Publisher Description
The most important activity of the entrepreneur is to clearly identify the very best customers for the product or service, and then to focus all marketing, advertising and sales efforts on this particular type of customer.
The element of competition exists as the primary fact of all entrepreneurial business in a market society. To succeed, you must be able to position and sell your product or service against your competitors. Your ability to clearly define your competitors, to determine their strengths and weaknesses, and to produce and sell your product or service against your competitors in an open market is the key skill of entrepreneurship.
Effective competitive strategy requires intelligence, judgment, creativity, flexibility and continuous experimentation. These are all skills that you can learn with practice.
In this essential audiobook aimed at entrepreneurs, world renowned business expert, Brian Tracy, shows you how to make Marketing Magic in a competitive business environment.
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About Brian Tracy
Brian Tracy is chairman and CEO of Brian Tracy International. As a keynote speaker and seminar leader, he addresses more than 250,000 people each year and is one of America’s leading authorities on the development of human potential and personal effectiveness. He has worked with the executives and staff of such firms as IBM, Arthur Andersen, McDonnell Douglas, and the Million Dollar Round Table. He is the author of over seventy books and more than 300 audio and video learning programs. He has given more than five thousand talks and seminars to five million people worldwide, bringing a unique blend of humor, insight, information, and inspiration.