The guru to the gurus at last shares his knowledge with the
rest of us. Nobel laureate Daniel Kahneman’s seminal studies in behavioral
psychology, behavioral economics, and happiness studies have influenced
numerous other authors, including Steven Pinker and Malcolm Gladwell. In Thinking, Fast and Slow, Kahneman at
last offers his own, first book for the general public. It is a lucid and enlightening
summary of his life’s work. It will change the way you think about thinking.
Two systems drive the way we think and make choices,
Kahneman explains: System One is fast, intuitive, and emotional; System Two is
slower, more deliberative, and more logical. Examining how both systems
function within the mind, Kahneman exposes the extraordinary capabilities, as
well as the biases of fast thinking and the pervasive influence of intuitive
impressions on our thoughts and our choices. Engaging the reader in a lively
conversation about how we think, he shows where we can trust our intuitions and
how we can tap into the benefits of slow thinking, contrasting the two-system
view of the mind with the standard model of the rational economic agent.
Kahneman’s singularly influential work has transformed
cognitive psychology and launched the new fields of behavioral economics and
happiness studies. In this groundbreaking book, Kahneman shows how the mind
works and offers practical and enlightening insights into how choices are made
in both our business and personal lives—and how we can guard against the mental
glitches that often get us into trouble. Download and start listening now!