From the #1 bestselling author of The Bomber Mafia, the landmark book that has revolutionized the way we understand leadership and decision making.
In his breakthrough bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within.
Blink is a book about how we think without thinking, about choices that seem to be made in an instant--in the blink of an eye--that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work--in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?
In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police.
Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"--filtering the very few factors that matter from an overwhelming number of variables.
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"Take a visual, aural, or other sensory "thin slice" of what's happening around you, within you, or in proximity to someone else, instead of digging into a deep history or obsessively evaluating every angle possible in multiple ways for an example of implicit, unconscious, rapid cognition or snap judgments that help make decisions in a 20-second (or less then) "blink." Malcolm Gladwell's famous book about "The Power of Thinking Without Thinking" includes case studies related to police practice, medical protocol, choosing and hiring symphony orchestra musicians, and a few more. It's a little long on detail and a little thicker than necessary, yet provides that helpful nudge most of us need to get back to trusting our own instincts and initial gut reactions to decisions about our own futures, people we've just met, large /small purchase decisions and anything else that presents us with either / or, one of many choices. Now that I've finished reading "blink," I need to add Gladwell's "The Tipping Point: How Little Things Can Make a Big Difference" to my reading list."
— Leah (4 out of 5 stars)
“Blink moves quickly through a series of delightful stories…Gladwell is always dazzling us with fascinating information and phenomena…If you want to trust my snap judgement, buy this book: you’ll be delighted.”
— New York Times Book Review“Compelling…Blink satisfies and gratifies…It features the fascinating case studies, skilled interweavings of psychological experiments, and explanations and unexpected connections among disparate phenomenon that are Gladwell’s impressive trademark.”
— Washington Post“Mr. Gladwell is a gifted storyteller, able to find memorable characters and delightful anecdotes wherever he goes.”
— Wall Street Journal“A really fun ride…Gladwell offers a near-limitless supply of fascinating anecdotes…He is without peer in his ability to sum up complex concepts with a simple, tight phrase.”
— Chicago Tribune“An entertaining and thought-provoking read…Blink is full of accounts of fascinating experiments that almost beg you to repeat them.”
— Cleveland Plain Dealer“A provocative and enlightening read…It is a pleasure to travel through this land of rapid cognition with a guide as curious and insightful as Gladwell.”
— Atlanta Journal-Constitution“Malcolm Gladwell…set out to discover what underlies our gut decisions, exploring when we can (and should) trust them…even whether we can learn to make good ones…he offers surprising insights into the power of the unconscious to get it right.”
— Barnes & Noble, editorial review“Bestselling author Gladwell has a dazzling ability to find commonality in disparate fields of study…Each case study is satisfying, and Gladwell imparts his own evident pleasure in delving into a wide range of fields and seeking an underlying truth.”
— Publishers Weekly“The stories are nicely written and…inform and entertain at the same time…Brisk, impressively done narratives.”
— Kirkus Reviews" This is one of the most asinine books I've ever read. Seriously, the entire thesis is "sometimes people make snap decisions and these may be more effective than a conducting a drawn out analysis." OK, maybe this is an interesting topic for a 4 page long form in Wired or something, but as a book, it completely fails. Malcolm Gladwell can stuff the book chock full of marginally relevant anecdotes and cherry picked studies but nothing is going to cover up the utter inanity of the thesis. "
— Shinn, 2/15/2014" This book is part of the curatorial movement that is so prevalent on the internet. The book is a good quick read, that combines the 'that's amazing' factor with the illusion that you discovering some new unthought of theory. But I suspect that the disparate and select research is merely cobbled together to support a tenuous theory. "
— Peter, 2/12/2014" I listened to this on a long drive this weekend. It emphasizes how our snap judgments can both help and inhibit us, what can make us be able to make better judgments and vice versa, and so on. My favorite line? When he was talking about the power to read people's facial expressions to basically mind read, and he quoted someone he interviewed about Clinton before he became President. Basically, Clinton had the, "I've got my hand in the cookie jar, love me because I'm a rascal" look. I laughed out loud. I want to be able to read minds. "
— Sharolyn, 2/5/2014" While I loved parts of this book, it just doesn't compare to Gladwell's later book, Outliers, which was one of my all time favorites! You might consider skipping this one & picking up Outliers instead. "
