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The Power Point Audiobook
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There is, for any great business, a decisive place to be, in the minds of customers, competitors, and employees. That place is the company's power point, and this book is about how to find that place. This book is an expansion of ideas on marketing from The E-Myth. It suggests a step-by-step process through which a company can obtain a sound position in any market, in any economy, no matter how great the competition, if it understands the perceived needs of its consumer and how those perceived needs are continually being frustrated as the consumer attempts to satisfy them.
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About Michael E. Gerber
Michael E. Gerber is a bestselling author and founder and chairman of E-Myth Worldwide, a company that transforms the way small business owners grow their companies. Inc. magazine called Gerber “the world’s #1 small business guru,” and he has remained one of BusinessWeek’s bestselling authors over two decades. He has coached, taught, and trained over 60,000 small businesses in 145 countries, which has led him to become the world’s preeminent small business guru.