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It's Not Luck: Marketing, Production, and the Theory of Constraints Audiobook
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Using the unique business-novel format, It’s Not Luck continues the story of The Goal protagonist Alex Rogo as he navigates a new set of challenges facing the now over-diversified and under-profitable UniCo, where he has risen to the rank of division manager. With an engaging voice and dynamic plot, Goldratt shows how to apply his Theory of Constraints (TOC) to achieve ongoing improvement in sales and marketing, inventory control, and production distribution. In addition, he introduces techniques for successful conflict resolution on both a business and a personal level.
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About Eliyahu M. Goldratt
Eliyahu M. Goldratt (1947–2011) was an educator, author, scientist, philosopher, and business leader. But he was, first and foremost, a thinker who provoked others to think. Often characterized as unconventional, stimulating, and “a slayer of sacred cows,” Dr. Goldratt exhorted his audience to examine and reassess their business practices with a fresh, new vision. In addition to his pioneering work in business management and education, he held patents in a number of areas ranging from medical devices to drip irrigation and temperature sensors.