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The Small Big: Small Changes That Spark Big Influence Audiobook
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At some point today you will have to influence or persuade someone-your boss, a co-worker, a customer, your spouse, your kids, or even your friends. What is the smallest change you can make to your request or situation that will lead to the biggest difference in the outcome? In The Small Big, three heavyweights from the world of persuasion science and practice describe how, in today's information-overloaded and stimulation-saturated world, increasingly it is the small changes that you make that lead to the biggest differences. In the last few years, more research-from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics-has helped to uncover an even greater understanding of how influence, persuasion, and behavior change happens. The Small Big presents lots of small changes that can bring about momentous shifts in results. Anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating people into change but by simply making small shifts in approach that link to deeply felt human motivations.
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"In every way, this book is a tour de force."
— Daniel Pink, bestselling author of To Sell is Human
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About the Authors
Robert Cialdini is a leading pioneer in the field of social influence. He is Regent’s Professor of psychology at Arizona State University and the president of Influence at Work, a consulting company that trains business people to incorporate the lessons of his research into their work. He gives approximately sixty lectures a year to premier business associations and leading corporations.
Noah J. Goldstein, PhD, is a protégé of Robert B. Cialdini. He is an assistant professor at the University of Chicago Graduate School of Business. He earned a doctorate in psychology at Arizona State University and has published research with Cialdini in the Journal of Personality and Social Psychology.
Steve J. Martin is the director of Influence at Work in the United Kingdom, and his work has been featured in the New York Times, Los Angeles Times, and Wired. His regular business columns for the Harvard Business Review and the British Airways in-flight magazine are read by over 2.5 million people each month.