Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers Audiobook, by Geoffrey A. Moore Play Audiobook Sample

Download Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers Audiobook

Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers Audiobook, by Geoffrey A. Moore Play Audiobook Sample
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Author: Geoffrey A. Moore Narrator: Mike Chamberlain Publisher: HarperAudio Audio Length: Release Date: December 2012 Format: Unabridged Audiobook Delivery: Instant Download ISBN: 9780062262714

Publisher Description

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.

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About the Author

Geoffrey Moore is an author, speaker, and high-tech business advisor. He has published several bestselling business books and advised leading high-tech enterprises including Salesforce, Microsoft, Intel, Adobe, Autodesk, Box, Airbnb, and Splunk. He is best known for his seminal book, Crossing the Chasm, first published in 1990, still in print, having sold over a million copies, translated into over a dozen languages, and still being required reading in most business schools. He has a bachelors degree in American literature from Stanford University and a PhD in English literature from the University of Washington. He has taught literature, conceptual models, and writing for four years at Olivet College before returning to the Bay Area to take up a career in business.

About the Narrator

Mike Chamberlain is an actor and voice-over performer in Los Angeles whose audiobook narration has won several AudioFile Earphones Awards. His voice credits range from radio commercials and television narration to animation and video game characters. Stage trained at Boston College, he has performed works from Shakespeare and the classics to contemporary drama and comedy.