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The E-Myth Optometrist: Why Most Optometry Practices Don’t Work and What to Do about It Audiobook
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A successful optometry practice is a juggling act. You need to know your field of optometry, as well as how to run a small business. Your education has prepared you for the technical ins and outs of optometry practice. But what has prepared you to run a business?
The E-Myth Optometrist fills this knowledge gap, giving you a complete toolkit for starting a successful practice from scratch or maximizing an existing practice's performance. Loaded with practical, powerful advice you can easily use, this one-stop guide helps you realize all the benefits that come with a thriving optometry practice.
Combining the wisdom of renowned business expert Michael E. Gerber and the optometry expertise of Dr. Riley F. Uglum, The E-Myth Optometrist equips you to:
• Stop trading time for dollars.
• Free yourself from unprofitable, unproductive, and time-consuming routines.
• Transform from a successful optometry technician into a successful optometrist-manager-entrepreneur.
• Shift from tactical thinking (working "in" your business) to strategic thinking (working "on" your business).
• Implement innovative systems to produce consistent results as your practice grows.
• Manage the processes—not the people—for getting things done.
• Schedule time for entrepreneurial work, using a weekly planning tool.
• Create the story that becomes the heart of your practice.
The E-Myth Optometrist offers you a road map for an optometry business that's self-sufficient, growing, and highly profitable. Take your practice to levels you didn't think possible with this insightful guide!
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About the Authors
Michael E. Gerber is a bestselling author and founder and chairman of E-Myth Worldwide, a company that transforms the way small business owners grow their companies. Inc. magazine called Gerber “the world’s #1 small business guru,” and he has remained one of BusinessWeek’s bestselling authors over two decades. He has coached, taught, and trained over 60,000 small businesses in 145 countries, which has led him to become the world’s preeminent small business guru.
Dr. Riley Uglum is the founder and CEO of Promethean Ventures. A thirty-four-year veteran of the optometry profession, Dr. Uglum is also the president of Eye Care Associates of New Hampton and executive director of the National Wellness Alliance. Riley and and his wife (and business manager) Kathy reside in New Hampton, Iowa.