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Download Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All Audiobook

Extended Audio Sample Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All, by Jim Collins Click for printable size audiobook cover
4 out of 54 out of 54 out of 54 out of 54 out of 5 4.00 (2,077 ratings) (rate this audio book) Author: Jim Collins, Morten T. Hansen Narrator: Jim Collins Publisher: HarperCollins Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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The new question: Ten years after the worldwide bestseller Good to Great, Jim Collins returns to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? In Great by Choice, Collins and his colleague, Morten T. Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times.

The new study: Great by Choice distinguishes itself from Collins’s prior work by its focus on the type of unstable environments faced by leaders today.

The new findings:

–The best leaders were more disciplined, more empirical, and more paranoid.

–Following the belief that leading in a “fast world” always requires “fast decisions” and “fast action” is a good way to get killed.

–The great companies changed less in reaction to a radically changing world than the comparison companies.

This book is classic Collins: contrarian, data-driven, and uplifting. He and Hansen show convincingly that, even in a chaotic and uncertain world, greatness happens by choice, not by chance.

Download and start listening now!


Quotes & Awards

  • “Collins and Hansen draw some interesting and counterintuitive conclusions from their research…far from a dry work of social science. Mr. Collins has a way with words, not least with metaphor.”

    Wall Street Journal

  • “A sensible, well-timed, precisely targeted message for companies shaken by macroeconomic crises.”

    Financial Times

  • “[Collins’] enthusiasm is genuine—and a perfect vehicle for the riveting findings of this research. The authors compared extraordinarily successful companies to those that were mediocre or worse in the same industries, business climates, and time frames…Read with appealing verve, this is an energizing lesson for leaders in all realms of life.”


  • “Collins and Hansen analyze the best companies and their leaders’ actions in extreme environments and demonstrate by example that greatness is determined by the choices made, not luck…Entrepreneurs and business leaders may find the concepts in this book useful for making choices to increase their odds of building a great company.”


  • A New York Times Bestseller
  • A USA Today Bestseller

Listener Opinions

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Dan Janes | 2/20/2014

    " By far my favorite of the series by Jim Collins and team. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Brig | 2/16/2014

    " Not quite as extensive as Collins' Book, "Good to Great", but great nonetheless. Interesting to find how neutral "luck" really is in explaining the success of companies in disruptive, hyper competitive industries. What made them great in three words: consistent, steady output. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Jon Cassie | 2/13/2014

    " I am a huge admirer of Jim Collins' research, methods and tight, accessible, methodical writing. "Great By Choice," however, suggests that perhaps the scholarly architecture that made his previous work so great may be losing a bit of its strength. There's a bit of a teabag on its third cup of tea here. The core thesis seems less powerful. The evidence just as good and rich, but in the service of smaller objectives. The narrative less nuanced. Well worth reading, but not as provocative as Collins' previous work. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by BG Allen | 2/11/2014

    " Excellent book - using it for training our leadership teams. "

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