Extended Audio Sample

Download Yes!: 50 Scientifically Proven Ways to Be Persuasive Audiobook

Extended Audio Sample Yes!: 50 Scientifically Proven Ways to Be Persuasive, by Noah J. Goldstein, Robert B. Cialdini, Robert Cialdini, Steve J. Martin Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (2,013 ratings) (rate this audio book) Author: Noah J. Goldstein, Robert B. Cialdini, Robert Cialdini, Steve J. Martin Narrator: Blair Hardma Publisher: Simon & Schuster Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
Regular Price: $17.95 Download
— or —
FlexPass™ Price: $12.95$5.95$5.95 for new members!
Download learn more )

Small changes can make a big difference in your powers of persuasion

What one word can you start using today to increase your persuasiveness by more than fifty percent?

Which item of stationery can dramatically increase people's responses to your requests?

How can you win over your rivals by inconveniencing them?

Why does knowing that so many dentists are named Dennis improve your persuasive prowess?

Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.

Co-written by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?

Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.

Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers. Download and start listening now!


Quotes & Awards

  • “This easy-to-read summary of the social-psychological research on persuasion really does tell people how to get to ‘yes.’ Since we are all selling something, including ourselves, all the time, everyone can, and will be, reading this amazing book.” 

    Jeffrey Pfeffer, professor, Stanford Graduate School of Business, and author of What Were They Thinking? Unconventional Wisdom About Management 

  • Yes! is the single best introduction to and distillation of research and wisdom on how to change people's minds, including your own.” 

    Warren Bennis, Distinguished Professor of Business, University of Southern California, author of On Becoming a Leader and coauthor of Judgment: How Winning Leaders Make Great Calls 

  • Yes! is the Freakonomics of social psychology. This book changed my way of looking at the world. This thinking is the real deal. Don’t miss out!” 

    Daniel Finkelstein, Comment Editor, Times (London) 

  • “This book is the trifecta: first-rate research, lively writing, and practical advice. Read it, enjoy it, use it.” 

    Dale Dauten, nationally syndicated King Features columnist and author of The Gifted Boss 

  • A New York Times Bestseller

Listener Opinions

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Bini | 2/12/2014

    " Wonderful book, examples that stay with you. Very useful read. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Kelly | 2/11/2014

    " Some intuitive, some non-intuitive ways to get people to give you more money/time/attention--ethically. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Winifred | 2/11/2014

    " 50 ways to be persuasive! It's written simply and clearly. Its additional value is in the suggestions/recommendations that the authors provided in increasing our persuasiveness. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Reem | 2/3/2014

    " I thought this book had some good idea for marketers mostly, even the ideas that seem obvious and simple. I felt it was more marketing you products in a persuasive way than being persuasive in your general life. "

  • > Show All
Write a Review
What is FlexPass?
  • Your first audiobook is just $5.95
  • Over 90% are at or below $12.95
  • "LOVE IT" guarantee
  • No time limits or expirations