ? how you can become an organization they trust.
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"Just finished. Solid book for all entrepreneurs, business owners on how to determine what products to build for your target markets. Brings the Pragmatic model up to the strategic level and sends strong message to business owners, BOD and money people. Highly recommend. "
— Henry (4 out of 5 stars)
Tuned In Listener Reviews
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" This book offers a very practical framework for investigating environment in search of truly great product ideas and implementing them the right way. It is a nice complement to Pragmatic Marketing trainings (authors of the book are also founders of PM). "
— Dmitry, 5/25/2011 -
" A great methodology for determining whether you're listening to yourself or the market. Clearly, the latter is a depiction of opportunity-meets-reality. It debunks the idea that "if you build it they will come" has any staying power in modern markets. "
— Brett, 1/27/2011 -
" Excellent read for anyone wishes to further their career, develop leadership skills, or learn to promote yourself. "
— Steven, 3/13/2010 -
" This was a very good book. It gives you an opportunity and a basice framework about on how to change your perspective, thereby enabling new or fresh ideas. "
— Thaddeus, 12/25/2008 -
" A pretty good read as marketing/business books go. Dry in parts - too pithy in others. Not the easiest read on earth, but well worth the time if this is your area of interest. "
— Steve, 11/10/2008 -
" If you have been reading the Pragmatic Marketing website or magazine, there's no new ideas in this book. However, if you haven't kept up or have let your subscription lapse, this is a great book on how to create products or services that people will want to buy. "
— John, 7/16/2008
About the Authors
Craig Stull is founder and CEO of Pragmatic Marketing and author of the industry-standard Pragmatic Marketing Framework.
Lloyd James (a.k.a. Sean Pratt) has been narrating since 1996 and has recorded over six hundred audiobooks. He is a seven-time winner of the AudioFile Earphones Award and has twice been a finalist for the prestigious Audie Award. His critically acclaimed performances include Elvis in the Morning by William F. Buckley Jr. and Searching for Bobby Fischer by Fred Waitzkin, among others.
Lloyd James (a.k.a. Sean Pratt) has been narrating since 1996 and has recorded over six hundred audiobooks. He is a seven-time winner of the AudioFile Earphones Award and has twice been a finalist for the prestigious Audie Award. His critically acclaimed performances include Elvis in the Morning by William F. Buckley Jr. and Searching for Bobby Fischer by Fred Waitzkin, among others.
About Lloyd James
Lloyd James (a.k.a. Sean Pratt) has been a working professional actor in theater, film, television, and voice-overs for more than thirty years. He has narrated over one thousand audiobooks and won numerous Earphones Awards and nominations for the Audie Award and the Voice Arts Award. He holds a BFA degree in acting from Santa Fe University, New Mexico.