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Extended Audio Sample Pre-Suasion: A Revolutionary Way to Influence and Persuade, by Robert Cialdini Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Robert Cialdini Narrator: John Bedford Lloyd Publisher: Simon & Schuster Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered.

What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This “privileged moment for change” prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”

His first solo work in over thirty years, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.

From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.”

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Quotes & Awards

  • “Extends the science of persuasion in several important ways….an essential tool for anyone serious about science-based business strategies.”

    Forbes

  • “Reviews the research not on how to influence others but on how to make people ready to be influenced…The overall message of this book is compelling.”

    Wall Street Journal

  • “The book provides a vast catalogue of research and techniques, many of them marketing related.”

    Harvard Business Review

  • “Digging down into how people make decisions at a primitive level is the specialty of author Robert Cialdini…[Here] he returns with more tips about how to slither your way into people’s minds and rearrange what you find there.”

    New York Post

  • “Narrating this fascinating audio, John Bedford Lloyd provides a businesslike, confident tone that helps listeners stay engaged with the author’s reasoning and the specific techniques offered. Lloyd’s calm and deliberate diction is reassuring and doesn’t compete with Cialdini’s conversational writing…[in this] complete guide to becoming more effective when influencing others.”

    AudioFile

  • A Wall Street Journal Bestseller
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