Extended Audio Sample

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Audiobook (Unabridged)

Extended Audio Sample The Lean Startup: How Todays Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses (Unabridged), by Eric Ries
4 out of 54 out of 54 out of 54 out of 54 out of 5 0 (6,947 ratings) (rate this audio book) Author: Eric Ries Narrator: Eric Ries Publisher: Random House Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.< /p>

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on validated learning, rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product-development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it's too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

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Listener Reviews

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Review by Briana Myricks | 2/20/2014

    " Started off strong, got a bit repetitive and fizzled out toward the end. Saw a lot of the stories/examples as filler. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Review by Abram Sirignano | 2/13/2014

    " Rigorous entrepreneurialism requires facts, not faith. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Review by Brandon Carlson | 2/12/2014

    " Good book for startups and enterprises alike. Lots of useful quotes and stories, and I did not feel like it was a pitch for his consulting although others have gotten that impression. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Review by loafingcactus | 2/10/2014

    " Extraordinarily practical guide to applying management to product development issues which have historically been viewed as squishy and unmanageable. "

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