To Generate Greater Profits you must offer the highest quality of customer service to people after they have bought the product or service. The most important sale is not the first sale, it's the second sale. Learn to: Serve your customers better than your competitors; Satisfy the deep subconscious needs of your customers; The four key parts of effective marketing; The 3 considerations in differentiating your product or service from those of your competitors; How to attract the perfect customer; The seven rules of management; How to assemble a winning team
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Brian Tracy is chairman and CEO of Brian Tracy International. As a keynote speaker and seminar leader, he addresses more than 250,000 people each year and is one of America’s leading authorities on the development of human potential and personal effectiveness. He has worked with the executives and staff of such firms as IBM, Arthur Andersen, McDonnell Douglas, and the Million Dollar Round Table. He is the author of over seventy books and more than 300 audio and video learning programs. He has given more than five thousand talks and seminars to five million people worldwide, bringing a unique blend of humor, insight, information, and inspiration.