In this compact disc edition of the totally revised underground bestseller -- The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business -- from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have listened to The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.
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"If you are thinking about leaving your current job to start you business, then I highly recommend reading part I of this book. It's a quick read that will let you see things from different perspectives. The rest of the book is more of what to do in your business to distinguish yourself. I am not giving this 5 stars because while I would give part I 5 stars, the remaining of the book has some repetition and some ideas are elaborated on a little more than is needed."
— Majid (4 out of 5 stars)
“Gerber loves to exhort people to develop powerful visions for their companies.”
— Fortune“Without a doubt, the most important message for our company over thenext decade.”
— The John Hancock Insurance Group“Gerber's powerful insights have given thousands of entrepreneurs new control over their businesses …”
— Success magazine" This was a very helpful and well written book. It provide a lot of great small business recommendation that were easy to understand and relatable. I am already using the information in the book and plan to try another of his books "
— GAV, 7/23/2020" This is a book everyone should read. Before starting their own business. There are many things they talk about that you will not be aware of this is your first venture. "
— John M, 4/23/2017" A must for small business owners whether they have employees or work by themselves. This book will show you what a business should look like and how it should be run. "
— Nick, 7/10/2016" Quick read, some good ideas - work on your business not in your business that type of thing. Essentially a call to franchise your business. "
— Heyhansen, 2/2/2014" I got some good tips from this book -- well worth reading. Particularly the concepts of product vs. commodity; making an org chart for how your business will operate when it's where you want it to be, and then assigning the roles upfront (even if they're all assigned to you in the beginning); and creating your business as though it will be a franchise that could be duplicated 1000 times over with consistency (even if you have no intention of ever franchising). "
— Val, 1/22/2014" must read for small business owners. "
— Jason, 1/20/2014" Interesting ideas on running a small business. "
— John, 1/13/2014" If you are thinking about striking out on your own, start here. "
— M., 1/13/2014" A classic. If you want to read a business book that has truly impacted North Point practice and culture... I would say this is one of the top two. "
— Jame, 1/12/2014Michael E. Gerber is a bestselling author and founder and chairman of E-Myth Worldwide, a company that transforms the way small business owners grow their companies. Inc. magazine called Gerber “the world’s #1 small business guru,” and he has remained one of BusinessWeek’s bestselling authors over two decades. He has coached, taught, and trained over 60,000 small businesses in 145 countries, which has led him to become the world’s preeminent small business guru.