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Download Unleashing the Ideavirus Audiobook

Extended Audio Sample Unleashing the Ideavirus Audiobook, by Seth Godin
4.01 out of 54.01 out of 54.01 out of 54.01 out of 54.01 out of 5 4.01 (0 ratings) (rate this audio book) Author: Seth Godin Narrator: Seth Godin Publisher: Simon & Schuster Format: Abridged Audiobook Delivery: Instant Download Audio Length: Release Date: March 2001 ISBN:
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Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus. In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfully launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers. Download and start listening now!

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Listener Opinions

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Nick | 11/25/2010

    " Cool book about the way ideas go viral. I like how he uses Richard Dawkin's term "meme" to describe the way an idea is like a living thing that can evolve, grow, and even die. This is a quick read for anyone interested in business, especially online business ideas. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Suzan | 8/23/2010

    " Dalam buku The Ideavirus yang ia tulis, Seth Godin memaparkan pemikirannya bahwa ‘virus ide’ atau dari konsumen ke konsumen adalah penyebaran informasi yang paling efektif, yang dapat digunakan semua bisnis untuk dapat sukses tanpa harus berurusan lagi dengan cara pemasaran tradisional. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Thomas | 8/16/2010

    " Maybe the dated internet boom references caused problems for me, but I wasn't impressed with this book.

    Maybe the whole virus/sneezing metaphor was just too weird for me. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Christopher | 4/8/2010

    " Another awsome book from Seth. you just have to read it. It doesn't matter what biz you're in. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Nibras | 12/27/2009

    " This book teaches you the power and importance of having remarkable ideas that change the lives of others. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Jeffrey | 7/4/2008

    " This is good and actually became viral itself. It's an interesting conept that really only came to light because of the Internet. Before the Internet it was called word of mouth. If you're into marketing or need to spread the word then you need to read this book. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Belinda | 12/18/2007

    " Not as good as his other book, "Purple Cow" this one is aimed at execs who are having a hard time motivating/involving their staff. Also how to get feedback from customers. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Pandu | 9/10/2007

    " Lumayan membuka wawasan... jangan dibaca kalo lu lagi aktif MLM.. merusak mental. "

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About the Author
Author Seth GodinSeth Godin, Vice-President, Direct Marketing, Yahoo! Inc., is responsible for Yahoo!'s direct marketing, permission marketing and Internet promotions. Godin joined Yahoo! in 1998 from Yoyodyne, where he served as president and CEO. Yahoo! acquired Yoyodyne, a recognized leader in Internet-based interactive direct marketing, last year.
Recognized as the pioneer of Permission Marketing, Godin is a sought-after speaker on the conference circuit, having presented at the Direct Marketing Association's annual conference, Jupiter events, and ICE, as well as international marketing forums. Last year, Godin was one of the highest ranked speakers, among 403 presenters at Internet World. He is a featured speaker at Fall, Spring and Summer I-Worlds. Godin is also the recipient of the 1998 Momentum Award, honoring outstanding Internet industry accomplishments.
Godin received an M.B.A. from Stanford Business School in 1984. Prior to graduating from Tufts University in 1982 with a degree in both Computer Science and Philosophy, Godin co-founded and ran one of the largest student-run businesses in the coutnry. From 1983 to 1986 he worked as a brand manager at Spinnaker Software, where he led the team that developed the first generation of multimedia products, working with such forward-thinkers as Arthur C. Clarke and Michael Crichton. He managed 40 engineers and introduced more than 60 software and video products to the marketplace.
Godin is the author and co-author of a number of top-selling business books, including E-Marketing, the first book ever published on how to do business online; The Guerilla Marketing Handbook, part of the best-selling Guerilla Marketing series; The Information Please Business Almanacm, a ground-breaking business reference book; and Permission Marketing: Turning Strangers into Freinds, and Friends into Customers.