Pre-Suasion: Channeling Attention for Change Audiobook, by Robert Cialdini Play Audiobook Sample

Download Pre-Suasion: Channeling Attention for Change Audiobook

Pre-Suasion: Channeling Attention for Change Audiobook, by Robert Cialdini Play Audiobook Sample
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Author: Robert Cialdini Narrator: John Bedford Lloyd Publisher: Simon & Schuster Audio Audio Length: Release Date: September 2016 Format: Unabridged Audiobook Delivery: Instant Download ISBN: 9781508223207

Publisher Description

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.

What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”

Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.

From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).

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  • “Extends the science of persuasion in several important ways….an essential tool for anyone serious about science-based business strategies.”

    - Forbes
  • “Reviews the research not on how to influence others but on how to make people ready to be influenced…The overall message of this book is compelling.”

    - Wall Street Journal
  • “The book provides a vast catalogue of research and techniques, many of them marketing related.”

    - Harvard Business Review
  • “Digging down into how people make decisions at a primitive level is the specialty of author Robert Cialdini…[Here] he returns with more tips about how to slither your way into people’s minds and rearrange what you find there.”

    - New York Post
  • “Narrating this fascinating audio, John Bedford Lloyd provides a businesslike, confident tone that helps listeners stay engaged with the author’s reasoning and the specific techniques offered. Lloyd’s calm and deliberate diction is reassuring and doesn’t compete with Cialdini’s conversational writing…[in this] complete guide to becoming more effective when influencing others.”

    - AudioFile


  • A Wall Street Journal Bestseller

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About the Narrator

John Bedford Lloyd, Earphones Award–winning narrator, is a graduate of the Yale School of Drama, has appeared in many major motion pictures, including The Bourne Supremacy, Crossing Delancey, The Abyss, The Manchurian Candidate, and Philadelphia. His television credits include Suits, Pan Am, Law & Order, Spin City, and The West Wing.