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Yes!: 50 Scientifically Proven Ways to Be Persuasive Audiobook
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(3.00) - 2,047 listener ratings
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Publisher Description
Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life.
Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.
Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader.
Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.
Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
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"A very good book on the art of persuasion. Plenty of original material. Some re-presentation of material available elsewhere, but on the whole, fascinating reading. Practical and presented in a friendly format for busy people, with short chapters and a clear and concise style. "
— Roberto (4 out of 5 stars)
Quotes
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If you had a team of bright guys looking for research that you can actually use to improve your effectiveness, and they wrote it up for you with wit and style, putting it in nifty little reports of three to five pages, would that be useful? YES! This book is the trifecta: first-rate research, lively writing, and practical advice. Read it, enjoy it, use it.
— Dale Dauten, nationally syndicated King Features columnist and author of The Gifted Boss -
Meld[s] social psychology, pop culture and field research to demonstrate how the subtle addition, subtraction or substitution of a word, phrase, symbol or gesture can significantly influence consumer behavior....illustrate[s] the simple and surprising approaches that can hone a company's marketing strategies.
— Publishers Weekly -
Yes! is the Freakonomics of social psychology. This book changed my way of looking at the world. This thinking is the real deal. Don't miss out!
— Daniel Finkelstein, Comment Editor, The Times (London) -
Yes! is the single best introduction to and distillation of research and wisdom on how to change people's minds, including your own.
— Warren Bennis, Distinguished Professor of Business, University of Southern California, author of On Becoming a Leader and coauthor of Judgment: How Winning Leaders Make Great Calls -
This easy-to-read summary of the social-psychological research on persuasion really does tell people how to get to 'yes.' Since we are all selling something, including ourselves, all the time, everyone can, and will be, reading this amazing book.
— Jeffrey Pfeffer, professor, Stanford Graduate School of Business, and author of What Were They Thinking? Unconventional Wisdom About Management -
“This easy-to-read summary of the social-psychological research on persuasion really does tell people how to get to ‘yes.’ Since we are all selling something, including ourselves, all the time, everyone can, and will be, reading this amazing book.”
— Jeffrey Pfeffer, professor, Stanford Graduate School of Business, and author of What Were They Thinking? Unconventional Wisdom About Management -
“Yes! is the single best introduction to and distillation of research and wisdom on how to change people's minds, including your own.”
— Warren Bennis, Distinguished Professor of Business, University of Southern California, author of On Becoming a Leader and coauthor of Judgment: How Winning Leaders Make Great Calls -
“Yes! is the Freakonomics of social psychology. This book changed my way of looking at the world. This thinking is the real deal. Don’t miss out!”
— Daniel Finkelstein, Comment Editor, Times (London) -
“This book is the trifecta: first-rate research, lively writing, and practical advice. Read it, enjoy it, use it.”
— Dale Dauten, nationally syndicated King Features columnist and author of The Gifted Boss
Awards
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A New York Times bestseller
Yes! Listener Reviews
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" Wonderful book, examples that stay with you. Very useful read. "
— Bini, 2/12/2014 -
" Some intuitive, some non-intuitive ways to get people to give you more money/time/attention--ethically. "
— Kelly, 2/11/2014 -
" 50 ways to be persuasive! It's written simply and clearly. Its additional value is in the suggestions/recommendations that the authors provided in increasing our persuasiveness. "
— Winifred, 2/11/2014 -
" I thought this book had some good idea for marketers mostly, even the ideas that seem obvious and simple. I felt it was more marketing you products in a persuasive way than being persuasive in your general life. "
— Reem, 2/3/2014 -
" I feel sorry for Guy Kawasaki if this is among the top 10 business books he read. "
— Sven, 2/2/2014 -
" Very applicable, helpful, and enjoyable book full of ideas that could help anyone become more persuasive. "
— David, 1/17/2014 -
" this book makes some really good points about the little things you can do to improve your chances of a "yes" answer "
— Brandi, 10/4/2013 -
