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Download Switch: How to Change Things When Change Is Hard Audiobook

Extended Audio Sample Switch: How to Change Things When Change Is Hard, by Chip Heath Click for printable size audiobook cover
4 out of 54 out of 54 out of 54 out of 54 out of 5 4.00 (9,638 ratings) (rate this audio book) Author: Chip Heath, Dan Heath Narrator: Charles Kahlenberg Publisher: Penguin Random House Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.

In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results: 

?   The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.

?   The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.

?   The manager who transformed a lackadaisical customer-support team into service zealots by removinga standard tool of customer service
           
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change.Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

Download and start listening now!

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Quotes & Awards

  • Witty and instructive…The Heath brothers think that the sciences of human behavior can provide us with tools for making changes in our lives—tools that are more effective than 'willpower,' 'leadership' and other easier-said-than-done solutions. …For any effort at change to succeed, the Heaths argue, you have to 'shape the path.' With Switch they have shaped a path that leads in a most promising direction. The Wall Street Journal
  • ’Your brain is not of one mind,’" say the brothers Heath, co-authors of the bestseller Made to Stick. Using the terminology of University of Virginia psychologist Jonathan Haidt, the Heaths designate the emotional side of the mind as the Elephant and the rational side as the Rider…Switch is crammed with stories…covering a number of fields to drive home the importance of using the strengths of both the Rider and the Elephant to make change happen. This could be a valuable read for the would-be change-makers of the Obama administration. Fort Worth Star-Telegram
  • Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers Chip and Dan Heath--authors of the best-selling Made to Stick--survey efforts to shape human behavior in search of what works…Even when change isn't easy, it's often worth making. Time

    “Dan and Chip Heath have done it again…Any leader looking to create change in his organization need not look beyond this little book. It is packed with examples and hands-on tools that will get you moving right away. And it is really a fun read.
  • No one likes change. Trouble is, of course, that everyone probably needs at least some of it. Here, the authors of the bestselling Made to Stick return with a book that looks at all aspects of change in human lives, from dieting to spending, from corporations to governments...a readable, entertaining and thought-provoking book. “
    --Smartmoney.com

Listener Opinions

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Jodi | 2/12/2014

    " What an appropriate book to finish during the season of New Year's resolutions! I don't do resolutions anymore because I take the approach that I'll make changes as I need to rather than waiting for the new year. In any case, there are some things I have been wanting to change but I've struggled to do so. This book helped me understand why and gave me some ideas for how to move forward. Most importantly is what they call scripting the critical moves. Basically, being more specific with what you plan to do. Saying you'll exercise 3x per week isn't enough. Schedule those three sessions (Monday after work, Wednesday before work, etc.). One of the other things is to shape the Path. Make it easier for you to do your workouts at the times you scheduled. Pack your bags, lay out your clothes, plan your meals/snacks, etc. so those workouts fall into place. Makes perfect sense, right? There are other things to consider (like a properly motivated Elephant) but, at the end of the day, I found some good tips in this book that I'll be experimenting with in the near future! "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Tina | 2/10/2014

    " Psychological principles on how to get people to change "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Lisa Magerowski | 2/3/2014

    " Interesting and insightful. Great book for planning strategies for change. Why some people are more successful in implementing change. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Jennifer Ponce | 1/29/2014

    " It was a great book and gave me lot's of ideas to share with my work to help us with all the change we're going through as well as the new project we're working on. "

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