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Business Adventures: Twelve Classic Tales from the World of Wall Street Audiobook
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Publisher Description
From Wall Street to Main Street, John Brooks, longtime contributor to the New Yorker, brings to life in vivid fashion twelve classic and timeless tales of corporate and financial life in America.
What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety; these notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened. Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. John Brooks's insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history repeats itself. Five additional stories on equally fascinating subjects round out this wonderful collection that will both entertain and inform listeners. . . Business Adventures is truly financial journalism at its liveliest and best.
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“JohnnyHeller narrates twelve detailed essays on the history of business, written between 1959 and 1968 for the New Yorker. In measured tones, Heller covers suchtopics as the 1962 stock market crash, IRS code codification, Texas Gulf oil,the Xerox machine, the creation and failure of the Edsel, the Piggly Wigglysupermarket chain, General Electric, the New York Stock Exchange, TennesseeValley Authority administrator David Lilienthal, BF Goodrich, the FederalExchange versus the pound sterling, and more. Affecting a newscaster’smatter-of-fact tone, Heller reports the events as if they occurred yesterday.This audiobook is the perfect gift for listeners who love the history ofbusiness and want to understand how technology evolved to what we know today.”
— AudioFile
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“More than two decades after Warren [Buffett] lent it to me—and more than four decades after it was first published—Business Adventures remains the best business book I’ve ever read…Brooks’ deeper insights about business are just as relevant today as they were back then.”
— Bill Gates -
“[Brooks] provides the early version of what we think of as Malcolm Gladwell–style or Freakonomics-style lessons…But Brooks features another trait that modern business writers, whether James Stewart, Malcolm Gladwell, or Michael Lewis, do not. Brooks is truly willing to give up his own views to get inside the mind of all his subjects.”
— National Review -
“The prose is superb. Reading Brooks is a supreme pleasure. His writing turns potentially eye-glazing topics into rollicking narratives. He’s also funny…He tells entertaining stories replete with richly drawn characters, setting them during heightened moments within the world of commerce.”
— Slate
Awards
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A New York Times bestseller
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An iTunes Top Seller
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About John Brooks
John Brooks (1920–1993) was a longtime staff writer for the New Yorker who specialized in financial topics and whose bestselling books exposed excesses in the business world. Among his ten nonfiction books are Once in Golconda: A True Drama of Wall Street, The Go-Go Years, and Business Adventures, which Bill Gates recently named as his (and Warren Buffett’s) favorite business book. Although he is remembered primarily for his writings on financial topics, he also published three novels and wrote book reviews for Harper’s Magazine and the New York Times Book Review.
About Johnny Heller
Johnny Heller, winner of numerous Earphones and Audie Awards, was named a “Golden Voice” by AudioFile magazine in 2019. He has been a Publishers Weekly Listen-Up Award winner from 2008 through 2013 and he has been named a top voice of 2008 and 2009 and selected as one of the Top 50 Narrators of the Twentieth Century by AudioFile magazine.