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Extended Audio Sample Unleashing the Ideavirus, by Seth Godin
4.01 out of 54.01 out of 54.01 out of 54.01 out of 54.01 out of 5 4.01 (0 ratings) (rate this audio book) Author: Seth Godin Narrator: Seth Godi Publisher: Simon & Schuster Format: Abridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus. In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfully launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers. Download and start listening now!


Listener Opinions

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Nick | 11/25/2010

    " Cool book about the way ideas go viral. I like how he uses Richard Dawkin's term "meme" to describe the way an idea is like a living thing that can evolve, grow, and even die. This is a quick read for anyone interested in business, especially online business ideas. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Suzan | 8/23/2010

    " Dalam buku The Ideavirus yang ia tulis, Seth Godin memaparkan pemikirannya bahwa ‘virus ide’ atau dari konsumen ke konsumen adalah penyebaran informasi yang paling efektif, yang dapat digunakan semua bisnis untuk dapat sukses tanpa harus berurusan lagi dengan cara pemasaran tradisional. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Thomas | 8/16/2010

    " Maybe the dated internet boom references caused problems for me, but I wasn't impressed with this book.

    Maybe the whole virus/sneezing metaphor was just too weird for me. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Christopher | 4/8/2010

    " Another awsome book from Seth. you just have to read it. It doesn't matter what biz you're in. "

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