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Download Unleashing the Ideavirus Audiobook

Extended Audio Sample Unleashing the Ideavirus Audiobook, by Seth Godin
4.13 out of 54.13 out of 54.13 out of 54.13 out of 54.13 out of 5 4.13 (8 ratings) (rate this audio book) Author: Seth Godin Narrator: Seth Godin Publisher: Simon & Schuster Format: Abridged Audiobook Delivery: Instant Download Audio Length: Release Date: March 2001 ISBN:
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Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus. In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfully launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers. Download and start listening now!

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Listener Opinions

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Nick | 11/25/2010

    " Cool book about the way ideas go viral. I like how he uses Richard Dawkin's term "meme" to describe the way an idea is like a living thing that can evolve, grow, and even die. This is a quick read for anyone interested in business, especially online business ideas. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Suzan | 8/23/2010

    " Dalam buku The Ideavirus yang ia tulis, Seth Godin memaparkan pemikirannya bahwa ‘virus ide’ atau dari konsumen ke konsumen adalah penyebaran informasi yang paling efektif, yang dapat digunakan semua bisnis untuk dapat sukses tanpa harus berurusan lagi dengan cara pemasaran tradisional. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Thomas | 8/16/2010

    " Maybe the dated internet boom references caused problems for me, but I wasn't impressed with this book.

    Maybe the whole virus/sneezing metaphor was just too weird for me. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Christopher | 4/8/2010

    " Another awsome book from Seth. you just have to read it. It doesn't matter what biz you're in. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Nibras | 12/27/2009

    " This book teaches you the power and importance of having remarkable ideas that change the lives of others. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Jeffrey | 7/4/2008

    " This is good and actually became viral itself. It's an interesting conept that really only came to light because of the Internet. Before the Internet it was called word of mouth. If you're into marketing or need to spread the word then you need to read this book. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Belinda | 12/18/2007

    " Not as good as his other book, "Purple Cow" this one is aimed at execs who are having a hard time motivating/involving their staff. Also how to get feedback from customers. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Pandu | 9/10/2007

    " Lumayan membuka wawasan... jangan dibaca kalo lu lagi aktif MLM.. merusak mental. "

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About the Author
Author Seth Godin

Seth Godin is the former Vice President of Direct Marketing at Yahoo! and the founder of Squidoo.com. His blog is one of the most popular marketing blogs in the world. Godin is the author of over a dozen books, all of which have been bestsellers. Notable titles include Tribe: We Need You to Lead UsPoke the Box, and Purple Cow: Transform Your Business by Being Remarkable. He has been a speaker at numerous large companies nationwide, including Disney, Cadillac, eBay, Google, Amazon, Eddie Bauer, and many others.