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Download Made to Stick: Why Some Ideas Survive and Others Die Audiobook

Extended Audio Sample Made to Stick: Why Some Ideas Survive and Others Die Audiobook, by Chip Heath Click for printable size audiobook cover
4.06 out of 54.06 out of 54.06 out of 54.06 out of 54.06 out of 5 4.06 (36 ratings) (rate this audio book) Author: Chip Heath, Dan Heath Narrator: Charles Kahlenberg Publisher: Penguin Random House Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: January 2007 ISBN: 9780739341353
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Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas—business people, teachers, politicians, journalists, and others—struggle to make their ideas “stick.”

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Here, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”

In this indispensable guide, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.

Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)—the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.

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Listener Opinions

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Tyler Walsh | 2/20/2014

    " GREAT BOOK! I loved how practical it was. As a speaker, I found it very helpful and will definitely be using it to help me communicate ideas that stick. The 6 principles are easy to understand and implement. If you are someone who teaches, leads, or communicates with others, I highly suggest reading this book. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Susan Brookshire | 2/13/2014

    " This book does a great job teaching you how to create memorable communication pieces. The authors give numerous examples of each technique they teach and do a good job of simplifying a potentially complex topic. This is a must read for anyone in the communication, marketing, or training professions - or really anyone who wants to make sure their messages "stick." "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Benson | 2/12/2014

    " Very interesting examples to the principles/ideas being discussed. I listened to this in the car so I know I missed a lot of it in sections, but I enjoyed it and I would like to read through the hard copy to cement the ideas a little further. My current view is that the concepts in the book are harder to apply than it sounds, but I see value in it so I definitely recommend it. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Vince | 1/29/2014

    " Much of Made to Stick is common-sense to those who craft successful messages. But the Heath brothers' add value with their fresh approach that rearranges and augments timeless communication truth. The mantra of Simple Unexpected Concrete Credible Emotional Stories will Stick with you. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 James Griffiths | 1/19/2014

    " Excellent book for anyone who cares about ideas! Interesting read, and it also left me with a simple practical tool for helping to make my favourite ideas stick in the world. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Stacy | 1/18/2014

    " Required reading for one of my jobs. An excellent study of why some ideas stick and some ideas die. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Crystal Holic | 1/17/2014

    " Easy read, very practical. It doesn't have to be read straight through - great to pick up and read appropriate sections. We're using it for a model for building a restaurant and as a model for the classroom. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Karl | 1/7/2014

    " This was an insightful guide into how to present ideas so they are more memorable to an audience. Some of it's a little slow but it's very good overall. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 K | 1/5/2014

    " Should be required reading for anyone recruiting, selling, doing business, marketing, and more. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Nick Arkesteyn | 1/5/2014

    " This is a must read book for any marketer, writer, person wanting to communicate with the world better. You will need a large composition book to record all the amazing ideas within these pages! Many thanks to you Chip Heath! "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 Bettie | 1/1/2014

    " Is it okay to review with the word 'bollocks'? "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Kelsey | 12/15/2013

    " I skimmed this one... didn't need to be read in depth. About why some ideas last forever and why we forget so many other things, boiled down to 6 elements with plenty of funny stories to explain. Great for teachers or other people trying to make an impact when needed. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Marco | 12/10/2013

    " As a marketing manager in an academic environment, this is my all-time favorite business book! "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Anton | 12/9/2013

    " Loved it - made a poster for myself out of it. Also, loved that the book practices its approach "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Marcin | 10/27/2013

    " A simple and potent framework for creating ideas that have a good chance to stick. Full of interesting and relevant stories, after all that's how you make the ideas stick, even if they are about sticky ideas. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Alan | 5/9/2013

    " Fun. Would like to reread for the ideas. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Chatchai Aphibanpoonpon | 4/27/2013

    " Great book. Highly recommended. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Lydia Shepard-kiser | 4/10/2013

    " So helpful. I would highly recommend to anyone trying to understand how to do what they are doing better - particularly people in business or ministry launching something new. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Andy Troutman | 2/24/2013

    " Love this book... really great data on how to make an idea memorable, how we store memories, etc... "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Natalia Luneva | 12/20/2012

    " The title of the book cought my attention, so I decided to read it. Liked it quite a lot, can recommend to anyone. The book presents some very good ideas about how to make your message memorable, and tips on how not to fail in it. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Pravin Boddu | 12/4/2012

    " Very well-written and concise book. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Kelly | 10/18/2012

    " This is a great book, that helps me understand the great challenge of communicating my ideas to others. I've seen already many applications of how I can do a much better job of telling my story. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Tera Kristen | 8/10/2012

    " Great, easy read for anyone wanting to improve their communication skills. It's not just an equation for success but a check-list making it very easy to implement their process. Lots of concrete, sticky examples that make for great anecdotes. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Tommy Keene | 7/11/2012

    " Every preacher, pastor, and teacher needs to read this. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Tisha | 6/18/2012

    " This book was interesting, but I'm not sure how applicable to my life it is. Maybe some of it will stick. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Leo Dion | 5/26/2012

    " Great book if you want to learn the art of persuasion and understanding communication. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Paul | 2/24/2012

    " Being a middle school teacher, I kinda know how to make an idea stick...if not, i will hear about it immediately (whether verbally or passive agressively). If you are a new teacher, this would be an excellent book to read. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Sheri | 2/5/2012

    " I loved this book. It is easy to read and understand. The author's take a look at what makes ideas / concepts stick in our mind / memory. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Monica | 1/7/2012

    " This is a great book about how to make your ideas stick with people. I think it is an interesting approach when you have to tell others about something. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Eric Brown | 10/28/2011

    " A must read for anyone in marketing or advertising. If you want to know what makes for a good idea, this is the book for this "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 joelene | 8/11/2011

    " I read this book mostly because it was listed as part of the 'personal development core competencies' in the communications section. While it was interesting and somewhat engaging overall I give it a "meh" (see urban dictionary dot com for explanation). "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Per | 6/21/2011

    " Bra modell (SUCCESs) att tillämpa på sin pedagogik. Flera bra exempel. Rekommenderar även ljudboken på engelska, med en fenomenal speaker! "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Eric | 6/14/2011

    " A well-presented commentary on how to communicate in such a way that your thoughts are memorable and poignant. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Anthony | 5/30/2011

    " Looking for a pathway to bring new ideas and have them take root in an organization. This book provided a practical framework. Remember the power of the story. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Youngberry | 5/25/2011

    " This book encourage "Lateral Thinking", but I think it's overrated. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Nourafull | 5/9/2011

    " pleasure read ... great marketing tips! "

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About the Author

Chip Heath is a professor at the Graduate School of Business at Stanford University. He and his brother, Dan are the bestselling authors of Made to Stick and Switch. He lives in Los Gatos, California.