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Download Switch: How to Change Things When Change Is Hard Audiobook

Extended Audio Sample Switch: How to Change Things When Change Is Hard Audiobook, by Chip Heath Click for printable size audiobook cover
4 out of 54 out of 54 out of 54 out of 54 out of 5 4.00 (9,638 ratings) (rate this audio book) Author: Chip Heath, Dan Heath Narrator: Charles Kahlenberg Publisher: Penguin Random House Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: February 2010 ISBN: 9780739376973
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Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.

In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results: 

?   The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.

?   The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.

?   The manager who transformed a lackadaisical customer-support team into service zealots by removinga standard tool of customer service
           
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change.Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

Download and start listening now!

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Quotes & Awards

  • No one likes change. Trouble is, of course, that everyone probably needs at least some of it. Here, the authors of the bestselling Made to Stick return with a book that looks at all aspects of change in human lives, from dieting to spending, from corporations to governments...a readable, entertaining and thought-provoking book. “
    --Smartmoney.com
  • Witty and instructive…The Heath brothers think that the sciences of human behavior can provide us with tools for making changes in our lives—tools that are more effective than 'willpower,' 'leadership' and other easier-said-than-done solutions. …For any effort at change to succeed, the Heaths argue, you have to 'shape the path.' With Switch they have shaped a path that leads in a most promising direction. The Wall Street Journal
  • ’Your brain is not of one mind,’" say the brothers Heath, co-authors of the bestseller Made to Stick. Using the terminology of University of Virginia psychologist Jonathan Haidt, the Heaths designate the emotional side of the mind as the Elephant and the rational side as the Rider…Switch is crammed with stories…covering a number of fields to drive home the importance of using the strengths of both the Rider and the Elephant to make change happen. This could be a valuable read for the would-be change-makers of the Obama administration. Fort Worth Star-Telegram
  • Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers Chip and Dan Heath--authors of the best-selling Made to Stick--survey efforts to shape human behavior in search of what works…Even when change isn't easy, it's often worth making. Time

    “Dan and Chip Heath have done it again…Any leader looking to create change in his organization need not look beyond this little book. It is packed with examples and hands-on tools that will get you moving right away. And it is really a fun read.

Listener Opinions

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Jodi | 2/12/2014

    " What an appropriate book to finish during the season of New Year's resolutions! I don't do resolutions anymore because I take the approach that I'll make changes as I need to rather than waiting for the new year. In any case, there are some things I have been wanting to change but I've struggled to do so. This book helped me understand why and gave me some ideas for how to move forward. Most importantly is what they call scripting the critical moves. Basically, being more specific with what you plan to do. Saying you'll exercise 3x per week isn't enough. Schedule those three sessions (Monday after work, Wednesday before work, etc.). One of the other things is to shape the Path. Make it easier for you to do your workouts at the times you scheduled. Pack your bags, lay out your clothes, plan your meals/snacks, etc. so those workouts fall into place. Makes perfect sense, right? There are other things to consider (like a properly motivated Elephant) but, at the end of the day, I found some good tips in this book that I'll be experimenting with in the near future! "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Tina | 2/10/2014

    " Psychological principles on how to get people to change "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Lisa Magerowski | 2/3/2014

    " Interesting and insightful. Great book for planning strategies for change. Why some people are more successful in implementing change. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Jennifer Ponce | 1/29/2014

    " It was a great book and gave me lot's of ideas to share with my work to help us with all the change we're going through as well as the new project we're working on. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Alexis | 1/22/2014

    " Is it just me or does a man not lose the right to complain that he's middle-aged so he can't salsa if he's using the name "Chip" professionally? "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Janet | 1/11/2014

    " This was an interesting way of looking at things. I would recommend it for anyone who is in a leadership position. I had several "a-ha" moments. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Lisa | 1/5/2014

    " Nonfiction that gives examples and stories about change that will bring about positive effects. While there is a heavy concentration on the workplace, many of these ideas would be helpful in many other situations. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Simon Dingle | 1/5/2014

    " Change management 101. Compelling, story-driven and makes its points clear as day. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Louisa | 12/26/2013

