The business book disguised as a novel that became an underground bestseller—and today is used by thousands of companies and business schools—is now available in a third edition that includes case studies.
Download and start listening now!
"The Goal is written in a unique way. Following the story of Alex, a plant manager the reader is asked very fundamental questions and led to answers instead of being given them on a plate, making them think and naturally consider how the problems and solu can be solutions can be projected to their own environment. A great book to read for any manager or leader, regardless of their industry."
— Marcin (5 out of 5 stars)
" this is an excellent way to get my daily motivation, I listen to the audio book on my way to work and find that I can relate to this and associated with my everyday living at work. "
— Bakery, 8/9/2022" Great operations concepts that can be applied in various industries. "
— Garcia, 11/22/2015" Loved it. I can now see how many things in our office are being done like Alex's plant before he changes that. Now i am looking for something that is more applicable to Software Development Industry "
— Jaspreet, 2/19/2014" A management book written in the style of a novel and although 20+ years since originally written a good reminder of the process of improvement. Applicable in both work and personal environments. "
— Hilarie, 2/15/2014" Very good book!! It is a story about improvements in a Manufacturing facility. Most books are not this well written on a topic like this. "
— Mindy, 2/1/2014Eliyahu M. Goldratt (1947–2011) was an educator, author, scientist, philosopher, and business leader. But he was, first and foremost, a thinker who provoked others to think. Often characterized as unconventional, stimulating, and “a slayer of sacred cows,” Dr. Goldratt exhorted his audience to examine and reassess their business practices with a fresh, new vision. In addition to his pioneering work in business management and education, he held patents in a number of areas ranging from medical devices to drip irrigation and temperature sensors.
Jeff Cox is the coauthor or author of several works of business fiction, which include The Goal, Zapp, The Quadrant Solution, Heroz, The Venture, Selling the Wheel, and The Cure. Both Zapp and The Goal ranked first and second, respectively, on a list of bestselling business books from the 1990s. He and his family live near Pittsburgh, PA.
Téa Obreht was born in Belgrade in the former Yugoslavia in 1985 and has lived in the United States since the age of twelve. Her writing has been published in the New Yorker, the Atlantic, Harper’s, and the Guardian, and has been anthologized in The Best American Short Stories and The Best American Nonrequired Reading. She has been named by the New Yorker as one of the twenty best American fiction writers under forty. She lives in New York.