Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers Audiobook, by Geoffrey A. Moore

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Name: Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers Audiobook
Brand: HarperAudio
SKU: alnu
Availability: InStock
Author: Geoffrey A. Moore
ISBN: 9780062262714

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Author: Geoffrey A. Moore Narrator: Mike Chamberlain Publisher: HarperAudio Audio Length: 9.75 hours Release Date: December 2012 Format: Unabridged Audiobook Delivery: Instant Download ISBN: 9780062262714

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Publisher Description

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.

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About the Author

Geoffrey A. Moore is chairman emeritus of three consulting firms—the Chasm Group, Chasm Institute, and TCG Advisors—all of which provide marketing strategy and organizational advice to leading high-technology companies. Moore is also a venture partner with Mohr Davidow Ventures, a California-based venture capital firm specializing in specific technology markets, including e-commerce, Internet, enterprise software, networking, and semiconductors.

About the Narrator

Mike Chamberlain is an actor and voice-over performer in Los Angeles whose audiobook narration has won several AudioFile Earphones Awards. His voice credits range from radio commercials and television narration to animation and video game characters. Stage trained at Boston College, he has performed works from Shakespeare and the classics to contemporary drama and comedy.