Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
Download and start listening now!
"Human nature exposed as you've never seen before! That's the type of screaming headline this book deserves. The Tipping Point explores social epidemics and reveals the minor but compelling changes required to start an epidemic. Fascinating, great reading, and extremely well crafted. "
— Philip (4 out of 5 stars)
Why is it that fashion trends change the way we dress? Why do various TV shows, movies, and books become so popular? Malcolm Gladwell provides a diagram of our society, along with an analysis of the strategies people apply to influence and mold its direction. Gladwell describes the personality types that create trends and those that influence others by "spreading the word." History takes on a whole new perspective as he describes events of early America that specifically follow his theories of "selling the public on an idea" and "social epidemics." Feedback from market mavericks further substantiates Gladwell's viewpoints. B.J.P. © AudioFile 2001, Portland, Maine [Published: AUG/ SEPT 01]
" I really liked his other book "Outliers" more. This one was a little repetitive. "
— Karoline, 2/9/2014" Really enjoyed this. Can easily put down and come back to.... "
— Alicia, 2/1/2014" make you realize what you didn't "
— Yvonne, 1/30/2014" My first experience with Malcom Gladwell. good book! "
— Saad, 1/28/2014" The first nonfiction that I truly loved. Gladwell will always be a favorite. "
— Trudi, 1/27/2014" A totally intellectually stimulating book! A great view point n insight to the working of the persons that make society a society. I recomend this book to anyone I know!! "
— Kat, 1/26/2014" Though a unique and interesting theory, Gladwell hits you over the head with it and relentlessly argues each point into the ground. He over describes his examples and gives too much extraneous information. For the most part I was intrigued with his argument but bored with his writing. "
— Kendal, 1/21/2014" A very interesting read about how trends begin and in this new world of viral videos every other week it is very much relevant to the times we live in. It can at times be somewhat slow paced and it can get too caught up in the details that will be boring to some. If your looking for an interesting perspective on how overnight success is attained this is a must read. "
— Ruben, 1/20/2014" decent book. could have been summarized i far less pages. while i like Gladweel's books they feel, sound, read the same to me. "
— Jihad, 12/30/2013" I agree with Nick, this book was an amazing read. I learned a lot from this book. "
— Linn, 12/8/2013" To read my review, please visit theagencyreview.wordpress.com/tipping... "
— Martin, 12/6/2013" Cool read if your interested in understanding how social pandemics start and grow "
— Udae, 11/28/2013" Love Malcolm Gladwell. Outliers was much more my style though. This book has 3 main types of people and goes into extensive detail about each. I kept hoping for more outlining and big picture info. "
— Karla, 11/12/2013" love love LOVE this book. gives you a different perspective on many things in life and opens your world up to a whole new way of thinking. i'll probably read this several times. "
— Mistymac, 10/29/2013" Interesting insights into trendsetting notions and behavior. I thought the chapter on suicide and smoking could've been trimmed down, but overall, I'd give Tipping Point 3.5 stars. "
— Matt, 10/23/2013" The ideas in this book are mainly descriptive. The author doesn't answered the question: Why? What drove all these outcomes? All these questions need some answers. When will you write a new book mr. Gladwell ? "
— Jean, 10/19/2013" Really enjoyed the book, its well worth reading but I enjoyed some of his other books more. "
— Lyndon, 9/25/2013" Thought provoking and very easy to read. This book will spark discussions. "
— Pam, 9/2/2013" I'm in love with the title of this book "
— Fares_a, 3/9/2013" Malcolm Gladwell's books are what I've been interested in. Every sentence is great knowledge. I enjoy the facts, the experiences and surprises. He may be that tipping point for me to have a dramatic change, to explore a new the field I admire. "
— Shimin, 12/27/2012" Phil and I both really enjoyed this book. I know it's not generally as well liked as Blink, but we both found it both interesting and written well enough that it was exceptionally easy to just let other things slide and keep reading. "
— Alice, 12/19/2012" Fascinating read. I saw lots of ways to apply this to education. "
— Taryn, 10/2/2012" I enjoy his rambling approach to reaching his topics. Enlightening entertaining "
— Tony, 8/13/2012" It makes me want to start positive epidemics of my own! "
— Bektya, 7/24/2012" I completely enjoy reading anything from this author. Gives you a new perspective on everything. "
— Krisee30, 2/14/2012" This is a fascinating study in how societies are shaped and effected and I enjoyed every page! "
— Mercy, 2/12/2012" Excellent. I learned so much about social forces of driving human behavior! "
— Gosia, 9/8/2011" Loved this book. Such an easy read of some difficult concepts. "
— Pat, 8/31/2011" Just like anything by Gladwell - amazing, insightful and find yourself using snippets of the book in conversation "
— Nicholas, 6/27/2011" A very interesting book. <br/> <br/>He does continue to propagate the Kitty Genonese story incorrectly, but otherwise a very fascinating book. "
— Rich, 5/19/2011" Fantastic book. Although it's non-fiction it more or less reads like a thriller. I can't wait to read Outliers, which I just got from the library, in addition to Blink and What the Dog Said. "
— Allegra, 5/18/2011" Interesting ideas, but I think Gladwell assumes to much and presents too little supporting evidence for this book to be truly great. "
— Scott, 5/17/2011" My three friends who read this book rated it 5 stars, 3 stars, 1 star. I'm in the middle. Best thing I learned was that we can only remember up to 7 things at once. Takeaway: Get those projects down to a manageable number! "
— Sally, 5/16/2011" An amazing book on finding that small number of people who truly have the ability to make a difference "
— Jessica, 5/16/2011" Really interesting, a very unique look at thought epidemics, and the factors that contribute forming them. Really applicable to so many different arenas of society. "
— Tamara, 5/16/2011" But, but: Who specifically started the Hush Puppies rebirth? "
— Jude, 5/15/2011Malcolm Gladwell has been a staff writer with the New Yorker since 1996. He is a former writer at the Washington Post and served as the newspaper’s New York City bureau chief. He has won a National Magazine Award, and in 2005 he was named one of Time magazine’s 100 Most Influential People. He is the author of four books: The Tipping Point: How Little Things Make a Big Difference, Blink: The Power of Thinking without Thinking, and Outliers: The Story of Success, all of which were #1 New York Times bestsellers. His book What the Dog Saw is a compilation of stories published in the New Yorker. Gladwell graduated from the University of Toronto, Trinity College, with a degree in history. He was born in England, grew up in rural Ontario, and now lives in New York City.