Publisher Description
If there were a single great “secret” to being an elite sales professional, surely one of the millions of attendees of Brian Tracy’s sales seminars would have spilled the beans by now. There isn’t a secret. But there is a set of consistently successful selling techniques that most companies don’t teach their salespeople, and which most entrepreneurs and independent sales pros think they don’t have time to learn. Based on more than 40 years of selling experience—in virtually all product categories and market conditions, Unlimited Sales Success shows that these proven sales skills are learnable—by anyone. Highlighting practical, time-tested principles including: • The psychology of selling: your own mindset is just as important as your customer’s • Personal sales planning and time management: whether you work for yourself or someone else, great planning equals great success • Prospecting power: get more and better appointments • Consultative and relationship selling: position yourself as a partner with the account • Identifying needs accurately: you’ll know how to arouse their interest and overcome objections • Influencing customer behavior: learn what triggers quick buying decisions • Closing the sale: the five best methods ever discovered • And more Unlimited Sales Success is loaded with eye-opening facts and exercises, peppered with stories of great selling techniques in action, and organized into a use-it-now approach that will help you become a top sales professional—starting today.
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About the Authors
Brian Tracy is chairman and CEO of Brian Tracy International. As a keynote speaker and seminar leader, he addresses more than 250,000 people each year and is one of America’s leading authorities on the development of human potential and personal effectiveness. He has worked with the executives and staff of such firms as IBM, Arthur Andersen, McDonnell Douglas, and the Million Dollar Round Table. He is the author of over seventy books and more than 300 audio and video learning programs. He has given more than five thousand talks and seminars to five million people worldwide, bringing a unique blend of humor, insight, information, and inspiration.
Michael Tracy is the vice president of sales and business development at Analog Analytics, a Software-as-a-Service company that was acquired by Barclays PLC in 2012. Michael’s experience also includes founding an online performance marketing company and managing door-to-door sales teams for AT&T and Verizon. He lives in Solana Beach, California.