Download Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth Audiobook

Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth Audiobook, by W. Chan Kim Extended Sample Click for printable size audiobook cover
Author: Renée Mauborgne, W. Chan Kim Narrator: Christian Steiner Publisher: Hachette Book Group Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: September 2017 ISBN: 9781478940791
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Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million-copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne.

Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people’s confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth.

Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people’s confidence so that they own and drive the process.

With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You’ll learn what works, what doesn’t, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey.

Blue Ocean Shift is indispensable for anyone committed to building a compelling future.

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Quotes & Awards

  • “Offers a smart, systematic plan…You needn’t be an entrepreneur or techie to take advantages of these insights. You just have to be willing to challenge the assumptions of your industry, ask fresh questions, and—get this—embrace your humanness.”

    Daniel H. Pink, #1 New York Times bestselling author

  • “A practical, well-written guide…A useful and compelling read for leaders, whether they are seeking new markets or just trying to paddle ahead of the competition.

    Strategy + Business

  • “[A] stirring business primer…includes powerful real-life examples…[An] invaluable guide.”

    Publishers Weekly
  • The challenge of any business is to grow in markets that are crowded and competitive, and to do it in a way that is intelligent, effective, and humane. In BLUE OCEAN SHIFT, you will find all of that and more as Kim and Mauborgne guide you on a journey that will open your eyes to the untapped growth opportunities in your business, whether you are a startup, small business, or a Fortune 500 company. Ram Charan, CEO and board advisor, New York Times bestselling author of Execution

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About the Author

W. Chan Kim is codirector of the INSEAD Blue Ocean Strategy Institute. He was a professor at the University of Michigan and has served as a board member for a number of corporations in the US, Asia, and Europe. Kim has coauthored numerous articles that have appeared in publications such as the New York Times, Financial Times, Wall Street Journal, and Harvard Business Review. His articles on strategy and multinational management have appeared in a variety of academic journals, and his book, Blue Ocean Strategy, is an international bestseller. Kim has received a number of awards and accolades, and has been recognized as one of the world’s most influential authors in the field of global strategy.

About the Narrator

Christian Steiner is a voice talent and audiobook narrator.