— Christy, 2/1/2014" As someone who is interested in psychology I snapped this up when I saw it in a charity shop, I found it to be very interesting, and also very useful for day to day life, giving you an insight into how people can know things at first glance and how some people take longer to recognize things. This is the type of book that I will definitely keep and read again. "
— Gem, 1/24/2014" I think I've read the three books he's known for randomly. This, as the others, worked for me, as it makes me see things a bit differently. "
— Chris, 1/18/2014" I love everything this author has written "
— Shetal, 1/17/2014" I could not stop gabbing about all the cool bits of info in this book while reading this book. This book effectively points out the things that are all around you, yet you have never noticed. "
— Bridget, 1/7/2014" Interesting book on some psychological aspects of our dayly life, but a little bit superficial. "
— Mazen, 1/2/2014" Malcolm Gladwell turns stats about our lives, thought patterns, and decisions making process into a whole new world of awareness...are you really thinking what you thought you felt? "
— Ana, 12/21/2013" very good about the inner details of quick thinking. However in some parts give too much details about university research and data. Worth to read, I recommend. "
— Claudio, 12/7/2013" Here is why you can trust your first impressions. Made me go out and buy his other books. "
— Scott, 10/25/2013" This worth a read. Why people choose a decision in tough, important situations is a fascinating topic. I am glad I read this book. I guess it won't help me make such decisions, but it can help look back and analyze why I did what I did. "
— Christine, 7/29/2013" I've read this book several times - am currently reading it with my students - and it amazes me every time. Our minds are truly fascinating. "
— Patti, 6/18/2013" pretty good, for a book on psychology :P "
— Lindsey, 5/15/2013" The book is quite astounding, it makes you realize the importance of your subconscious and the marvels it can do to you. I enjoyed every single 'sip' of it. "
— Sonia, 3/13/2013" The books provides insight into the functioning of the mind while making snap judgements. Concepts like 'adaptive unconscious', 'implicit association' are reinforced throughout the book. Elucidated with examples throughout on every page, its a easy breezy read! "
— Vimi, 2/24/2013" not as good as his other book, which was slightly more interesting since they were very identical "
— Kiera, 2/21/2013" Trivial things decided that gave tremendous impact to lives. Very very interesting! "
— Leonil, 10/10/2012" I would recommend this over "Outliers" by same author. It's more interesting and the supporting arguments made more sense. "
— noseinbookC, 3/14/2012" Impressive insight into the power and accuracy of first, split-second impressions. "
— Mercedes, 12/15/2011" An interesting if brief dip in and around behavioural psychology "
— Dev, 5/25/2011" Knew the subconscious was powerful but didn't realize how it worked... present tense only etc... and how it is linked to our survival instincts. And also very interesting about how it controls our prejudices. Has made me want to read more on this subject... "
— Michelle, 5/24/2011" My favorite Malcolm Gladwell book! Definitely does not disappoint! "
— Hallie, 5/24/2011" This was the first Malcolm Gladwell book I read and I was hooked from the first few pages in an airport gift shop. I love learning about how our instincts work and the way society influences our gut reactions, sometimes for the worse. "
— Mshodes, 5/22/2011" This was a fascinating book discussing factors that contribute to our first impressions and how we can train ourselves to make more accurate impressions. I enjoyed it and it was fun to think about and discuss. "
— Rachel, 5/19/2011" I felt like Malcolm Gladwell was dragging out this book to make it a book. He took one idea, a very good one, about gut instinct, and built a whole book around it. Chapter after chapter, I kept thinking "But I just read this in the previous chapter!" "
— Madina, 5/18/2011" the thing about malcolm gladwell is he always thinks he's right. no room for any other interpretation. also, this book felt a little...wandering. i felt like he started out trying to make a point, but halfway through he stopped trying. but interesting stuff, and accessible as always. "
— J, 5/18/2011" Not sure if it was just over my head or if it was some gobbldy-gook. "
— Eric, 5/18/2011" loved the real world examples given and insight into the mind. "
— Elize, 5/18/2011Malcolm Gladwell has been a staff writer with the New Yorker since 1996. He is a former writer at the Washington Post and served as the newspaper’s New York City bureau chief. He has won a National Magazine Award, and in 2005 he was named one of Time magazine’s 100 Most Influential People. He is the author of four books: The Tipping Point: How Little Things Make a Big Difference, Blink: The Power of Thinking without Thinking, and Outliers: The Story of Success, all of which were #1 New York Times bestsellers. His book What the Dog Saw is a compilation of stories published in the New Yorker. Gladwell graduated from the University of Toronto, Trinity College, with a degree in history. He was born in England, grew up in rural Ontario, and now lives in New York City.