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Download Made to Stick: Why Some Ideas Survive and Others Die Audiobook

Extended Audio Sample Made to Stick: Why Some Ideas Survive and Others Die, by Chip Heath, Dan Heath Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (15,028 ratings) (rate this audio book) Author: Chip Heath, Dan Heath Narrator: Charles Kahlenberg Publisher: Penguin Random House Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas—business people, teachers, politicians, journalists, and others—struggle to make their ideas “stick.”

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Here, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”

In this indispensable guide, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.

Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)—the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.

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Listener Opinions

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Tyler Walsh | 2/20/2014

    " GREAT BOOK! I loved how practical it was. As a speaker, I found it very helpful and will definitely be using it to help me communicate ideas that stick. The 6 principles are easy to understand and implement. If you are someone who teaches, leads, or communicates with others, I highly suggest reading this book. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Susan Brookshire | 2/13/2014

    " This book does a great job teaching you how to create memorable communication pieces. The authors give numerous examples of each technique they teach and do a good job of simplifying a potentially complex topic. This is a must read for anyone in the communication, marketing, or training professions - or really anyone who wants to make sure their messages "stick." "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Benson | 2/12/2014

    " Very interesting examples to the principles/ideas being discussed. I listened to this in the car so I know I missed a lot of it in sections, but I enjoyed it and I would like to read through the hard copy to cement the ideas a little further. My current view is that the concepts in the book are harder to apply than it sounds, but I see value in it so I definitely recommend it. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Vince | 1/29/2014

    " Much of Made to Stick is common-sense to those who craft successful messages. But the Heath brothers' add value with their fresh approach that rearranges and augments timeless communication truth. The mantra of Simple Unexpected Concrete Credible Emotional Stories will Stick with you. "

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