" I am a huge admirer of Jim Collins' research, methods and tight, accessible, methodical writing. "Great By Choice," however, suggests that perhaps the scholarly architecture that made his previous work so great may be losing a bit of its strength. There's a bit of a teabag on its third cup of tea here. The core thesis seems less powerful. The evidence just as good and rich, but in the service of smaller objectives. The narrative less nuanced. Well worth reading, but not as provocative as Collins' previous work. "
— Jon, 2/13/2014