About the Authors
Eliyahu M. Goldratt (1947–2011) was an educator, author, scientist, philosopher, and business leader. But he was, first and foremost, a thinker who provoked others to think. Often characterized as unconventional, stimulating, and “a slayer of sacred cows,” Dr. Goldratt exhorted his audience to examine and reassess their business practices with a fresh, new vision. In addition to his pioneering work in business management and education, he held patents in a number of areas ranging from medical devices to drip irrigation and temperature sensors.
Jeff Cox is the coauthor or author of several works of business fiction, which include The Goal, Zapp, The Quadrant Solution, Heroz, The Venture, Selling the Wheel, and The Cure. Both Zapp and The Goal ranked first and second, respectively, on a list of bestselling business books from the 1990s. He and his family live near Pittsburgh, PA.
About various narrators
Aaron Landon began acting in Portland, Oregon, as a child, where he studied the Meisner technique and acted in local theater, film, and commercials. He narrated his first audiobook at the age of nine. After booking roles in NBC’s Grimm and the feature film Gone with Amanda Seyfried, Aaron moved to Los Angeles in 2012 to pursue acting and full-time voiceover work. You have likely heard him voicing promos for Jimmy Kimmel Live and NBC Sports Net, as well as national commercials for Bing, CenturyLink, Warrior Dash, and Fanvision.