    " Only through the first little bit and I've already garnered a few good tips. Great if you're trying to manage and lead change in your workplace. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Khalid Almoghrabi | 12/1/2013

    " A vivid, wit book by the awesome Heath brothers to provide a new paradigm of change when change is hard. Highly recommended "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Nandita | 11/18/2013

    " Full of good ideas. I listened to the audio version of the book. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Sarah Fowler | 11/18/2013

    " Absolutely excellent book on the psychology and management of change. Dare I say it? A potentially life-altering book. Highly recommend! "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Wai-kit | 9/18/2013

    " Simple truths and a simple framework that is consistently applied throughout the book. Great examples. A worthy read for anyone who wants to change anything, including himself. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Yancey Gulley | 3/3/2013

    " Very interesting book. The authors wrap interesting stories into their theories. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 RJ | 1/13/2013

    " Overall good book, but I think it could have been accomplished in just 4 chapters. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Michael | 7/19/2012

    " A great book. I highly recommend reading it. They have great ideas about creating change in both a professional setting and in your personal life. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Kat Stromquist | 3/10/2012

    " Looks like bullshit business book-of-the-month on the outside, totally life-altering ways to approach change on the inside. (Well, maybe that's a bit premature. Let's see if my life alters first.) "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Meg | 2/16/2012

    " Well written! The concepts are straightforward, and the anecdotes make them memorable. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Hans | 1/11/2012

    " Easy to read and engaging. There are several valuable ideas in here. However, I read during a hectic time at work, so it took me over 6 months to read because I preferred to pick up other books during any time off. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Victor | 10/2/2011

    " Easy reading, simple concept but got a little too preachy for my taste. Biggest take-away for me is that that I'm too rational and need to address the emotional side of things to instill change. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Amy | 9/7/2011

    " Great book, especially for people in "change" professions (therapists, personal trainers, nutritionists, etc.) "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Sarah | 8/11/2011

    " I had to read this book for work and ended up really enjoying it. This book teaches about the way certain people think, get set in ways, finding people that stand out and make a difference, rider vs. elephant. i recommend this book. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Leslie | 7/14/2011

    " Wonderful, thought provoking book about change. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 FATHOM+HATCH | 6/24/2011

    " An interesting take on how to create change | Worth reading once and only once | Great way of framing the big picture of how change is fostered on an individual and organizational level. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Onecotton | 6/24/2011

    " Offers opinions on why some chnage occurs easily and other change meets with fierce resistance. Offers solutions for preparing for and accepting change. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Jim | 6/8/2011

    " Interesting stories, easier to read than Influencer, and much more practical.
    I am sure I will tell some of the stories in the future, as examples the church could and maybe should learn from.
    "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Carol | 6/6/2011

    " Very good book. I have things in my life I "want" to change, but haven't. This book helps me understand why, and what I can do differently. This is from a psychological/business/self-help perspective; see Willpower Is Not Enough for a more religious treatment. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Marlene | 5/29/2011

    " I heard the author speak for about an hour and I felt that he covered the book in that time. I think I would have enjoyed both the book and his talk more if I had read the book first. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Dana | 5/25/2011

    " Read this for work. It had some good points, but kept pushing the point over and over again. Great real life examples though. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Becky | 5/22/2011

    " Lots of practical advice and repetition to drill the concepts home. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Steve | 5/16/2011

    " This book gave some really good insight on how to get change started, whether it be personal change, community change, or workplace change, to name a few. The key? Start small with things that work and the results may surprise you. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Allison | 5/14/2011

    " Read this as part of a book group for professional development. Want to spend more time reviewing the concepts to see how I can utilize them in both my professional and personal life.

    Liked the use of examples the authors use to demonstrate their points. "

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About the Author
Chip Heath is a Professor of Organizational Behavior in the Graduate School of Business at Stanford University. His research has appeared in a variety of academic journals, and popular accounts of his research have appeared in Scientific American, the Financial Times, The Washington Post, BusinessWeek, Psychology Today, and Vanity Fair. He lives in Los Gatos, California. With his brother Dan Heath, he is the coauthor of The Power of Moments.