" Excellent! Simple, yet profound and ethical ways of tweaking speech, presentations, and human interaction to achieve more positive results. "
— John, 5/16/2013 -
" An odd sort of summary of a whole bunch of psychology studies... I enjoyed it, but found that the book was lacking a common thread to tie the whole thing together. No real narrative, just a series of short ideas. "
— Stephanie, 4/21/2013 -
" really useful book, althoug the first one by the author is way better "
— Victor, 4/3/2013 -
" I'd give it 3.5 stars. Predictably Irrational was a bit more interesting and made some similar points. This was shorter and a bit more to the point. "
— Sheldon, 12/3/2012 -
" Work-sponsored reading. Soon, I will persuade you all. mwahahaha. "
— Rosminah, 10/30/2012 -
" It was fine. Basic manipulation 101. Example, give your boss three choices with your preferred choice in the middle bracketed by two others, etc. "
— Michaela, 9/4/2012 -
" Eh, it's pretty standard stuff so far "
— Jeralyn, 7/4/2012 -
" I liked it a lot. Short stories, good examples, a quick read. "
— Pkiszk, 4/26/2012 -
" Nice points, though some seem kinda sketchy or random. "
— Isk, 3/8/2012 -
" I liked that each tool of the 50 was short and to the point. This makes the book easy to go back to, when needed, to select the appropriate tools for your purgation efforts. Each tool is accompanied with research that supports it (hence, "scientific ways"). "
— Mohammed, 11/26/2011 -
" This book could be stripped of its rambling blah blah blah and turned into 50 easy-to-understand Powerpoint slides, so get the print copy and skim. "
— May, 10/27/2011 -
" A relatively decent book on how we can appeal ourselves "
— Benson, 7/24/2011 -
" Unlike most books on persuasion Yes! is delightfully data driven. Most of the recommendations center around making people feel good, special, or self reflection which never really stunned anyone but its nice to have empirical backing. "
— Terry, 5/16/2011 -
" Do you think salespeople manipulate the general public. Read this to find out how. It is written as a warning for the buyer but being sold to the salesperson. I am now using these techniques to sell houses. :) "
— Rod, 3/30/2011 -
" I'd give it 3.5 stars. Predictably Irrational was a bit more interesting and made some similar points. This was shorter and a bit more to the point. "
— Sheldon, 3/6/2011 -
" I was looking for a copy of Cialdini's Influence but I found this book to do the job.<br/>I think it is a must read especially if you deal with a huge team on a day-2-day basis. "
— Hussain, 2/25/2011 -
" Excellent resource for what works in marketing. Short, easy-to-read chapters that quickly illustrate a principle of influence and motivation based on scientific research. If you want to increase your marketing effectiveness, this book can really help! "
— Richard, 1/28/2011 -
" I enjoyed this book, but it is light and filled with antidotes. "Influence" was a better book and more informative. This book repeated some of the information in "Influence", but did not spend as much time explaining the reasons. "
— Kristine, 12/13/2010 -
" This has some pretty good information about how to influence others, especially in the context of marketing. "
— Brent, 12/6/2010 -
" Having come recommended I thought that this book was poor. Glib, lightweight and little practical value. "
— James, 11/23/2010 -
" Cialdini's first major book, _Influence_, is indispensable. This isn't.<br/> "
— Thomas, 10/5/2010 -
" Very applicable, helpful, and enjoyable book full of ideas that could help anyone become more persuasive. "
— David, 9/28/2010 -
" There's a lot of "studies" out there. "
— Savage, 9/17/2010 -
" I'm reading it a second time! "
— Kate, 8/29/2010 -
" I liked it a lot. Short stories, good examples, a quick read. "
— Pkiszk, 7/14/2010 -
" This is the watered-down crappy version of Influence, which is a fine book. Read Influence and skip this. Also note that it's not the same book as "Getting to Yes" which is also a fine book. "
— Chad, 7/7/2010
About the Authors
Noah J. Goldstein, PhD, is a protégé of Robert B. Cialdini. He is an assistant professor at the University of Chicago Graduate School of Business. He earned a doctorate in psychology at Arizona State University and has published research with Cialdini in the Journal of Personality and Social Psychology.
Steve J. Martin is the director of Influence at Work in the United Kingdom, and his work has been featured in the New York Times, Los Angeles Times, and Wired. His regular business columns for the Harvard Business Review and the British Airways in-flight magazine are read by over 2.5 million people each month.
Robert Cialdini is a leading pioneer in the field of social influence. He is Regent’s Professor of psychology at Arizona State University and the president of Influence at Work, a consulting company that trains business people to incorporate the lessons of his research into their work. He gives approximately sixty lectures a year to premier business associations and leading corporations.