If you market a product, service, or idea in any business, industry, or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs,
a guide to understanding and meeting the needs of consumers, whether or
not they make those needs clear. An easy-to-follow six-step process
developed over the past fifteen years can help you address unsolved problems,
recognize buyer personas, quantify impact, and create breakthrough
experiences. Stop wasting time by guessing what your market needs and
start understanding consumer desire.
Download and start listening now!