Escrita con un estilo de relato de acción, La Meta es la emocionante novela que está transformando el pensamiento de los directivos de todo el mundo occidental. El autor ha sido descrito por la revista Fortune como un "gurú de la industria" y por Business Week como genio. Este es un libro para ser recomendado a sus amigos profesionales de la industria-incluso a sus jefes-pero no a sus competidores. Alex Rogo es un "estresado" director de fábrica que intenta desesperadamente mejorar los resultados de la misma, que está abocada al desastre.
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Eliyahu M. Goldratt (1947–2011) was an educator, author, scientist, philosopher, and business leader. But he was, first and foremost, a thinker who provoked others to think. Often characterized as unconventional, stimulating, and “a slayer of sacred cows,” Dr. Goldratt exhorted his audience to examine and reassess their business practices with a fresh, new vision. In addition to his pioneering work in business management and education, he held patents in a number of areas ranging from medical devices to drip irrigation and temperature sensors.