Extended Audio Sample

Download Yes!: 50 Scientifically Proven Ways to Be Persuasive Audiobook

Extended Audio Sample Yes!: 50 Scientifically Proven Ways to Be Persuasive Audiobook, by Noah J. Goldstein Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (2,013 ratings) (rate this audio book) Author: Noah J. Goldstein, Robert Cialdini, Steve J. Martin, Robert B. Cialdini Narrator: Blair Hardman Publisher: Simon & Schuster Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: February 2009 ISBN: 9780743583275
Regular Price: $17.95 Add to Cart
— or —
FlexPass™ Price: $12.95$5.95$5.95 for new members!
Add to Cart learn more )

Small changes can make a big difference in your powers of persuasion

What one word can you start using today to increase your persuasiveness by more than fifty percent?

Which item of stationery can dramatically increase people's responses to your requests?

How can you win over your rivals by inconveniencing them?

Why does knowing that so many dentists are named Dennis improve your persuasive prowess?

Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.

Co-written by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?

Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.

Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers. Download and start listening now!

BK_SANS_001760

Quotes & Awards

  • “This easy-to-read summary of the social-psychological research on persuasion really does tell people how to get to ‘yes.’ Since we are all selling something, including ourselves, all the time, everyone can, and will be, reading this amazing book.” 

    Jeffrey Pfeffer, professor, Stanford Graduate School of Business, and author of What Were They Thinking? Unconventional Wisdom About Management 

  • Yes! is the single best introduction to and distillation of research and wisdom on how to change people's minds, including your own.” 

    Warren Bennis, Distinguished Professor of Business, University of Southern California, author of On Becoming a Leader and coauthor of Judgment: How Winning Leaders Make Great Calls 

  • Yes! is the Freakonomics of social psychology. This book changed my way of looking at the world. This thinking is the real deal. Don’t miss out!” 

    Daniel Finkelstein, Comment Editor, Times (London) 

  • “This book is the trifecta: first-rate research, lively writing, and practical advice. Read it, enjoy it, use it.” 

    Dale Dauten, nationally syndicated King Features columnist and author of The Gifted Boss 

  • A New York Times Bestseller

Listener Opinions

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Bini | 2/12/2014

    " Wonderful book, examples that stay with you. Very useful read. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Kelly | 2/11/2014

    " Some intuitive, some non-intuitive ways to get people to give you more money/time/attention--ethically. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Winifred | 2/11/2014

    " 50 ways to be persuasive! It's written simply and clearly. Its additional value is in the suggestions/recommendations that the authors provided in increasing our persuasiveness. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Reem | 2/3/2014

    " I thought this book had some good idea for marketers mostly, even the ideas that seem obvious and simple. I felt it was more marketing you products in a persuasive way than being persuasive in your general life. "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 Sven Kämmerer | 2/2/2014

    " I feel sorry for Guy Kawasaki if this is among the top 10 business books he read. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 David | 1/17/2014

    " Very applicable, helpful, and enjoyable book full of ideas that could help anyone become more persuasive. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Brandi | 10/4/2013

    " this book makes some really good points about the little things you can do to improve your chances of a "yes" answer "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 John | 5/16/2013

    " Excellent! Simple, yet profound and ethical ways of tweaking speech, presentations, and human interaction to achieve more positive results. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Stephanie | 4/21/2013

    " An odd sort of summary of a whole bunch of psychology studies... I enjoyed it, but found that the book was lacking a common thread to tie the whole thing together. No real narrative, just a series of short ideas. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Victor | 4/3/2013

    " really useful book, althoug the first one by the author is way better "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Sheldon | 12/3/2012

    " I'd give it 3.5 stars. Predictably Irrational was a bit more interesting and made some similar points. This was shorter and a bit more to the point. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Rosminah | 10/30/2012

    " Work-sponsored reading. Soon, I will persuade you all. mwahahaha. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Michaela | 9/4/2012

    " It was fine. Basic manipulation 101. Example, give your boss three choices with your preferred choice in the middle bracketed by two others, etc. "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 Jeralyn | 7/4/2012

    " Eh, it's pretty standard stuff so far "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Pkiszk | 4/26/2012

    " I liked it a lot. Short stories, good examples, a quick read. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Isk | 3/8/2012

    " Nice points, though some seem kinda sketchy or random. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Mohammed Alshanakhnakh | 11/26/2011

    " I liked that each tool of the 50 was short and to the point. This makes the book easy to go back to, when needed, to select the appropriate tools for your purgation efforts. Each tool is accompanied with research that supports it (hence, "scientific ways"). "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 May Khaw | 10/27/2011

    " This book could be stripped of its rambling blah blah blah and turned into 50 easy-to-understand Powerpoint slides, so get the print copy and skim. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Benson Liu | 7/24/2011

    " A relatively decent book on how we can appeal ourselves "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Terry | 5/16/2011

    " Unlike most books on persuasion Yes! is delightfully data driven. Most of the recommendations center around making people feel good, special, or self reflection which never really stunned anyone but its nice to have empirical backing. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Roberto | 4/26/2011

    " A very good book on the art of persuasion. Plenty of original material. Some re-presentation of material available elsewhere, but on the whole, fascinating reading. Practical and presented in a friendly format for busy people, with short chapters and a clear and concise style. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Rod | 3/30/2011

    " Do you think salespeople manipulate the general public. Read this to find out how. It is written as a warning for the buyer but being sold to the salesperson. I am now using these techniques to sell houses. :) "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Sheldon | 3/6/2011

    " I'd give it 3.5 stars. Predictably Irrational was a bit more interesting and made some similar points. This was shorter and a bit more to the point. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Hussain | 2/25/2011

    " I was looking for a copy of Cialdini's Influence but I found this book to do the job.
    I think it is a must read especially if you deal with a huge team on a day-2-day basis. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Richard | 1/28/2011

    " Excellent resource for what works in marketing. Short, easy-to-read chapters that quickly illustrate a principle of influence and motivation based on scientific research. If you want to increase your marketing effectiveness, this book can really help! "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Kristine | 12/13/2010

    " I enjoyed this book, but it is light and filled with antidotes. "Influence" was a better book and more informative. This book repeated some of the information in "Influence", but did not spend as much time explaining the reasons. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Brent | 12/6/2010

    " This has some pretty good information about how to influence others, especially in the context of marketing. "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 James | 11/23/2010

    " Having come recommended I thought that this book was poor. Glib, lightweight and little practical value. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Thomas | 10/5/2010

    " Cialdini's first major book, _Influence_, is indispensable. This isn't.
    "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 David | 9/28/2010

    " Very applicable, helpful, and enjoyable book full of ideas that could help anyone become more persuasive. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Savage | 9/17/2010

    " There's a lot of "studies" out there. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Kate | 8/29/2010

    " I'm reading it a second time! "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Pkiszk | 7/14/2010

    " I liked it a lot. Short stories, good examples, a quick read. "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 Chad | 7/7/2010

    " This is the watered-down crappy version of Influence, which is a fine book. Read Influence and skip this. Also note that it's not the same book as "Getting to Yes" which is also a fine book. "

Write a Review
What is FlexPass?
  • Your first audiobook is just $5.95
  • Over 90% are at or below $12.95
  • "LOVE IT" guarantee
  • No time limits or expirations
About the Author

Noah J. Goldstein, PhD, is a protégé of Robert B. Cialdini. He is an assistant professor at the University of Chicago Graduate School of Business. He earned a doctorate in psychology at Arizona State University and has published research with Cialdini in the Journal of Personality and Social Psychology.