Publisher Description
Successful entrepreneurs are those who think better and more successfully than unsuccessful entrepreneurs. One of the most important tools that you can use to make better business decisions is a break-even analysis on every product or service that you offer. Let business expert and World-renowned speaker, Brian Tracy, show you how to determine your break-even point, how to market and sell your product, and the Seven Step Formula to Profitability.
You will learn:
• How to conduct a break-even analysis on your business
• The four key elements of marketing strategy
• The pipeline model of selling effectiveness
• Four ways to set advertising budgets
• The importance of viewing your business as a bundle of resources, capable of doing many different things
• The three keys to wealth creation of successful businesses
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About Brian Tracy
Brian Tracy is chairman and CEO of Brian Tracy International. As a keynote speaker and seminar leader, he addresses more than 250,000 people each year and is one of America’s leading authorities on the development of human potential and personal effectiveness. He has worked with the executives and staff of such firms as IBM, Arthur Andersen, McDonnell Douglas, and the Million Dollar Round Table. He is the author of over seventy books and more than 300 audio and video learning programs. He has given more than five thousand talks and seminars to five million people worldwide, bringing a unique blend of humor, insight, information, and inspiration.