Influence, New and Expanded: The Psychology of Persuasion Audiobook, by Robert B. Cialdini Play Audiobook Sample

Download Influence, New and Expanded: The Psychology of Persuasion Audiobook

Influence, New and Expanded: The Psychology of Persuasion Audiobook, by Robert B. Cialdini Play Audiobook Sample
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Author: Robert B. Cialdini Narrator: Robert B. Cialdini Publisher: HarperAudio Audio Length: Release Date: May 2021 Format: Unabridged Audiobook Delivery: Instant Download ISBN: 9780063097797

Publisher Description

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.

In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.

You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.

Cialdini’s Principles of Persuasion:

  • Reciprocation
  • Commitment and Consistency
  • Social Proof 
  • Liking 
  • Authority
  • Scarcity
  • Unity, the newest principle for this edition

Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.

Supplemental enhancement PDF accompanies the audiobook.

Download and start listening now!

Quotes

  • “For marketers, this book is among the most important books written in the last ten years.”

    - Journal of Marketing Research
  • “Influence should be required reading for all business majors.”

    - Journal of Retailing

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About the Author

Robert Cialdini is a leading pioneer in the field of social influence. He is Regent’s Professor of psychology at Arizona State University and the president of Influence at Work, a consulting company that trains business people to incorporate the lessons of his research into their work. He gives approximately sixty lectures a year to premier business associations and leading corporations.