Made to Stick: Why Some Ideas Survive and Others Die Audiobook

" GREAT BOOK! I loved how practical it was. As a speaker, I found it very helpful and will definitely be using it to help me communicate ideas that stick. The 6 principles are easy to understand and implement. If you are someone who teaches, leads, or communicates with others, I highly suggest reading this book. "

" Very interesting examples to the principles/ideas being discussed. I listened to this in the car so I know I missed a lot of it in sections, but I enjoyed it and I would like to read through the hard copy to cement the ideas a little further. My current view is that the concepts in the book are harder to apply than it sounds, but I see value in it so I definitely recommend it. "

" Much of Made to Stick is common-sense to those who craft successful messages. But the Heath brothers' add value with their fresh approach that rearranges and augments timeless communication truth. The mantra of Simple Unexpected Concrete Credible Emotional Stories will Stick with you. "

" Excellent book for anyone who cares about ideas! Interesting read, and it also left me with a simple practical tool for helping to make my favourite ideas stick in the world. "

" Required reading for one of my jobs. An excellent study of why some ideas stick and some ideas die. "

" Easy read, very practical. It doesn't have to be read straight through - great to pick up and read appropriate sections. We're using it for a model for building a restaurant and as a model for the classroom. "

" This was an insightful guide into how to present ideas so they are more memorable to an audience. Some of it's a little slow but it's very good overall. "

" Should be required reading for anyone recruiting, selling, doing business, marketing, and more. "

" This is a must read book for any marketer, writer, person wanting to communicate with the world better. You will need a large composition book to record all the amazing ideas within these pages! Many thanks to you Chip Heath! "

" Is it okay to review with the word 'bollocks'? "

" I skimmed this one... didn't need to be read in depth. About why some ideas last forever and why we forget so many other things, boiled down to 6 elements with plenty of funny stories to explain. Great for teachers or other people trying to make an impact when needed. "

" As a marketing manager in an academic environment, this is my all-time favorite business book! "

" Loved it - made a poster for myself out of it. Also, loved that the book practices its approach "

" A simple and potent framework for creating ideas that have a good chance to stick. Full of interesting and relevant stories, after all that's how you make the ideas stick, even if they are about sticky ideas. "

" Fun. Would like to reread for the ideas. "

" Great book. Highly recommended. "

" So helpful. I would highly recommend to anyone trying to understand how to do what they are doing better - particularly people in business or ministry launching something new. "

" Love this book... really great data on how to make an idea memorable, how we store memories, etc... "

" The title of the book cought my attention, so I decided to read it. Liked it quite a lot, can recommend to anyone. The book presents some very good ideas about how to make your message memorable, and tips on how not to fail in it. "

" Very well-written and concise book. "

" This is a great book, that helps me understand the great challenge of communicating my ideas to others. I've seen already many applications of how I can do a much better job of telling my story. "

" Great, easy read for anyone wanting to improve their communication skills. It's not just an equation for success but a check-list making it very easy to implement their process. Lots of concrete, sticky examples that make for great anecdotes. "

" Every preacher, pastor, and teacher needs to read this. "

" This book was interesting, but I'm not sure how applicable to my life it is. Maybe some of it will stick. "

" Great book if you want to learn the art of persuasion and understanding communication. "

" Being a middle school teacher, I kinda know how to make an idea stick...if not, i will hear about it immediately (whether verbally or passive agressively). If you are a new teacher, this would be an excellent book to read. "

" I loved this book. It is easy to read and understand. The author's take a look at what makes ideas / concepts stick in our mind / memory. "

" This is a great book about how to make your ideas stick with people. I think it is an interesting approach when you have to tell others about something. "

" A must read for anyone in marketing or advertising. If you want to know what makes for a good idea, this is the book for this "

" I read this book mostly because it was listed as part of the 'personal development core competencies' in the communications section. While it was interesting and somewhat engaging overall I give it a "meh" (see urban dictionary dot com for explanation). "

" Bra modell (SUCCESs) att tillämpa på sin pedagogik. Flera bra exempel. Rekommenderar även ljudboken på engelska, med en fenomenal speaker! "

" A well-presented commentary on how to communicate in such a way that your thoughts are memorable and poignant. "

" Looking for a pathway to bring new ideas and have them take root in an organization. This book provided a practical framework. Remember the power of the story. "

" This book encourage "Lateral Thinking", but I think it's overrated. "

" pleasure read ... great marketing tips! "